Proven persuasion tips from a consumer behavior researcher
Northern California
Joined July 2012
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Deriding polyester clothes is old news, but fashion reporter Yola Mzizi says it’s now due to contamination fears. She says there’s no evidence microplastics are absorbed through the skin. Maybe the real issue is morality as with some GMO food rejection. rimtailing.blogspot.com/2018…
Dutch Bros drive-throughs aim to ease the pain of those at the rear of lines by having greeters walk out to take orders & make conversation. Attention should also be paid to easing discomfort of those first in line who feel time pressure from those behind. rimtailing.blogspot.com/2018…
For today’s RIMtailing blog post, “Unbalance Stability to Prompt Sustainability,” go to rimtailing.blogspot.com/2026…
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ALT A woman, struggling to balance herself as she walks on a tightrope, holds a rock in each hand.
Bliss Kolb, whose animatronic bird attracted notice this month as it exploded in price at Art of Play in Brooklyn, says humans want to anthropomorphize things around them. We could use that fact to encourage preventive care by anthropomorphizing diseases. rimtailing.blogspot.com/2023…
TikTokers are having a moment showing them getting out of debt. If they aim to inspire others, they should realize the $$$ balance of accounts closed at the start is not a good predictor of success. The momentum of closing accounts makes the difference. rimtailing.blogspot.com/2014…
For today’s RIMtailing blog post, “Reverse Decisively, Politician,” go to rimtailing.blogspot.com/2026…
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ALT A politician with a posture and facial expression of decisiveness is standing at the podium addressing legislators, but he’s turned so he’s not directly facing his audience.
Is AI companies' current introduction of cute mascots intended to have AI products scare consumers less? If so, those companies should note audience gender: Kindchenschema leads men to seek risk, but women to avoid it. rimtailing.blogspot.com/2021…
What a fun WSJ article about Alan Dorfman’s engineering & financial success in designing & selling shrunk versions of popular toys! It brought to mind how miniaturization of all sorts of products & services can benefit both marketers & consumers. rimtailing.blogspot.com/2011…
For today’s RIMtailing blog post, “Value Consonance by Secret-Keeping Shoppers,” go to rimtailing.blogspot.com/2026…
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ALT A man shopping for a ring in a jewelry store has pursed lips and downcast eyes.
All-you-can-eat Golden Corral controls total diner consumption by attending to what diners put on their plate, then don’t consume. Maybe you can go beyond this in your business: Profit by analyzing not just what’s discarded, but also how it’s discarded. rimtailing.blogspot.com/2013…
In recently-published “Shop Different,” Ron Johnson calls genius his persuading Apple to open retail stores. My takeaway is that genius takes account of shopper psychology. When later taking over JC Penny, Johnson’s idea to jettison discount coupons stunk. rimtailing.blogspot.com/2012…
For today’s RIMtailing blog post, “Confine Discounting of Seniors’ Ages,” go to rimtailing.blogspot.com/2026…
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ALT Elderly woman whose bright pink hair is topped by a baseball cap with the brim facing off to the side.
The Home Depot’s outstanding financial success is due in notable part to store workshops which demystify DIY projects, say “Acquired” podcast’s business analysts. Offer your shoppers such transformative retail services & for best payback, charge no fee. rimtailing.blogspot.com/2018…
Almost half of Net-a-Porter’s sales are to the top 4% of customers. These Extremely Important Persons said they wanted delivery drivers to wear an easily recognizable formal uniform. Employee dress standards are part of the service we offer customers. rimtailing.blogspot.com/2010…
For today’s RIMtailing blog post, “Delay Introductory Discounts,” go to rimtailing.blogspot.com/2026…
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ALT A teenage boy on a bicycle is tossing toward a house a newspaper wrapped with a monthly calendar.
Eric Blanc argues in NYT that the popularity of the Democratic Socialists of America has been multiplied by the political party sponsoring neighborhood community parties. I’ll argue here that it’s an example of successfully cultivating a brand community. rimtailing.blogspot.com/2021…
The August death of Brian Dyson led to recollections of his advocacy for updating Coke’s flavor. Bad results initially, but the ultimate rebranding as New Coke alongside the classic’s reintroduction paid off quite well. Respect tradition as you innovate. rimtailing.blogspot.com/2016…
For today’s RIMtailing blog post, “Fare Well with Fair Conditional Discounts,” go to rimtailing.blogspot.com/2026…
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ALT A shopper hands a store cashier two $5 bills to pay a $10 bill, while the cashier simultaneously hands the shopper one $5 bill.
Barbell retailing’s in vogue says Lora Kelley, who tracks business lingo. But this move away from targeting middle markets in favor of both low and high isn’t new. We saw it and called it by that same name during the 2010 recovery from the Great Recession. rimtailing.blogspot.com/2010…
Robert Irwin’s anecdotes in “The Madman’s Guide to Stamp Collecting,” published this spring, support the consumer behavior research finding that madman collectors often view each item as a fantasy image of themselves. rimtailing.blogspot.com/2012…