Rob Reiter (@reiter_rob) header
Rob Reiter (@reiter_rob) profile picture

I am an expert in perimeter security and retail and pedestrian safety. I am also co-founder of the Storefront Safety Council.

Colorado Springs, CO
Joined March 2014
Photo by Rob Reiter (@reiter_rob)Photo by Rob Reiter (@reiter_rob)Photo by Rob Reiter (@reiter_rob)Photo by Rob Reiter (@reiter_rob)Photo by Rob Reiter (@reiter_rob)Photo by Rob Reiter (@reiter_rob)Photo by Rob Reiter (@reiter_rob)Photo by Rob Reiter (@reiter_rob)Photo by Rob Reiter (@reiter_rob)Photo by Rob Reiter (@reiter_rob)
This storefront sits directly at a corner with active turning traffic. Vehicles making turns here are accelerating, adjusting lanes, and often correcting position at the same time. When control is lost in that condition, the building is immediately in the path.
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Thrift Store Tulsa, Oklahoma Impaired driving is not rare.  Our data from the Storefront Safety Council puts the percentage of hashtag#StorefrontCrashes caused by impaired drivers at 15%, with thousands of incidents each year.
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Preschool Elementary School Indianapolis, Indiana The proximity of children to vehicle traffic needs to be addressed by providing some measure of protection between oncoming vehicles and classrooms like this one.
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Elementary School Laredo Texas Walls are not vehicle barriers. Windows are not safety features. This crash did not defeat a hardened structure.  Children deserve more than architectural optimism. #StorefrontSafety #SchoolSafety #ChildSafety #PublicSafety #BuiltEnvironment
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Elementary School Boise Idaho Inexperienced young drivers.  Traffic volumes increase.  Driver impairment is increasing. Exposure to wayward vehicles goes up, but protection of students does not. This vehicle entered a learning space because nothing stopped it from doing so.
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Daycare Richmond Hill Ontario After every daycare crash, the same question comes up. Why was there no protection here? I wish people would ask those questions BEFORE drivers crash into classrooms, and not after. The answer is usually simple. It was never required.
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Daycare Early Childhood Education Edmonton Alberta Children do not understand risk zones. They do not hear engines accelerating. They cannot move fast enough. This facility placed classrooms against an exposed sidewalk with no safety barriers in place.
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Chiropractic Clinic Lorain Ohio Medical offices are funny – we assume they are safe because they serve patients. But safety is not implied by purpose.  When parking spaces are aimed right at waiting areas or treatment rooms, disasters can occur.. No setbacks.  No protection.
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99 Ranch Market Westwood Los Angeles California Fatal crashes at UNPROTECTED corner locations are frequent, as traffic conditions and sidewalk ramps create some of the most dangerous storefronts in the country. This building sat directly in the line of travel.
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Concrete pillars — commonly known as bollards — can stop a car. This is not theory. It’s proven, available, and routinely ignored where it’s needed most. #StorefrontSafety #SafetyByDesign #PublicSafety #PedestrianSafety #CrashPrevention #BuiltEnvironment #Infrastructure
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One of the most common factors in vehicle-into-building crashes is the absence of any sufficient barrier to stop an out-of-control vehicle. This risk is known. The engineering exists. The lack of protection continues. #StorefrontSafety #SafetyByDesign #PublicSafety #Pedestrian
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Bollards protecting the trash dumpster — but no protection at the storefront where people stand, walk, and work. This isn’t an accident. It’s a design failure. #StorefrontSafety #SafetyByDesign #PublicSafety #RetailSafety #PedestrianSafety #CrashPrevention #BuiltEnvironment
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Vehicles crash into UNPROTECTED convenience stores more than 20 times per day. Predictable. Preventable. Still happening. #StorefrontSafety #StorefrontCrash #PublicSafety #ConvenienceStoreIndustry #PedestrianSafety #SafetyByDesign #RetailSafety #UrbanSafety #BuiltEnvironment
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Should franchisors be required to disclose the risk of storefront crashes when signing new franchisees? When vehicles hit businesses 100+ times a day, transparency isn’t optional — it’s protection. #StorefrontSafety #FranchiseIndustry #RetailSafety #RiskManagement #PublicSafety
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Cars crash into convenience stores up to 20 times a day in the U.S. This isn’t rare — it’s a systemic safety gap we can fix. #StorefrontSafety #StorefrontCrash #PublicSafety #PedestrianSafety #CrashPrevention #UrbanSafety #RetailSafety #InfrastructureSafety #100TimesPerDay
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More than 10 people are seriously injured EVERY DAY from cars crashing into buildings in the U.S. This isn’t rare. It’s a daily public safety failure. hashtag#StorefrontSafety hashtag#PublicSafety hashtag#CrashPrevention hashtag#PedestrianSafety
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High-turnover stores (like convenience stores) see far more storefront crashes — because more cars + more people = more risk. If the danger is predictable, the design should be protective. #StorefrontSafety #CrashPrevention #PublicSafety #UrbanDesign #SafeCommunities
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Promoting Public Safety where we Work, Play, Shop, and Eat. Storefront crashes happen over 100 times per day — most in parking lots and retail centers. And sometimes, the unexpected becomes truly unexpected. #StorefrontCrash #100TimesPerDay storefrontsafety.org
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Storefront crashes aren’t rare — they’re predictable. And predictable dangers deserve proactive design. #StorefrontCrash #100TimesPerDay storefrontsafety.org
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