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It tracks your internal speech muscles with non-contact sensing and decodes silent, almost invisible mouthing into text at more than 200 words/min.
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We were one of the first AI application layers VC backed.
First to market with agents.
2 1/2 years of iterations, improvements, finally got agents producing e2e workflows for large sales teams.
Saw the writing on the wall 4-5 months back.
Took our existing rails and rebuilt the core.
And, now we’re apparently behind again?
It’s almost incomprehensible how wide the distance is between someone who’s working at the frontier with AI and basically everyone else right now.
The crazy thing is these lines are not converging, but only growing farther apart. If the curve of AI progress had leveled off, it would certainly have given most people and companies time to catch up or implement their workflows in a standardized way. The technology would have neutralized competitive advantage because everyone would be using it the same way.
But what’s happened is the opposite. The curve of AI progress is basically going vertical right now, which means if you had codified your processes 3-6 months ago you’re likely already behind again. Now imagine most companies that kicked into gear a year ago and thought that they were done. Even further behind now.
I’ve never seen a technology in my life and career that improves at this rate, which consequently means you need to upgrade your expectations at a similar rate. Our brains weren’t wired for this, and our organizational change management processes certainly weren’t either.
With any form of recursive self improvement, things just get wilder. It’s a time when you will need to be constantly reevaluating the things that didn’t work just a couple months ago to see if they now can be solved. AI native companies certainly have a strong advantage due to this right now, so now it comes down to can the bigger companies keep up. Wild times.
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Design with LLMs is 90% about being a reducer.
Design with canvas is about being a producer.
Produce ideas, craft them, iterate.
Then reduce.
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Everything you touch on the internet will be personalized to your preferences.
1. Websites
2. Software / Apps
3. Games
4. Even the 4th most trafficked website on the internet
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Well done.
Yes, you can now build an inbox in an afternoon.
Congratulations, you are now responsible for:
- Deliverability.
- Bounce management.
- SPF, DKIM, DMARC.
- A domain that slowly drifts into spam.
- Finding out it why the hell it's drifting into spam?!
- Parsing emails from a mail server last updated in 2007
- HTML, plain text, and emails somehow containing neither.
- Outlook’s interpretation of HTML.
- Outlook’s other interpretation of HTML.
- Threading that breaks when someone changes the subject.
- Someone starting a new conversation by replying to an email from 2022.
- Forwards inside forwards inside forwards.
- CC, BCC, reply-all, and someone who really shouldn’t have clicked reply-all.
- Attachments.
- Attachments with malware..
- Inline images that become attachments.
- Attachments that were supposed to be inline images.
- A company logo attached to every reply, forever.
- Quoted replies.
- Distinguishing a quoted reply from the actual reply.
- Someone answering your five questions inside the quoted reply.
- Signatures longer than the conversation.
- The out-of-office that answers your out-of-office.
- Two autoresponders having a productive weekend together.
- Notifications that fire twice.
- Notifications that never fire.
- A reply sent from the notification itself.
- A reply to a notification about an internal note.
- Making absolutely sure that notes stays internal.
- Permissions.
- Two teammates writing the same reply.
- Drafts that sync across devices.
- Drafts that overwrite other drafts across devices.
- A confidently displayed “Saved” that was optimistic.
- Snoozed conversations.
- Time zones (!)
- Daylight saving time (!!)
- A conversation snoozed until a time that technically doesn’t exist.
- One customer showing up as three people across email, chat, and Slack.
- Three different people sharing one email address.
- Merging them.
- Undoing the merge.
- Search.
- Search that finds the thing you can literally see on screen.
- Webhooks arriving twice.
- Webhooks arriving out of order.
- Webhooks not arriving.
- Retrying a failed send without sending the customer six apologies.
- Rate limits you discover during your first traffic spike.
- Training your AI on your product.
- Scraping your website.
- Scraping the pages that need JavaScript.
- Not scraping your entire website footer into every answer.
- PDFs.
- PDFs that are actually pictures of PDFs.
- Keeping the content fresh.
- Knowing when content changed.
- Knowing when content disappeared.
- Making the AI forget the pricing page from last year.
- Conflicting answers across your docs, website, and past replies.
- Deciding which one wins.
- Chunking.
- Embeddings.
- Reindexing everything when you change embedding models.
- Retrieval that finds the answer, not just something with similar words.
- Web search tooling.
- Knowing when to search.
- Prompt injection hiding in a page you just scraped.
- An agent confidently promising a feature you don’t have.
- An agent confidently issuing a refund it shouldn’t.
- Tool permissions.
- Tool timeouts.
- Tool retries that issue the refund twice.
- Knowing when to hand off to a human.
- Actually handing off to a human.
- Not continuing to argue after handing off to a human.
- Evaluating whether any of this works.
- Evaluating it again after a model update.
- Token budgets.
- Context windows.
- A customer pasting an entire novel into the chat.
- WebSockets.
- WebSocket authentication.
- Reconnecting WebSockets.
- Reconnecting 10,000 WebSockets at once after a restart.
- A connection that looks alive but isn’t.
- A phone switching from Wi-Fi to mobile data mid-message.
- Messages that arrive once.
- Messages that arrive in order.
- Messages that arrive.
- Syncing read states.
- Unread badges.
- Typing indicators that stop typing eventually.
- A customer opening your widget in six tabs.
- Anonymous users becoming logged-in users.
- Logged-in users logging out on a shared computer.
- The iPhone keyboard covering the message composer.
- Safari.
- Keyboard navigation.
- A widget that must not slow down the actual product.
- Explaining that “sent” and “delivered” are different things.
- A help center.
- An editor.
- An editor that survives pasting from Google Docs.
- Images.
- Image resizing.
- Broken images.
- Article drafts.
- Autosave.
- Version history.
- Restoring the version before someone deleted half the article.
- Reordering nested categories without losing an afternoon.
- Slugs.
- 301 Redirects when slugs change.
- Internal links that now point nowhere.
- Working out which translations need updating after an edit.
- Search that understands what customers mean.
- Custom domains.
- DNS verification.
- SSL certificates.
- Renewing SSL certificates.
- Someone putting Cloudflare in front of your Cloudflare.
- Mobile layouts.
- Dark mode.
- Code blocks.
- Tables on small screens.
- Sitemaps.
- Canonical URLs.
- Accidentally indexing draft content.
- Accidentally deindexing published content.
- Cache invalidation.
- “I published it. Why does it still show the old version?”
- Making sure your AI sees the new version too.
- Spam.
- Phishing.
- Someone uploading malware as “a screenshot of the issue.”
- Someone pasting their CC details into chat.
- Someone asking you to delete every trace of that CC.
- Logs that also contain the CC.
- Backups that also contain the CC.
- Backups.
- Restoring backups.
- Discovering those are two separate features.
- An expired token.
- A background job that quietly stopped on Thursday.
- “Disk is full.” Sunday. 3 a.m.
- Monitoring all of this.
- Monitoring the monitoring.
Now you have two jobs 🤷♂️
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213
Been a @Nike stan ever since I can remember.
Played on teams sponsored by Adidas etc and refused to wear them.
Bought the baseball bats even though they probably weren’t better than others.
Bought the Tiger Vr golf clubs, apparel, bags, anything w the check resembling Victory and excellence.
Switched from their apparel long ago. Lululemon made a much higher quality product. Incomparable.
However, I’ve held on to the daily running shoe in hopes they would turn things around. Longer than I probably should’ve.
IMO they haven’t made a well designed (look and feel) ‘daily’ wearable running shoe since the fly knit era.
Yesterday I tried on On, Hoka, and @brooksrunning.
Never thought I’d wear a Brooks shoe but @friedberg was right.
By far the most comfortable, well designed shoe.
The looks are so-so, 7/10.
But quality feel, attention to detail, and material when trying on next to others is 10/10.
They fit like a glove.
Some Ons look better, but felt like cheaper material compared to Brooks.
I hope Nike finds their way back to excellence, starting with their core competency, the daily running shoe.
I don’t care about how they stopped investing in community, or pivoted to direct to consumer, or some of their prior marketing choices.
I care about the quality of the product and what it means to wear it.
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Claude is by far the most successful technology ever, to date.
And they cannot get a verification code email back to you in under 10 minutes.
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261
Accurate, not just for search.
Mac search has been broken for 2 years, and nobody at Apple seems to care.
- I open spotlight search
- Type "calc"
- Calculator appears
- I hit return
But in the 0.2 seconds before I hit return, it swaps to a random file with the word "calc" in it somewhere. And I open a file I didn't want.
This happens to me every single day.
Very unbecoming of a $5T company whose customers are still obsessed with its products.
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I gave a talk at a B2B sales conference and my core theme ended up on a competitor's homepage.
Truly flattered.
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As I kid I would admire the design craft of M3s.
2007 was the year they lost appeal IMO.
Welcome back, BMW.
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