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Wife, Mother, Entrepreneur and Global Chief Media at GM. “Advertising, when done well, is a service to the consumer.” Me (views are my own)

NYC
Joined February 2008
Photo by shenan (@shenan)Photo by shenan (@shenan)Photo by shenan (@shenan)Photo by shenan (@shenan)Photo by shenan (@shenan)Photo by shenan (@shenan)Photo by shenan (@shenan)Photo by shenan (@shenan)Photo by shenan (@shenan)Photo by shenan (@shenan)
shenan retweeted
#IABALM 2026 is here! 🌴
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shenan retweeted
Congratulations to the No. 3 Corvette Racing by Pratt Miller Motorsports, Corvette Z06 GT3.R team on Winning the 2025 Michelin GT Challenge at VIR in the GTD PRO Class! 🏆 @PrattMillerMS | @TeamChevy
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Thanks for capturing Lou! Together we can create great consumer experiences with media.
“The consumer is telling us to do better. Advertising when done well, is a service to the consumer. All boats rise when we put consumers first. Medium + Message = Magic” Invaluable pearls of wisdom from the unparalleled Shenan Reed L’Oreal’s Chief Media Officer, #ANAMedia
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“You have to balance reach, effectiveness and frequency (when planning your media investments). If you pull out excess (wasted) frequency you can reinvest the savings in more targeted reach.” Marc Pritchard, Chief Brand (and Media Planning) Officer, @ProcterGamble #ANAMedia
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Do you remember when you joined Twitter? I do! #MyTwitterAnniversary
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shenan retweeted
We want to congratulate the winners of the #IAB Service of Excellence Awards (announced at #ALM2023): @prnaylor, Scott Reed, @digitaldeva, Allyson Dietz, Jana Friedman, Anne Frisbie, Tom Fochetta, @shenan, Mike Reidy, @CrystalNSkelton, @ctilds, @Weltmanb. bit.ly/3Y0zNTq
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Great news! When do we talk?
Umm is anyone concerned that there are #spottedlanternfly in #manhattan? It beautiful but really bad for the trees. @NYCMayorsOffice @NYCParks any on this in @ManhattanWestNY