Less hubbub, more actionable insight, better performance. The latest Pay-Per-Click (PPC) and Search Engine Marketing (SEM) news, with actionable insight.
Planet Earth
Joined March 2016
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Search Engine Hubbub retweeted
Channel control live in our accounts 🥲
🔆 We’ve got some Demand Gen updates to share:
Expanded Channel control: Starting in March, you’ll be able to choose where your ads show across all ad surfaces (see image below). This builds on last year’s launch of creative preferences which allows you to anchor your video assets to specific formats.
GDN + GVP: Demand Gen inventory is expanding to the Google Display Network.
- If you’re currently opted into GVP (under campaign settings) and have image assets in your campaign, your image ads will serve on GDN.
- When the new channel control launches, you’ll be able to opt in or out of this combined inventory under “Google Display Network”.
New reporting column for performance comparisons: Now in beta, the new “conversions (Campaign Type)” column in Google Ads aligns with how social advertising platforms measure performance.
Creatives updates:
- Vertical image ads for Shorts: Starting in late February, you’ll be able to run full-screen 9:16 vertical image ads in Shorts.
- Shorten videos with video enhancements: In the coming weeks, you’ll have the option to have Google automatically create shorter versions of your video ads in video enhancements. Video enhancements launched last year with the option to automatically flip your videos to create vertical and square versions.
2 new betas for merchants with product feeds:
- Quick access to product details: In a new ad experience, users will be able to view your product detail pages right within your ad.
- Local inventory: We’ll show your local in-store product availability in your ads when applicable.
Check the blog for more highlights and details: blog.google/products/ads-com…
Google’s RSA update brings more AI + flexibility—but here’s what most missed:
⚠️ Duplicate sitelink URLs are no longer disapproved.
Why? RSA headlines can now show as clickable links 👀
Full breakdown 👇
🔗 searchenginehubbub.com/googl…
#PPC #GoogleAds #RSA #PaidSearch
Search Engine Hubbub retweeted
And lastly, our open-source Marketing Mix Model (MMM) Meridian will roll out to everyone later this year
teapaw.org/adsliaison/status/1766…
#GML2024 #GML
▶️ Announcing Meridian, a new open-source MMM (Marketing Mix Model)
MMMs used to be complex, cumbersome and out of reach for many businesses.
Fortunately MMMs are becoming much more accessible – and just in time as observable data is on the decline with privacy changes and customer journeys are increasingly complex.
MMM’s can provide privacy-friendly, robust cross-channel media insights to inform your planning and budgeting across channels.
Search Engine Hubbub retweeted
Turning to data & measurement. . .
Google Ads Data Manager is now available globally!
You’ll find it under tools in your Google Ads account. It makes connecting your 1P data sources a breeze.
(It’s one of my favorite recent product updates.)
#GML2024 #GML
teapaw.org/adsliaison/status/1712…
Search Engine Hubbub retweeted
New Shopping ad formats that use generative AI are on the way:
🌟3D Spin: Starting with shoes, you’ll be able to show 360 degree views of your products in Shopping ads.
🌟With Video Highlights, you can chose short brand & creator videos to be featured in your Shopping ads.
🌟Virtual try-on is soon coming to Shopping ads and will feature an inclusive range of models.
#GML2024 #GML
Search Engine Hubbub retweeted
New creator collabs for YouTube ads …
🌟 Partnership ads powered by BrandConnect enable you to promote videos from the YouTube creators you collaborate with.
🌟 Easily find videos in which creators have tagged your products or mentioned your brand to promote as ads.
🌟 Create audience segments for viewers of the creator videos you’ve linked to your account.
🌟 We’re expanding YouTube’s affiliate program, which allows creators to tag products in their content, to all Shopify Plus & Advanced merchants in the US.
#GML2024 #GML
Search Engine Hubbub retweeted
Ads in YouTube Shorts:
🌟 Stickers will be coming to Shorts ads & will be clickable on top of your ad.
🌟 Animated image ads in Shorts will be built automatically from the images in your account for a more Shorts-native feel.
For example, when you add your feed to Demand Gen, it will be able to pull product images together and animate them into one ad.
#GML2024 #GML
Search Engine Hubbub retweeted
If you’ve got a loyalty program . . .
🌟 Loyalty promotions in Shopping ads can highlight exclusive offers for members. This is now in pilot in the U.S.
Note: Loyalty promotions in free listings are already available in the U.S. More here: support.google.com/merchants…
#GML2024 #GML
Search Engine Hubbub retweeted
🌟 Profit optimization is a new goal launching for PMax & Standard Shopping campaigns (yes, you read that right!)
Now you can use Smart Bidding to optimize for profit with data from your cart-level conversions & COGS.
You can also switch between revenue (max conv value / tROAS) and profit goals without disrupting performance.
#GML2024 #GML
Search Engine Hubbub retweeted
On to a new dynamic ad experience we’re starting to test. . .
🌟Search ads with AI-powered recommendations.
Check out this example:
You’re searching for short-term furniture storage & find an ad for a local storage business.
- You can click into this new ad experience and upload photos of your rooms with the furniture you need to store.
- You’ll quickly get a description of the belongings captured in the photos to verify.
- Next, you’ll get a recommendation for the storage unit size & even packing supplies you’re likely to need.
- From there you can go to the website and complete the transaction
🤯
#GML2024 #GML
Search Engine Hubbub retweeted
We’ve been showing ads above and below AI Overviews (fka SGE) in Search, based on a user’s query.
🌟We are now starting to test showing Search & Shopping ads in AI Overviews for users in the U.S. They’ll appear in a section labeled “Sponsored.”
Ads in AI Overviews will be matched based on both the user’s query and to the information in the AI Overview.
And ICYMI, check out the latest on AI Overviews from IO blog.google/products/search/…
#GML2024 #GML
Search Engine Hubbub retweeted
🌟 Introducing brand guidelines for Pmax creative assets:
You’ll soon be able to set your brand colors, either by providing them directly or confirming the colors we detect from your website.
We’ll also aim to closely match the brand font detected on your website.
Don’t worry, you can preview and adjust before accepting.
#GML2024 #GML
Search Engine Hubbub retweeted
One of the greatest arguments I can think of for not utilizing AI to write your content for you, is that it will stifle *your own* education. I am always amazed how much *I LEARN* when I write.
Writing for me is the literal exercising of my mind (can't outsource fitness, right?), it is through the process that I come out in a different place than I was.
I am convinced AI-Generated Content literally robs you of important learnings. I'm not saying it can never be used (I think it could be really helpful for Policy docs, FAQs, etc) but I think innovative writing and pondering shouldn't be outsourced for that reason. 🤔