The best merch isn’t what people buy. It’s what they remember. 👀 Our latest Run of Show explores why fans wait hours for a bracelet, and what every brand can learn from it. Worth the read if you’re building experiences people won’t forget. solomongroup.com/news/run-of…

The best merch isn’t what people buy. It’s what they remember. 👀 Our latest Run of Show explores why fans wait hours for a bracelet, and what every brand can learn from it. Worth the read if you’re building experiences people won’t forget. solomongroup.com/news/run-of…

Event planning ≠ event production. Our latest article breaks down where planning ends, where production begins, and why the biggest events need both working together from day one. If you’re planning an event, this one’s worth the read. solomongroup.com/news/event-…

250,000+ fans and counting. ⚽️ USA TODAY spotlighted FIFA Fan Festival Atlanta as the World Cup Fan Festival hosting the most fans so far. Proud to help bring it to life alongside WINK. #FIFAFanFestival eu.usatoday.com/story/sports…

Netflix is taking fandom offline with two new Netflix Houses that will blend digital storytelling with real-world, interactive spaces. It's what we infuse into all of our work — a chance to live a story, not just watch it. #Fandom #ImmersiveStorytelling #ExperientialMarketing

Love this roundup from Event Marketer on some of the best activations spotted at San Diego Comic-Con. Adult Swim's "Pirate Purrrty" is the one that stole our hearts. 🐈What's your favorite? ⬇️ hubs.ly/Q03B0WLY0

It's almost time for #CannesLions 2025! Our bags are getting packed — and so are our dance cards. Here are a few of the places where you'll be able to find Gary Solomon, Jr. and Alex Fish next week — reach out if you'd like to chat over coffee (or an evening cocktail).

A multi-sensory #tasting experience, like this one from Don Julio, is an opportunity to strengthen the bond between spirits brands and their customers. If you're in NYC, it's worth checking out: hubs.li/Q03rw4PY0 #ExperientialMarketing #SolomonGroup #ImmersiveExperiences

#LadyGaga is one step closer to EGOT status. We’re proud to have worked with the #FoxSports team to help bring this #SuperBowl performance to life on Bourbon Street. A tribute to New Orleans that was moving and memorable. #SuperBowlLIX #SportsEmmy #LiveEvents #BehindTheScenes

This would be unbelievable...but yeah, the #SuperBowlLIX promotion, game, and Halftime Show were incredible this year. Congrats to everyone who had a hand in making this the biggest Super Bowl yet!

Have you seen our #SuperBowlLIX guide? It's our team's local recs and pro tips, so you know where to find our favorite po' boys, fine dining, killer cocktails, hole-in-the-wall joints, late night spots, and more. Laissez les bons temps rouler, friends! hubs.li/Q034MN5G0

Every event, every experience, every exhibit. Every installation, activation, fabrication, estimation, consultation. We've been behind the scenes of some of the world's most incredible moments and memories. Wait till you see what 2025 has in store.

We encourage all who wish to support the families of those whose lives were taken and those injured or impacted by yesterday's attacks on Bourbon St to donate to @GNOFoundation's New Year’s Day Tragedy Fund: 2014givenow.kimbia.com/nola-…

The morning of Jan 1 has been devastating for #NOLA. We are extremely grateful our team is safe, and for those who have checked on us. For those who asked how to support, we suggest the Greater New Orleans Foundation’s New Year’s Day Tragedy Fund, or other local orgs. (1/2)

Although our city is grieving, we will move forward and come out stronger than before, because that’s what #NewOrleans does. With gratitude and solidarity, Gary Solomon, Jr. and the Solomon Group Team (2/2)

So proud of Gary!