Regional Manager, Australia & NZ - Tourism Ireland. Chair, European Travel Commission (ETC) Australia Chapter. Views are my own.
Sydney, New South Wales
Joined August 2009
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Sofia Hansson retweeted
Off-the-beaten-track #Ireland pays a visit Down Under - more press coverage from @LATTEluxurynews @TourismIreland #SecretsofIreland 4 city sales mission to Australia & New Zealand @Media_IrelandOz latteluxurynews.com/2024/12/…
Sofia Hansson retweeted
Thx to 80+ tvl advisors who joined #TeamIreland in #Melbourne for #SecretsofIreland workshop with a focus on showcasing opportunities for visitors to get off the beaten path,visit in the off season & engage with local culture Next stop #Auckland @TourismIreland
Sofia Hansson retweeted
Strengthening partnerships with key tour operators, airlines & media was focus @TourismIreland biz lunch in #Sydney this wk with #TeamIreland Valuable discussions & insights . Always good to connect with @VisitBritain @ATIA_Travel @sofhansson
Sofia Hansson retweeted
🧳 When do long-haul travellers plan to #VisitEurope in early 2024?
According to #ETCresearch, 52% of overseas travellers are considering a European holiday this March or April, compared to 30% in January and February.
Discover more long-haul trends ⏩ bit.ly/3SVEKx8
Sofia Hansson retweeted
Huge congrats to the team at the @homeofguinness - voted world's leading tourist attraction 👏🏆😀 irishexaminer.com/news/arid-…
Sofia Hansson retweeted
Australian and New Zealand travel agents are visiting the island of Ireland this week!💚
The aim of their visit is to familiarise them with our superb tourism offering so that when they return home, they will be better informed and more enthusiastic than ever about #Ireland!
Sofia Hansson retweeted
Tourism Ireland in Sydney capitalises on Women’s World Cup hotelandrestauranttimes.ie/2… via @CyrilMca
Sofia Hansson retweeted
Tourism Ireland is delighted to work with @Channel7 to film two episodes on the island of Ireland for their series 'Better Homes and Gardens' 🇦🇺
The episodes will air in #Australia later this year – reaching around 2.9 million viewers or potential holidaymakers to #Ireland!
Sofia Hansson retweeted
See rare artefacts at Belfast’s reimagined Titanic Experience - great coverage @TitanicBelfast from Australia’s travel trade publication @karryontravel @Media_IrelandOz @sofhansson karryon.com.au/lifestyle/per…
Sofia Hansson retweeted
💡 Latest #ETCResearch shows that personal finances are key worries for Australian 🇦🇺, Brazilian 🇧🇷, American 🇺🇸 & Canadian 🇨🇦 travellers.
With this in mind, getting good value for less budget 💰 becomes essential.
Discover more ➡️ bit.ly/3YNE3WW
Sofia Hansson retweeted
Aussies more motivated than ever to travel; cost no barrier in 2023 as market set for rebound in leisure travel via @karryontravel @TourismIreland @sofhansson karryon.com.au/industry-news…
Sofia Hansson retweeted
What a delight to celebrate the closing day of #worldpride2023 on Sunday with @SydQueerIrish and @IEConsulGenSYD Rosie Keane at #sqithefullirish. 🌈☘️
Sofia Hansson retweeted
👥 Who is the right traveller? And how can European destinations attract one?
Insightful workshop by BehaviorSMART on applying behavioural economics in #tourism.
Key takeaway 👉 change the context to make #sustainable choices effortless, appealing and non-negotiable.
Sofia Hansson retweeted
After three years of virtual events, Tourism Ireland’s first in-person sales mission to Australia and New Zealand is taking place🇦🇺
Nine tourism companies from the island of Ireland are meeting, and doing business with, with hundreds of influential travel professionals!
#TI2023
Sofia Hansson retweeted
Great work from our team in Sydney and strong interest and engagement from 70+ travel advisors in Sydney meeting with #Teamireland partners to rebuild visitation from 🇦🇺 in 2023 @TourismIreland @sofhansson #LoveIreland☘️
Sofia Hansson retweeted
#TeamIreland on Day 3 of 2023 @TourismIreland 🇦🇺 🇳🇿 sales mission in #Sydney following excellent business lunch with 40 key tour operators and travel media - great engagement and interest in #Ireland for 2023 and beyond #LoveIreland ☘️
Sofia Hansson retweeted
Working with our @TourismIreland team in 🇦🇺 this week led by @sofhansson with our 1st Sales mission in 4 yrs to rebuild business. Great to re connect with Product teams at Flight Centre Travel Group HQ in Brisbane y’day & strong interest from tvl advisors in QLD
Sofia Hansson retweeted
New #ETCResearch on long-haul #travel sentiment to Europe:
✈️ 60% of potential travellers in Australia, Brazil, Canada, China & US plan overseas trips in 2023
💰 Finances are the main deterrent to travel
🇨🇳 China is finally ready to travel long-haul
👉 bit.ly/3kX6mU0
Sofia Hansson retweeted
The stunning west of Ireland plays a starring role in new movie Banshees of Inisheerin @Banshees_Movie
From Director Martin McDonagh, starring Colin Farrell & Brendan Gleeson. Set to release in Australia this Boxing Day.
👉bit.ly/3DNavQi
Sofia Hansson retweeted
Do you want to know how Australian 🇦🇺 travellers imagine their next #European trip this autumn?
Discover the most wanted #travel experiences 🖼️ and the preferred destinations in ETC’s latest report.
➡️ bit.ly/3N5PHaX
