Create a landing page that drives results. Here's what the best-performing pages have in common ↓ social.semrush.com/3VPgrF9.

AI Overviews are showing up where purchase decisions happen. Our latest study tracked 400 commercial keywords across banking, software, and ecommerce from September 2025 to August 2026. The findings reveal how quickly AI Overviews have expanded across searches with clear buying intent. Three key findings: • “Best X for Y” queries reached 96.12% AI Overview coverage, up 53 percentage points. • Review queries climbed from 30% to nearly 90%, the biggest increase of any modifier. • “Brand alternatives” searches saw a 34-point increase, while “brand vs. brand” searches rose by 23 points. By August 2026, AI Overviews appeared for 88% of the keywords studied, and 97% of estimated search volume across those keywords. Practical takeaway: review pages, product comparisons, pricing pages, and alternative lists are all potential entry points into AI-generated answers. Understanding which queries trigger AI Overviews, and which sources get cited, can help you decide where to focus your content efforts. Explore the study 👇 social.semrush.com/4iwZFDs.

this is truly our worst fear

Most websites don’t need more content. They need better visibility into what they already have: old pages, forgotten pages, orphaned pages no one has touched in years. Your next traffic lift is already in your library. You just haven’t surfaced it yet. That’s where Semrush SEO Toolkit becomes a real unlock showing you exactly which pages to refresh, fix, interlink, or prioritize. Try it out now: social.semrush.com/4zIbgFk.

A technical SEO audit is only as useful as the actions it leads to. The Semrush MCP Technical SEO Audit skill helps you identify issues across crawlability, indexability, Core Web Vitals, redirects, and structured data, then turns the findings into a prioritized remediation plan with affected URLs, supporting evidence, recommended fixes, and confidence levels. Learn what to fix now, what to tackle next, and what needs further validation 👇 social.semrush.com/4k93n7q.

Schema markup gives search engines and AI systems more context about your content. By defining entities, relationships, and key information on your pages, structured data helps machines understand what your website contains. From products and reviews to articles and events, schema can make your content easier to interpret across modern search experiences. Here's how to implement it: social.semrush.com/4yvgkMw.

You don’t need Google Search Console to appear in Google. But without it, you can miss indexing issues, ranking drops, and structured data errors. Learn how to use GSC to find and fix SEO issues before they cost you traffic ↓ social.semrush.com/4ixdfGQ.

AI visibility is easier to justify when you can connect it to buyer behavior and revenue. Use this five-part framework to measure the impact: 1. Establish a baseline – track 10–15 buyer prompts across your brand, category, competitors, and pricing. 2. Monitor leading signals – measure AI referrals, citation rates, share of voice, branded search, and direct traffic. 3. Capture AI discovery – add ChatGPT, Gemini, Claude, Perplexity, and other AI sources to lead forms. 4. Connect AI to revenue – use GA4 and your CRM to track detectable AI referrals, conversions, and sales. 5. Ask your buyers – capture AI influence during sales calls to fill attribution gaps. This gives executive teams a clearer view of whether AI visibility is influencing purchase decisions and whether the results justify expanding investment across brands or markets. The full framework ↓ social.semrush.com/4BftJef.

Google Business Profile (formerly Google My Business) allows business owners to reach likely customers through Google Search and Google Maps. Keeping your profile up to date can boost visibility, build credibility through reviews, and give you control over your business information. Here’s how to stand out and attract more local customers ⬇️ social.semrush.com/4jrRCZD.

The information shaping an AI response can come from your owned content, websites, product pages and communications. It also comes from publishers, creators, Reddit threads, YouTube videos, reviews and other sources you don’t control directly. When a customer asks about your company, your products or your reputation, those signals should point in the same direction. Find out which sources shape AI answers and where your brand needs to build its presence 👇 social.semrush.com/4Bwfn9w.

New AI Visibility Index study just dropped! And turns out, AI doesn’t recommend the same brands everywhere. 👀 We spent 7 months looking at how 4 AI platforms recommend brands in the UK vs. the US. And yes, there are some pretty interesting differences. Here's what we uncovered: -Which brands consistently made the top 100 across all 4 platforms. -Why getting mentioned and getting cited by AI aren't the same thing. -How to benchmark your brand's AI visibility market by market. Get the full breakdown in our latest study: social.semrush.com/4zD6Kbi.

Here's exactly what to do in your first 10 minutes using Semrush's MCP @claudeai connector 👇 social.semrush.com/4Byn6nB.

we ran out of fun facts in Q1

Here are 16 Semrush MCP use cases you can run in Claude or ChatGPT, with ready-to-use prompts for SEO, competitive research, content optimization, diagnostics and more 👇 social.semrush.com/4safl2A.

A strong keyword map connects every target keyword and relevant AI prompt to the right page. Build one with our free template: social.semrush.com/3WdJy4X.

We tested nine SEO writing tools to evaluate their effectiveness. Here’s what we found: social.semrush.com/4i4IVC3.

Trends shift. The fundamentals still drive results. The Google Ads auction, Quality Score, and ad rank still explain why campaigns rise, stall, or miss the mark. See how it works 👇 social.semrush.com/4zFrXl4.

Put these 8 agentic SEO workflows into practice with Semrush MCP: • Identify content decay • Turn a Site Audit into a technical SEO sprint • Investigate competitor traffic spikes • Turn search opportunities into content briefs • Find internal linking and orphaned-page opportunities • Make content portfolio decisions • Turn AI citation gaps into a digital PR queue • Monitor SEO regressions after releases or migrations Build repeatable SEO workflows with AI agents 👇 social.semrush.com/4ytg28Y.

SEO/GEO/AEO it needs to stop

Content marketing should plan for multiple discovery paths. Build a strategy that helps the right audience find your content wherever they search 👇 social.semrush.com/3TWnBH1.