Building the Future of Content Distribution @theclipship_ | side quest: @bedroompop_ | #GoBlue 🇬🇷+🇲🇽
Los Angeles, CA
Joined March 2012
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- Following1.4K
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Like Ricky Bobby said...
If you're not first, you're last.
Similar ideology applies to clipping...
If your brand is not in the feeds, you might as well not exist.
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If your brand is still paying Meta $30 CPM to run ads that look like ads, you're leaving real money on the table.
A clipping campaign can reach the same audience at a fraction of the cost and convert better.
What's actually stopping you from testing it?
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UGC clips drove 6.73× higher conversion rates than non-UGC in Q1 2026.
Meanwhile, clipping campaigns deliver verified views at 3–8x lower CPM than paid social.
The gap between creator-led and brand-led creative keeps widening.
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Most brands still treat clips as leftovers from their hero content.
But clips aren't the byproduct anymore.
They are the product.
The brands winning right now built their entire distribution strategy around that.
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Some of the most interesting music in the world doesn’t sit on the charts, it’s hiding in old crates and random record stores..
Lately I’ve been diving into rare North African & Arabic records thanks to labels like Habibi Funk keeping the history alive. 🧵
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First up: Hamid Al Shaeri — Ayonha
Recorded in 1983, this track quietly helped reshape Arabic pop. Synths, drum machines, & romantic Arabic melodies fused for the first time, decades before the sound caught on region-wide.
Listen here: mindie.beehiiv.com/p/explori…
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Music’s been finding me at the right time lately.
A new single from a friend.
A jazz-soul gem from 1977.
A music video that feels like flipping through your high school yearbook.
Here’s what I’ve been stuck on this week 🧵
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@stevanjpeg – “Pretty”
A feel-good love letter disguised as a summer jam. Childlike excitement in every note. Send it to your crush or throw it on your playlist. Either way it hits.
too.fm/64kmk4q
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🧵 How indie artists can actually get their music heard in 2025
You don’t need a label. You need the right curators.
Here’s a breakdown of how to do it (and how I can help):
👇👇👇
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In music, like in every creative field, progress is built on what came before. One of my favorite parts of discovering new music is digging into the lineage behind it.
In my latest newsletter, I broke down three iconic hip-hop tracks and the often-surprising songs they sampled:
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+ Can I Kick It? (@ATCQ ) → Walk on the Wild Side by @LouReed
+ Bitch, Don’t Kill My Vibe (@kendricklamar) → Tiden Flyver by @boomclapdk
+ The Next Episode (@drdre ) → The Edge by David McCallum
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It's almost impossible for you to not like at least one of the songs if you appreciate music in the slightest bit... Give it a read here: mindie.beehiiv.com/p/oh-barb…
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