Shift Law is a top boutique IP law firm in Canada specializing in trademark and copyright litigation, trademark prosecution and IP advisory and agreements.
Toronto
Joined December 2011
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New from the Federal Court on “new evidence” in Trademark Opposition Board appeals.
Shift Law represented the successful Respondent in Bonafide Health, LLC v. Bonafide Health & Drugs Limited.
shiftlaw.ca/federal-court-ne…
#TrademarkLaw #FederalCourt #ShiftLaw
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John Simpson has once again been recognized in The Best Lawyers in Canada™ for Intellectual Property Law.
shiftlaw.ca/john-simpson-rec…
#ShiftLaw #BestLawyers #IPLaw
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Can a curated list of third-party hyperlinks be protected by copyright?
Our latest insight looks at the Federal Court’s decision in Rayman v. Red Crayon Inc.
shiftlaw.ca/federal-court-co…
#Copyright #IntellectualProperty #CanadianLaw
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John Simpson has been recognized as Repeatedly Recommended in Intellectual Property in the 2026 Lexpert rankings.
lexpert.ca/lawyers/john-simp…
#ShiftLaw #Lexpert2026 #IPLaw #IntellectualProperty
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Congratulations to Bushra Amir Ali and Rebecca Kupfer on becoming registered trademark agents in Canada after passing the Trademark Agent Examination.
They play key roles in our trademark prosecution and opposition practice.
#ShiftLaw #TrademarkLaw #IPLaw #BrandProtection
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AI prompts are becoming valuable business assets, but many organizations overlook that they may be protected as intellectual property.
Our latest article explains how trade secret and copyright law can apply.
#AIPrompts #TradeSecrets #IPLaw #ShiftLaw
shiftlaw.ca/intellectual-pro…
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The TMOB refused FLUENCE BIOENGINEERING as deceptively misdescriptive. Using professional titles like “engineering” in trademarks can be risky.
#ShiftLaw #Trademark #IPLaw #BrandProtection
shiftlaw.ca/bioengineering-t…
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Trade secrets are often a company’s most valuable asset. Our latest article reviews the existing legal framework around protecting them and what businesses should know.
#ShiftLaw #IPLaw #TradeSecrets #BusinessLaw
shiftlaw.ca/protecting-trade…
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Following a recent decision by the EUIPO to invalidate Spin Master’s Rubik’s Cube trademark in the EU, we explore what this means for 3D trademarks in Canada.
#IPLaw #Trademarks #RubiksCube #3DTrademarks #ShiftLaw #BrandProtection
shiftlaw.ca/euipo-invalidate…
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Use alone isn’t enough to oppose a trademark. Opponents must show a reputation that negates distinctiveness under the Bojangles test. Shift Law represented the successful applicant.
#ShiftLaw #TrademarkLaw #IntellectualProperty #CanadianLaw
shiftlaw.ca/federal-court-cl…
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HBC’s BAY DAYS, iconic Stripes, and coat of arms are heading to Canadian Tire. What does this mean for these historic trademarks? Our latest article looks at the “use it or lose it” principle in Canada.
#ShiftLaw #HudsonsBay #TrademarkLaw #Copyright
shiftlaw.ca/bay-days-coming-…
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Netflix Dunks on Pepperdine Over ‘Running Point’ Trademark Lawsuit
#ShiftLaw #Netflix #TrademarkLaw
hollywoodreporter.com/busine…
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US Copyright Office clears creations with input from artificial intelligence
#ShiftLaw #Copyright #AI
canadianlawyermag.com/news/i…
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Swing and a miss for torpedo bat trademark application? legalmatterscanada.ca/swing-… #IntellectualProperty #torpedobats #trademarks
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Licence to kill: could a James Bond horror emerge when book copyrights expire?
#ShiftLaw #Copyright #CopyrightLaw
theguardian.com/film/2025/fe…
The Shift Law team is gearing up for INTA 2025 in San Diego!
We're looking forward to seeing familiar faces and making some new connections. We hope to see you there!
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Publishers sue Canadian AI darling Cohere alleging copyright and trademark infringement
#ShiftLaw #AI #CopyrightInfringement
financialpost.com/technology…
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‘Moana’ director scoffs at plagiarism claims at copyright infringement trial
#ShiftLaw #Copyright #CopyrightInfringement
courthousenews.com/moana-dir…
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The Pokémon Company reaches costly settlement in copyright infringement lawsuit over Chinese mobile game
#ShiftLaw #CopyrightInfringement
automaton-media.com/en/news/…
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1,000 Musicians Drop 'Silent Album' To Protest AI Copyright Stance
#ShiftLaw #AI #Copyright
forbes.com/sites/lesliekatz/…
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