rilan

Just had an eye-opening convo with a startup founder. They said, "We don't need a product demo video on our landing page. People have short attention spans. Nobody watches those." I smiled and thought, "Ah, the classic website mistake." Here's the thing: Your website isn't for "everyone." It's a love letter to your ideal buyer. You might think, "Nobody reads long copy or watches demo videos." But guess what? Your BUYERS do. They're not just scrolling by. They're investigating. They want to know everything about you. So, go ahead: - Add that long, juicy heading - Write that detailed copy - Showcase those glowing testimonials - Craft a compelling "About Us" page - Answer every question in your FAQs - Include all those footer links Why? Because your ideal buyers care. They read. They watch. They want to know YOU. Don't design for the masses. Design for the ones who matter—your buyers. They're out there, hungry for information. Feed them. :) Remember: Your website is not a billboard. It's a conversation with your future buyers. Make it count. Make it thorough. Make it irresistible to the right person.