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Shawn Weger

@smw273

marketing + branding nerd. wellness + cycle addict. bar + lawn game enthusiast.

 New York, NY
Joined January 2010
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Very interesting read. “How Fitness Turned Us All into Gamers” greatist.com/live/gamificati…
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Fairly psyched to check this out: www-forbes-com.cdn.ampprojec…
Yep. This is indeed brilliant. Such an interesting way to drive revenue, but also keep loyal riders happy. nymag.com/intelligencer/amp/…
‘Not for kicks and giggles’: High-end gyms are becoming publishers digiday.com/marketing/high-e…
Currently productively procrastinating by reading this: nytimes.com/2019/03/25/smart…
Hot sauce sommelier. New dream job. “Mustard, honey, hot sauce: Every gourmet food product is getting its own ‘sommeliers’“ washingtonpost.com/news/maga…

Mustard, honey, hot sauce: Every gourmet food product is getting its own ‘sommeliers’

What does it say about the world today that we suddenly need to treat everything like wine?

washingtonpost.com
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"A coalition of giant brands is about to change how we shop forever, with a new zero-waste platform" fastcompany.com/90296956/a-c…
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Love everything about this: npr.org/2018/12/21/679320471…

SoulCycle: Julie Rice & Elizabeth Cutler

Before Elizabeth Cutler and Julie Rice met, they shared a common belief: New York City gyms didn't have the kind of exercise classes they craved, and each of them wanted to change that. A fitness...

npr.org
Favorite ad of the year. "Macaulay Culkin is "Home Alone" again in Google holiday ad" ew.com/movies/2018/12/19/mac…
Super interesting move. "Lululemon expands test loyalty program with $128 annual fee" cnb.cx/2RKAcI5
‘Purpose-built for Instagram’: SoulCycle has a 20-person team building a media business digiday.com/marketing/soulcy… via @digiday
This is brilliant. Two awesome companies, one very cool partnership.
American Express GBT (@amexgbt) profile pictureAmerican Express GBT@amexgbt13 Nov 2018
We are excited to announce that we are combining our #global supplier relationships with @LolaTravel's simplified and personalized corporate technology to help make #businesstravel easier for our customers. Learn more about the partnership: bit.ly/2DmFBQS
Image from American Express GBT (@amexgbt)
My friends are pretty inspiring #cornellmba espn.com/nhl/story/_/id/2526…
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Interesting evolution for this industry: "For the coming comedy “Mid90s,” Spotify aims to replace the soundtrack album with a playlist" wsj.com/articles/the-new-mov…
"Something the Excel guy at work never wants want to hear—“Hey, I hear you’re the Excel guy.” wsj.com/articles/the-first-r…
"Loyalty In Question: What To Learn From Nordstrom, Victoria's Secret Rewards Changes" forbes.com/sites/bryanpearso…
Working out is Wall Street's new steak dinner bloomberg.com/news/articles/… via @luxury
Interesting discussion on repeat purchases vs. loyalty: "Marketing to Digital Natives: How Brand Loyalty Is Changing" knowledge.wharton.upenn.edu/…
Interesting move in loyalty. www-forbes-com.cdn.ampprojec…
🙌🏻 forbes.com/sites/kimberlywhi…
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