"The strongest ad copy you can ever write will always be guided by your customer."
Before I write a script, I go read what customers are actually saying.
The copy that converts isn't in your head. It's in your reviews and comments.
Replying to @sourfraser
@sourfraser featured me in his Meta ads creative playbook video.
"This isn't an ad at all, we have just been using this tool a hell of a lot."
I'll take it 🤝
Full video: youtube.com/watch?v=RExPkxyR…
The real limit in marketing isn't output velocity. It's learning velocity. Knowing what to do is usually harder than making the thing, and AI helps teams ask questions they couldn't afford to ask before.
@ngardideh @pearmill_agency
AI was supposed to replace marketers.
Instead, @pearmill_agency is hiring more than ever.
@ngardideh's take: the bottleneck was never how fast you can make ads. It's how fast you learn what's worth making.
#chiefmarketerNYC
There's no prize for automating work. You can have the craziest AI setup but it doesn't mean anything if you're not winning the feed.
For decades, great marketers had to choose between moving up into management or staying close to the work.
That trade-off is going away.
@rezakhadjavi on the rise of the chief marketer 👇
✨This is the universe telling you to take a sabbatical ✨
@jameygannon
on how to approach learning AI
What it actually takes to build an AI-native marketing team - with @codyplof @jameygannon and @graceclarke
👇
01:04 Why Cody left the CEO chair to get back in the trenches
15:25 Researching personas for a brand with no customers yet
18:12 "People debt" and why old workflows are hard to kill
Making great AI creative
08:26 Jamey's 5 rules for AI creative direction
16:51 Turning feed research into creator briefs
Bringing your team along
03:28 Building a 24/7 insight engine for your brand
20:50 Going from single player to multiplayer with a company brain
27:19 Why your team needs an AI sabbatical
37:31 Build confidence, not just competence
#chiefmarketerNYC
What it actually takes to build an AI-native marketing team - with @codyplof @jameygannon and @graceclarke
👇
01:04 Why Cody left the CEO chair to get back in the trenches
15:25 Researching personas for a brand with no customers yet
18:12 "People debt" and why old workflows are hard to kill
Making great AI creative
08:26 Jamey's 5 rules for AI creative direction
16:51 Turning feed research into creator briefs
Bringing your team along
03:28 Building a 24/7 insight engine for your brand
20:50 Going from single player to multiplayer with a company brain
27:19 Why your team needs an AI sabbatical
37:31 Build confidence, not just competence
#chiefmarketerNYC
AI was supposed to replace marketers.
Instead, @pearmill_agency is hiring more than ever.
@ngardideh's take: the bottleneck was never how fast you can make ads. It's how fast you learn what's worth making.
#chiefmarketerNYC
A useful AI workflow should become shared infrastructure, not a private trick. A central skills database and OKRs tied to outcomes help teams adopt AI consistently and raise the bar on their work.
@ngardideh from @pearmill_agency on his team-first approach to AI
✨This is the universe telling you to take a sabbatical ✨
@jameygannon on how to approach learning AI
You have to have the skill to build the skill 👏👏👏
Downloading someone's Claude skill doesn't make you a creative strategist. The judgment you build from doing the work over and over is the edge, and AI just scales it.
Full session with @alyshadotmd 👇
#chiefmarketernyc
On Operators Build E7, @codyplof and @mbertulli break down their whole AI stack as they build Winks.
I come up a lot…
youtube.com/watch?v=uR2wl4nS…



