An early-stage venture capital firm branching out of Riyadh, Saudi Arabia and focused on cultivating disruptive innovations and trends across the region.

Riyadh, KSA
Joined January 2020
في يوم الوطن، نعتز بجذورٍ راسخة، ونمضي بطموحٍ لا حدود له نحو مستقبل نصنعه معًا. كل عام والمملكة العربية السعودية قيادةً وشعبًا بخير 🇸🇦 #SaudiNationalDay #اليوم_الوطني_السعودي #SaudiArabia #عزنا_بطبعنا
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The best way to underwrite a market is to stand in it. Five SEEDRA companies are exhibiting at Money 20/20 Riyadh
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This LEAP week, SEEDRA hosted our annual side event in Riyadh in partnership with @EndeavorSaudi, and for the first time, @LEAPandInnovate's organizers @TahalufGlobal. A curated room of top leaders. Live showcases from our portfolio companies. This is platform, in action. #LEAP2026 #SEEDRA #VentureCapital #Riyadh #VentureForward
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We led Rime's $2M+ Seed round. @rime_platform builds the platform that lets enterprises run AI agents inside their physical sites — stores, branches, service centres. Data is processed and the decision is made on site, the moment the event happens, not in a data centre far away. More than 6,000 cameras across 2,000+ operating sites are connected to Rime's agents today, through some of the largest retail and service chains in the Kingdom. We first backed Mohammed Almarshidi and Aarif Al otaibi at pre-Seed through our Venture Studio model, working next to them on product and go-to-market from the first weeks. Leading the Seed is the same conviction, one stage on. As AI models converge, the model is no longer the differentiator. The differentiator is getting an intelligent decision to the operating site at the moment the event happens. Our region already has the cameras and the sensors — they have been documenting for years. Turning that installed base into a live operational intelligence layer is one of the largest openings in the market. That is what Rime is building. #Rime #SEEDRAVentures #PhysicalAI #AgenticAI #SaudiArabia #Vision2030
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قُدنا جولة البذرة لشركة @rime_platform بقيمة تتجاوز مليوني دولار. تبني رايم منصة تتيح للمؤسسات تشغيل وكلاء ذكاء اصطناعي داخل مواقعها الميدانية — المتاجر والفروع ومراكز الخدمة — حيث تُعالَج البيانات ويُتخذ القرار في الموقع نفسه ولحظة وقوع الحدث، دون إرسالها إلى مراكز بيانات بعيدة. اليوم ترتبط أكثر من 6,000 كاميرا بوكلاء «رايم» عبر أكثر من 2,000 موقع تشغيلي، ضمن شبكة من كبرى سلاسل التجزئة والخدمات في الخليج. دعمنا محمد المرشدي وعارف المرشدي منذ مرحلة ما قبل البذرة عبر نموذج الاستوديو الاستثماري، وعملنا إلى جانبهما في تطوير المنتج والوصول إلى السوق. وقيادتنا لجولة البذرة استمرار للقناعة نفسها. مع تقارب قدرات نماذج الذكاء الاصطناعي، لم تعد النماذج عنصر التمايز؛ التمايز في إيصال القرار الذكي إلى موقع العمليات لحظة وقوع الحدث. تمتلك مؤسسات المنطقة بنية واسعة من الكاميرات والمستشعرات ظلت لسنوات تؤدي دوراً توثيقياً محدوداً، وتحويلها إلى طبقة ذكاء تشغيلي فاعلة من أهم فرص المرحلة المقبلة. هذا ما تعمل عليه «رايم». بمشاركة «أثلة للاستثمار» و«يونيتي إنفست بارتنرز» ونخبة من المستثمرين الملائكيين. #رايم #سيدرا_فينتشرز #الذكاء_الاصطناعي_المادي #الوكلاء_الأذكياء #السعودية #رؤية_2030 #SaudiArabia #Vision2030
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Healthcare is currently optimized for reactive "sick care"—waiting for symptoms to manifest before acting. But we are witnessing a fundamental shift in the region toward proactive, data-driven longevity. Today, we are thrilled to announce our investment in @Madeedhealth
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Vision is vital, but execution is everything. Dr. @DrAdamBat and the @Madeedhealth team have spent this period focused on operational rigor—de-risking their model to ensure they truly deliver for the end user. We’re proud to back them as they build the standard for preventative health in Saudi Arabia 🇸🇦. This is the future of longevity.
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@Madeedhealth is the first platform in the Middle East building the infrastructure for this preventative shift. By integrating lab data with AI, they are turning complex health markers into personalized, actionable daily plans. They are solving the "last mile" problem of converting medical data into a frictionless lifestyle.
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We have long believed that the most powerful startups don't just build a better product—they build a new category. Today, we are thrilled to announce our investment in Lola (lola.do). The custom celebration market is massive, but it has historically been fragmented and frustrating. Lola is changing that.
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Custom cakes should be seamless, not a manual back-and-forth. Lola is a tech-first platform that allows customers to visualize, shape, and refine their custom designs in real-time. They are closing the gap between what you imagine and what you actually get delivered.
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Othman Janahi and the team have the operational rigor to scale this vision across the region. They aren't just making cakes; they are building the infrastructure for the modern celebration economy. We are proud to partner with Lola as they expand across MENA. 🚀
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Proud to back @signitapp as they launch their AI powered Contract Lifecycle Management (CLM) platform and announce a $15M Series A round. From digital signatures to end to end CLM, Signit is helping Saudi organizations draft, negotiate, sign, and manage every contract in one secure, compliant platform. This partnership reflects SEEDRA Ventures’ focus on AI first infrastructure shaping the Kingdom’s digital economy.
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Behind this platform is a Saudi team that already serves more than 700 customers across government, financial services, healthcare, and enterprise sectors. Licensed by the @DgaGovSa and scaling in a moment where Saudi Arabia has declared 2026 the Year of AI, the team is well positioned to power the Kingdom’s digital contract infrastructure.
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Replying to @seedra @signitapp
For many organizations, we heard the same thing Signit did: signing is just one moment in a much longer contract journey. Their new AI powered CLM platform is built for that full journey so teams can draft, negotiate, approve, sign, and manage contracts in one enterprise grade, compliant workspace built in Saudi Arabia.
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SEEDRA Ventures retweeted
580 مليون ريال لتمكين المنشآت الصغيرة والمتوسطة: اتفاقية شراكة بين ليندو و@SMEBank_SA للمزيد:len.do/Pnb6Tj
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بمناسبة اليوم الوطني السعودي الـ95، نجدد العهد على الإسهام في بناء مستقبل وطننا وازدهاره. On this National Day, we proudly commemorate Saudi Arabia’s journey — a nation built on resilience, guided by ambition, and driven by limitless potential.
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يسعدنا الإعلان عن استثمارنا الرابع في @Rize_sa، المنصة الأبرز في مجال "استأجر الآن وادفع لاحقًا" في المنطقة، من خلال مشاركتنا في جولتهم الاستثمارية (أ) التي بلغت قيمتها 132 مليون ريال سعودي. فخورون بدعمهم منذ مرحلة الفكرة والتأسيس ونتطلع إلى الاستمرار في دعمهم في رحلة النمو!
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We are happy to announce our fourth investment in @Rize_sa, the region's leading Rent Now, Pay Later platform, through their SAR 132M Series A round. Proud to have supported them since the ideation stage and to continue being part of their growth journey!
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SEEDRA Ventures retweeted
أعلنت "جدا" عن إلتزامها بالاستثمار في صندوق "سيدرا فينتشرز الثاني"، وهو صندوق رأس مال جريء تديره شركة "سيدرا فينتشرز". يأتي هذا الاستثمار ضمن استراتيجية "جدا" لدعم نمو وتطوير الشركات الواعدة والناشئة في مراحلها المبكرة في مختلف القطاعات في المملكة. للمزيد: shorturl.at/5BzrM @JadaFoF @seedra
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سُعدت بزيارة رئيس مجلس إدارة @Seedra أ.مصعب المهيدب والرئيس التنفيذي أ.هيثم الفريح لجناح #التعاونية خلال مؤتمر التقنية المالية #فنتك24 لبحث أوجه التعاون المشترك بيننا
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