
#Strategic_Designer #Art_Thinker Founder of Strategic Design firm biotope inc. Author of "The non designer's guide to design thinking" https://teapaw.org/t.co/qyFynGuOjj
Tokyo, Japan
Joined February 2018
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This account will share the knowledge and tips to learn design thinking for non designer.
Quoting from "The Non-Designer's Guide to Design Thinking: What a Marketer Learned in Design School"
amzn.to/2EXVPPl
#designthinking
Analogical thinking
The analogical thinking that designers are practicing unconsciously every day can be divided into the following two:
1.Analogies for conceiving new ideas
(Make strange familiar)
2.Analogies for conveying ideas
(Make familiar strange)
#designthinking
Visual Thinking
By making a habit of drawing illustrations, you will find yourself first attempting to understand the information, and translating the logical structure of it into visual. You will slowly be able to use both the left and right sides of your brain. #designthinking
Research Planning
Consider below questions to reach useful target.
1. What target users seem likely to be interested in a new service?
2. What users have anticipated the trend and made their own versions of this service?
3. Who are the specialists in this field?
#designresearch
Four Advantages of DT
・Projects can’t address user needs properly
・The whole team faces the same direction, and moves with greater speed
・The team’s creativity increase
・Design thinking becomes the shared language of the hard-to-grasp creative planning process
#designthinking
21st century innovation career map
There are several new jobs emerged in the intersection of design, engineering, and busuiness, where can you position your core strengths? #designthinking
7 秒前
Underlying Premises of Design Thinking
1.Try Not to Process Every Single Piece of Information
2.Try Not to Fear Uncertainty
3.People Who Create Change are Using Design Thinking Unconsciously
amzn.to/2EXVPPl#
#designthinking
Designer/Businessman's difference of point of view
Part4 Comparison of preference on workplace
Designers tend to prefer workspace for white canvas. Businessmen tend to prefer workspace for structure.
Designer/Businessman's difference of point of view
Part3 Comparison of process
Designers tend to create something new once, and transform it. Businessmen tend to add pieces safely, and improve it.
Designer/Businessman's difference of point of view
Part2 Comparison of mindset
Designers tend to think while creating. Businessmen tend to think before creating.
Designer/Businessman's difference of point of view
Part1 Comparison of how to think
Designers tend to research the inspiration source. Businessmen tend to research the facts for persuasion.
How to set up the story
The four elements making up the basic structure of the service:
1)The hero, who is the service’s user
2)acquires the benefits of using the service
3)grapple with everyday challenges,
4)thereby becomes a little more happy.
#storytelling #designthinking
Crystallization
In order to crystallize various ideas into something simple, designers use different formats such as single page posters, naming, slogans and so on. By intentionally imposing format constraints, you can trim off your ideas.
#designthinking
Analogical thinking
The analogical thinking that designers are practicing unconsciously every day can be divided into the following two:
1.Analogies for conceiving new ideas
(Make strange familiar)
2.Analogies for conveying ideas
(Make familiar strange)
#designthinking
Visual Thinking
By making a habit of drawing illustrations, you will find yourself first attempting to understand the information, and translating the logical structure of it into visual. You will slowly be able to use both the left and right sides of your brain. #designthinking
Visual Thinking
By making a habit of drawing illustrations, you will find yourself first attempting to understand the information, and translating the logical structure of it into visual. You will slowly be able to use both the left and right sides of your brain. #designthinking
Research Planning
Consider below questions to reach useful target.
1. What target users seem likely to be interested in a new service?
2. What users have anticipated the trend and made their own versions of this service?
3. Who are the specialists in this field?
#designresearch
Four Advantages of DT
・Projects can’t address user needs properly
・The whole team faces the same direction, and moves with greater speed
・The team’s creativity increase
・Design thinking becomes the shared language of the hard-to-grasp creative planning process
#designthinking
21st century innovation career map
There are several new jobs emerged in the intersection of design, engineering, and busuiness, where can you position your core strengths? #designthinking
7 秒前
Underlying Premises of Design Thinking
1.Try Not to Process Every Single Piece of Information
2.Try Not to Fear Uncertainty
3.People Who Create Change are Using Design Thinking Unconsciously
amzn.to/2EXVPPl#
#designthinking




