Vice Chancellor for communications and marketing @VanderbiltU ; opinions are mine

Nashville, TN
Joined February 2008
Having some fun on social following today’s win! Our latest brand creative expressing Vanderbiit’s duality! Excellence everywhere. The AND in Vanderbilt. Anchor Down! ⚓️⬇️!
Precision on the court. Curiosity in the classroom. That’s the AND in Vanderbilt University. 🏀⚓️⬇️
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I’ve read this article five times over the past month. And I can’t stop thinking about it. And then I can’t stop thinking about thinking about it. And wondering how that thinking itself may be changing the way I think. 🤯 The Empty Brain: aeon.co/essays/your-brain-do…
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I spent 10 years being annoyed at the other person in this conversation; and now I’m more annoyed at myself. Sometimes, the more you know, the less you can find out… steveertel.substack.com/p/im…
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Vanderbilt is joining in as Nashville celebrates its first #DollyDay. 🦋📚💓 From lighting campus pink to supporting @DollysLibrary in Nashville and New York City, we’re celebrating Dolly’s legacy of music and generosity. Learn more: vu.edu/xhmex
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“So what is the right response? Action, grounded in principle.” In a new @WashingtonPost op-ed, Chancellor Diermeier examines the challenges facing higher education and makes the case for scholarly standards, academic freedom and the pursuit of truth. washingtonpost.com/opinions/…
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What reaches people is not the strength of an argument, it’s a willingness to lose it… My latest post: steveertel.substack.com/p/ex…
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Steve Ertel retweeted
"Universities depend on public, private and philanthropic support offered in exchange for education and research that serve the public good." A Declaration of First Principles, published today, is worth a full read. vanderbilt.edu/declaration/
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Steve Ertel retweeted
Proud of my alma mater, Vanderbilt, for reaffirming its principles of free expression, institutional neutrality, and open civil discourse. It is charting a path for higher ed to regain public trust and refocus on the core mission of creating and disseminating knowledge.
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In their latest op-ed, @Richard_Florida and Chancellor Diermeier argue that universities must evolve beyond the traditional single-campus model to stay at the forefront of innovation and prepare students for the future.
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They mark released polar bears with a green line so they’ll recognize them if they walk back. The mark exists because the fix is expected to fail. That’s not cynicism. It’s the most clear-eyed thing in the operation. open.substack.com/pub/stevee…
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Churchill, Manitoba. November 2011. A sedated polar bear, flying fifty miles north under a helicopter, because it wandered into a town that was built across the road it takes to the ice. I took this photograph from the second helicopter, flying alongside.
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You can’t punch a swarm. The new opposition has no leader, no demands, and no strategy to decode. Most crisis instincts assume a driver. This one has none. open.substack.com/pub/stevee…
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I spent 15+ years in campaigns, negotiations, and crises. Advocacy people learn one thing early: opposition isn’t a disruption to the plan. It’s the premise of it. That used to make us specialists. Now it’s everyone’s operating environment. New essay: open.substack.com/pub/stevee…
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Precision on the court. Curiosity in the classroom. That’s the AND in Vanderbilt University. 🏀⚓️⬇️
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I once lay on my back in the rain in Times Square. In a suit. Holding a microphone box so my CEO could do a live CNN interview next to Edward Norton. That moment changed how I lead.
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The best leaders don’t choose between those modes. They hold both.
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I wrote more about what that moment taught me about trust, strategy, and working inside complex systems: open.substack.com/pub/stevee…
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Sometimes the right move is action. A sprint. A visible push that restores momentum. Sometimes it’s patience. Building the long arc.
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I’ve learned to ask a different question: What’s the heaviest thing this person is carrying right now? That’s usually where the real problem lives.
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