Family run ranch and dairy farm with partner ranches across the West on a mission to enrich lives by restoring connection, healing land, and nourishing people
Bulk Beef Nationwide š
Joined October 2022
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Go Keely!
Some ag writer published a column denouncing those of us in the Oval last week as not deserving to be there. The insinuation is we are only there because we have āplatforms.ā
Well the only reason I have a platform is my reporting and documentary work on people the big lobby groups (which that writer represents) have ignored for years. Iām there to talk about them.
Yes I have cattle, yes I am in the industry, but I make my platform entirely about ranching families facing threats and lawfare, telling their stories, bridging the urban rural divide, and filling gaps the big guys have ignored for decades. In fact for
years UNWON was anonymous. Most people thought I was a manš
So we agree. I donāt think I ādeserveā to be there. Iāve never made it about me. I didnāt seek an invitation. It was just an opportunity from God and I went to represent my neighbors, family, and ultimately the interests of my son and the next generation, as best I could. I went on my own dime. I am affiliated with zero big groups.
If said big groups feel unrepresented, maybe their reps should stop acting like they are entitled to stand in the Oval Office because of their affiliation with an acronym, and get back to fighting for the PEOPLE and small towns of rural America.
Perennial Pastures | Regenerative Beef retweeted
Perennial Pastures doesnāt get enough credit for bringing back the milk man and making raw milk more accessible in Southern California
Perennial Pastures is doing this in Southern California
More info here if you are in that area Perennialpasturesranch.com/Cā¦
Perennial Pastures | Regenerative Beef retweeted
As some of you may be aware, we will likely be importing more cheap foreign beef in order to cut the cost at the grocery store for the consumers-this is likely a midterm election strategy as people donāt vote for incumbents when food is too expensive
The down stream effect of this is that it will likely cause many American ranchers to go out of business unless additional help is sent their way
In the mean time, if you can afford to do so, please buy directly from ranchers if you can-it might be the difference between them going out of business or surviving to keep on doing what they do the best in the world, producing high quality beef!
Share this if youād be so kind!
Perennial Pastures | Regenerative Beef retweeted
We need an army of men becoming more fascinated with vitality and sovereignty
Less fascinated with watching other men play with balls
Otherwise our food system will continue to collapse as the circus goes on, and the bread runs out
Perennial Pastures | Regenerative Beef retweeted
ā- Grass-fed beef under the 888 brand. A quarter cow sells for about $1,500 at roughly 40% net margin. And you don't need to own land to do this. ButcherBox doesn't own a single ranch.ā
I did something kind of insane. I just spent millions of dollars on dirt.
231 acres, 45 minutes from my house in DFW.
In this post: why I bought it, how I plan to make money on it, and exactly what I paid.
Here's the story.
A couple years ago my buddy Jeff bought a ranch. And ever since, I've been watching his boys drive out there. Move a bulldozer around. Drive a skid steer. Bring in the cows. Build a burn pile after the storm. I admired that.
I feel so strongly that having your kids learn to work hard is one of the best things you can do as a parent. And it's also one of the hardest. I think they're correlated.
The harder things you do as a parent are also the most important things you do as a parent.
I have four kids. I want them to have opportunities I never had, and I don't want them to be soft.
A ranch is the greatest hard work simulator ever invented.
Fixing fence in the July heat. Feeding cows when it's 37 degrees. Hauling hay. That will change a kid.
It'll build something in a kid that no app ever will.
They say business isn't personal. It is personal.
This was an emotional decision first. But I'm a capitalist and an entrepreneur, so here's the financial side:
DFW is adding 150 to 200,000 people a year, growing north and east. This ranch is 57 miles from downtown Dallas, in the path of growth.
Worst case, my family gets a ranch that we love. Best case, the Metroplex crawls to my fence line.
We started out looking at 50 to 100 acre parcels. Then I realized something: one day I'll feel stupid for not buying more land at only $10K an acre this close to Dallas. So we went bigger.
The ranch wasn't distressed. I still negotiated almost $400K off the list price.
Here's how:
I uploaded the seller's appraisal to Claude. It caught that their comps were 60 acre parcels and mine is 231, and bigger parcels are worth much less per acre.
It picked also apart the whole appraisal, caught a bunch of other stuff, and wrote my negotiation replies.
My $20 a month subscription saved me hundreds of thousands of dollars.
Another hack: My wife got her real estate license, represented us herself, and gave back 2% of her commission at closing. $50K off.
Then I shook the seller's hand and promised this never becomes a neighborhood or a data center.
That handshake is one reason he picked me over the developers. Relationships matter.
So how am I gonna make money on this? A few of the plays:
- The previous owner keeps ranching it on a grazing lease with me. He keeps spraying, mowing, and maintaining the fences. I collect a check.
- There's a 2,400 sq ft shop on the property, already rented out. Another check.
- Grass-fed beef under the 888 brand. A quarter cow sells for about $1,500 at roughly 40% net margin. And you don't need to own land to do this. ButcherBox doesn't own a single ranch.
- A YouTube channel documenting everything. If it gets to a fraction of my main channel's size, it covers the entire ranch payment. Zero ongoing expenses.
- Farm stays and campsites. Right next door is a tiny home community doing $17,000 a month on 20 acres. I have 231.
- Maybe an Airbnb over the river with a plexiglass floor. Septic near a river is tricky, but everything's figureoutable.
- Iāll use my own dozer instead of hiring one. Companies charge $200 to $500 an hour. Used dozers go for $10 to $30K and Iāll hire young guys to operate them and expand the pond for much cheaper.
- Ag exemption. Property taxes on a ranch this size would be $45 to $50K a year. Mine are about $1,500.
I don't plan to flip this. I'm building a barndominium out there, then eventually a house. I plan to own it for the rest of my life, and hopefully my kids and grandkids after that.
What did I pay? $2.35 million.
My wife and I got married on 08/08/08. So this is 888 Ranch. Three eights in a row make a great cattle brand.
One last thing. If you've ever listened to the podcast, watched a video, or started a business because of something I shared: you are part of the reason I was able to buy this. I mean that. Thank you.
I'm documenting all of it on a new YouTube channel, 888 Ranch
Your learnings compound just like money does. Come watch mine.
888 Ranch site--
tripleeightranch.com
888 Ranch Youtube --
youtube.com/@tripleeightrancā¦
Perennial Pastures | Regenerative Beef retweeted
Elon Musk just retweeted Conor McGregor praising Christ š
Perennial Pastures | Regenerative Beef retweeted
Homeschooling moms are the last line of defense for Western civilization.
Not the Department of Education. Not a curriculum committee. Not a school board.
One mom, one kitchen table, one generation at a time.
Keely with the wise and balanced approach as always. Great summary.
Todayās beef announcement underlines my problem with the leading voices online. They refuse to make the case for their values.
I can hardly fault President Trump for this decision. We are nearing the midterms and the American people believe we are in a pointless affordability crisis. The job of his backers and people who believe in his policy vision is to make the case to the American people.
Instead, petrified of obsolescence, they follow social media trends and feed into the fears of young people, rather than step up to educate, inform, calm, and lead.
Two of the loudest, most safe refrains on this app are āeverything is too expensiveā and āthe American food system is poisonous.ā
Both have some merit. Both are overblown. Solving the core issues underlying each is impossible without sacrificing the other.
If we really want to repair our national agriculture and food system, who is making the case that the short term pain is worth the long term payoff?
Who is stepping in the gap to say: āYes things are more expensive, but weāre fixing our food system for the long haul. Weāre making a return to domestic production which is the first step toward repairing it. Weāre encouraging the next generation of farmers and ranchers to stay in business. Weāre giving them a financial reason to protect American farmland against development.ā
Who wants to say the very unpopular truth? Weāre an obese, malnourished country. Our problem is not that food is too expensive. Itās that cheap food is void of nutrition and we donāt have the discipline to make better choices. Itās that the American people were lied to for years about what a healthy diet truly looks like. And itās that real food, good food, is undervalued.
And the even more unpopular truth? The American dream is not a burrito delivered to your house for $20. The American dream is the opportunity to build. It is not a list of entitlements. We undervalue food because we are such a rich, fat nation. We forget the labor behind every component of that burrito, including the hard-working American ranchers who raised the beef and who just got kneecapped today.
More people need to get involved in their food system. At the very least more people need to start cooking from home. We are not given a right to life, liberty, and cheap DoorDash. You only get happiness in this country if you catch it. Your birthright is the chase.
In other words, decide what you really value and then get off your ass and make it happen. And donāt whine about the food system being poisonous when you have every choice in the world and you still choose Taco Bell over the perfectly available option of making something clean and healthy at home, using ingredients raised by Americaās farmers and ranchers.
President Trump is not a policy wonk. But he understands this on a gut level, which is why he tried to set the stage for a return to domestic production to centering American makers and producers. But he was betrayed by the chattering class who refused to make the case for him because it doesnāt do well on TikTok.
āThere go the people. I must follow them, for I am their leader.ā -the online Right.
Where are the serious voices?
Keely and I discuss some great topicsā¦
The dirty little secret about MAHA influencers.
There is no making America healthy again without farmers and ranchers like Kevin Muno of Perennial Pastures, a raw milk dairy in Southern California. š®š„ @regenranching
Catch our conversation on UNWON, wherever you listen! If you want honest, nuanced talk about the American food system, natural resources, and other ārealā issues forgotten by the current culture war, this podcast is for you.
Keely and I discussed raw milk dairy and many other great topics! If you havenāt heard of her work before, you need to follow @americaunwon because she is doing some amazing investigative journalism surrounding rural issues and she goes to bat for our great American producers.
The United States had 131,000 dairy farms in 1992. Today, we have just 23,600. San Diego County alone went from more than 100 dairies to one.
Kevin Muno just made it two.
He is a first generation producer, a former college baseball player with no agricultural background, and he built the only certified raw milk dairy in Southern California from scratch. This conversation covers how he did it, what the regulatory path actually looked like, and why he thinks the future of dairy is bioregional rather than national.
We also get into where the food influencer conversation has gone wrong, the grain vs. grass-finished debate, and who should be leading the MAHA discussion.
americaunwon.com/p/raw-milk-ā¦
God bless America
Elon Musk just said the one thing about America they made sure youād never learn.
The one thing that shouldāve made you proud, not ashamed.
Musk: āAfter World War 2, the US could have basically taken over the world and any country. Like we got nukes, nobody else got nukes. We donāt even have to lose soldiers. Which country do you want?ā
One nation held a weapon no civilization had ever possessed.
Total monopoly on destruction. No rival. No consequence. No limit.
Every empire in history that held that kind of power did the only thing empires know how to do.
They took until there was nothing left to take.
America had a greater advantage than all of them combined.
And rebuilt the nations it just defeated.
Musk: āThe United States actually helped rebuild countries. So it helped rebuild Europe, it helped rebuild Japan. This is very unusual behavior, almost unprecedented.ā
Not almost unprecedented.
It had never happened. Not once in 5,000 years of recorded civilization.
The nation with the power to take everything chose to rebuild instead.
Enemies became allies. Rubble became economies. Surrender became partnership.
Germany went from ashes to the economic engine of Europe in a single generation.
Japan went from unconditional surrender to the third largest economy on earth.
Three years after the war, America was flying food into Berlin.
Into the capital of the country that just tried to end the free world.
That decision reshaped every economy, every alliance, and every trade route on the planet.
Billions of people lifted out of poverty over the next half century trace back to one moment. One nation choosing restraint over domination.
No other country in history can make that claim. Not one.
Musk: āThereās always like, well Americaās done bad things. Well of course Americaās done bad things, but one needs to look at the whole track record.ā
Every nation on earth has blood in its history.
But the measure of a nation was never its worst chapter.
Itās what it does when nobody can stop it.
When nobody could stop America, it fed its enemies and rebuilt their cities.
Youāre being told every day that this country is something to be ashamed of.
By people who have no idea what the world looks like without it.
Every free market. Every open border for trade. Every democracy that took root outside Europe stands in the shadow of that single decision.
The values that built this country didnāt just shape America.
They shaped the modern world.
AI is about to hand a small number of people a power advantage that makes nuclear monopoly look primitive.
1945 was the first test.
AI is the last.
That power is going to exist. The only question left is who holds it.
The most powerful thing America ever did wasnāt building the bomb.
It was having the power to take everything and choosing not to.
The people trying hardest to tear that story down have never built a single thing worth defending.
Perennial Pastures | Regenerative Beef retweeted
On Americaās 250th, remember that you are descended from an insanely ambitious person who left behind comfort, friends, and family to seek out a better life in a new world.
Do something equally insane and ambitious with your life to honor them.
Perennial Pastures | Regenerative Beef retweeted
To the Americans:
I've travelled all over the world. I've familiarized myself with many places, and met many people. And I'm a Canadian, although Iām privileged to reside once again in the States.
And here's something I've noticed, and itās a key element of America's continuing greatness:
You bloody Americans value success, and you believe in its existence.
This is something that doesn't really happen anywhere else in the world. Even in other free democraciesāthe United Kingdom; Finland, Sweden, and Norway; Australia, New Zealand and Canada; Germany, France, and the Netherlands (great countries all)āa counterproductive cynicism too often reigns.
Success is equated with exploitation.
Ambition is looked upon with contempt.
This happens sometimes in the United States tooāparticularly among the miserable progressives, who confuse their resentment, ingratitude and unearned skepticism with wisdom.
But in your great country, by and large, striving is admired and success celebrated.
This means that more people strive and succeed in the US than anywhere else. And it's increasingly obvious. You remain stunningly more innovative and productive than any people anywhere else on the planet.
And so I say, as all should who are fortunate enough to live in the western world, let alone America:
Thank God for the United States.
Thank God for the wisdom of its founders.
Thank God for its faith in the free market and in the natural rights of man.
Happy birthday, you damn Yankees and Southerners.
Long may your admirable country dominate the world.
Long may your freedom and hope provide an example to those suffering everywhere at the hands of their malevolent states.
May your two and a half centuries of unparallelled success be just the beginning.
Your country is the light of the world, and the city on the hill.
Thank God for the USA.
Happy 250th.
Dr. Jordan B. Peterson
Tillamook hides behind one massive dairy in Boardman Oregon called Three Mile Canyon Farms. They have 30,000 cows. These influencers need to do their research or they are getting paid by Tillamook to
write these pieces.
Tillamook County Creamery Association generates over $1.2B a year in sales while remaining owned by roughly 80 to 110 dairy farming families in Oregon.
Founded in 1909, the cooperative has never sold to a private equity firm, with profits returned directly to its farmer-owners.
This stands in stark contrast to the wave of private equity acquisitions sweeping through the food.
I only buy Tillamook cheese and ice creamā¦ great company.
Perennial Pastures | Regenerative Beef retweeted
This is an excellent podcast. The answer is community!
@yearlins @LonesomeLands @americaunwon he should be a guest for you!
For those that have believed in us, now is a pretty important time that we need your support and help
youtu.be/v_kO_Xh46jw?si=Ln1Iā¦
Itās amazing to see the wealth creation potential of true value creation. My wife and I were early on @ServiceNow and we were there when they went public.
Forever grateful to Fred Luddy and the Luddy family for starting that company and providing a lowly cold call salesman a start in life.
SpaceX millionaires 4,000 x $1mil , 400 x $100 mil
Every employee who joined before the first succesful launch made (unless they sold early) more than $100 million.
SpaceX lists June 12 at ~$1.75T.
Work backward from the cap table. At $1.75T, clearing $100M takes ~0.0057% of the company.
- 2002ā2008, first ~500 in: joined at a ~$50M company. Held to $1.75T = a 17,000x. The core of the club ā maybe 150ā250 left holding
- September 2008, SpaceX has first successful launch
- 2010ā2016: joined at $1Bā$10B. Needs a senior grant ā directors, principal engineers, early Starlink. ~100ā200
- C-suite + board: Shotwell, Johnsen past $1B. A layer of SVPs below them clears $100M on equity, not salary. ~20ā40
- Post-2016: joined at $20Bā$350B. To hit $100M you'd have needed ~0.4% of the company. Impossible for an employee. This is the millionaire tier ā almost none reach $100M
The tally:
~400ā500 at $100M+
A few dozen above $500M
A handful of billionaires past Musk
Same building. Same mission. Two orders of magnitude apart ā set entirely by what year you walked in.
Early isn't a strategy. It's a date stamp.
Spoke at a conference @TheChefsGarden last year. It was a beautiful farm and community model. Every state needs a veggie farm like this one that breeds new varieties and preserves heirloom varieties.
I visited The Chefās Garden in Ohio to see firsthand how regenerative farming restores soil health, increases nutrient density, and produces healthier food for the American people.
Healthy soil grows healthy food, and healthy food nourishes healthy Americans. Regenerative agriculture represents the future of farming and a cornerstone of our mission to Make America Healthy Again.