Craig Shaw

🇯🇵 🇪🇺 Japan What happens when Japanese “green” steel meets Europe’s carbon and consumer-protection rules? Japan’s major steelmakers are increasingly marketing “GX” or "Green" steel using a mass-balance accounting model, where emissions reductions are allocated through certificates rather than necessarily reflecting how the physical steel was produced. New analysis highlights the potential risks this creates in Europe: ▪️ Carbon Border Adjustment Mechanism (CBAM): certified steel may still face the same carbon liability as conventional blast-furnace steel. ▪️ Scope 3: buyers cannot simply use certificates to report lower product emissions. ▪️ Consumer claims: risks can travel down the value chain when certified steel is used to market cars and other consumer products as low-carbon. For Japanese steelmakers looking to compete in Europe, a green label ultimately needs genuinely green steel behind it. 👉 Swipe to explore the regulatory risks and find the full analysis here: forourclimate.org/research/7… #GreenSteel #CBAM #Scope3 #IndustrialDecarbonization #EU #Japan #SFOC