Founder @ Endless Commerce | MP @ Hologram Capital | Mvnifest full-stack product design and 3PL | Founder @gir | Brand advisor | Up all night to get lucky
Joined January 2010
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Samantha Rose retweeted
Anyone else wish you could just talk to your podcast app?
Well, @telenardo and I did. So we built Orbit - the first AI podcast app you can talk to
Ask follow-ups, get summaries, take notes. Hands free
We don't know if it's worth pursuing yet. Please help us find out
The app is in Apple review but if you comment "Orbit" I'll DM you TestFlight access as soon as it's live 👇
Flying to China Wednesday to visit factories. Someone asked if the tariff situation gave me pause. The tariff situation is why I'm going.
6/ The pattern recognition between Endless and Hologram is the whole edge.
If you're a brand operator in the $10-50M range thinking about what comes next — whether that's a raise, a sale, or just getting your ops tight — DMs are open. I've been on every side of this table.
5/ This isn't theoretical for us. I run Endless Commerce — a modern ERP platform for physical product brands. I see the operational wreckage every day. Brands doing $10M+ in revenue with inventory in spreadsheets and manual ASNs to major retailers.
4/ Most PE firms can write the check. Very few have ever packed a carton or debugged an EDI feed. We have. (So. Many. Cartons.)
3/ The playbook: acquire at a discount, install operator-led management, fix the supply chain, let the brand do what it was already doing before someone broke it.
2/ The consumer investing world is obsessed with finding the next brand. We're buying the last brand — the one someone already built, already scaled to national retail, and then broke through overleveraging or bad operations or someone else's portfolio cleanup.
1/ I haven't talked much about Hologram Capital here — time to fix that.
My husband and I started a PE fund that buys established consumer brands at distressed valuations. Real revenue. Real distribution. Broken operations. That's the whole thesis.
Retail is just physics.
You can’t sell what you can’t move.
You can’t move what you can’t fund.
Capital flow is logistics.
Most “sales problems” start in the warehouse, not the marketing deck.
Three containers. Sold inventory. Stuck at port.
Every day costs $1,000 in storage.
Everyone’s “waiting for payment.”
This is commerce: everyone’s holding someone else’s money hostage.
The next wave of automation is invisible.
The best ops automation isn't loud. It doesn't ping Slack every hour.
It just works. Orders flow. Inventory updates. Fulfillment syncs.
You stop firefighting, and start forecasting.
That's what we mean by CommerceOS.
That’s what great design does: it mirrors the product’s soul.
Proud that Endless powers the backend for brands that obsess over the front-end.
Thread: Great UX deserves great ops.
In Common With is going viral for doing what great brands do best — making the invisible feel inevitable.
Toggle the lights and every image dims — a subtle, perfect detail that turns browsing into a feeling.
Inventory is a narrative. Every unit on your shelf is a story about a decision you made three months ago, and every unit on order is just a prediction (or a prayer) for the future.
Build for entropy, not for control.
Commerce is chaos, but the job isn’t to tame it—it’s to design systems that make the chaos productive.
Good operators don’t chase growth, they compound it. By saying no faster, listening longer, and building systems that don’t break when things do work.
Commerce is chaos. Build accordingly.
Endless Commerce automates the workflow, not the relationship.
→ Your orders ship cleaner.
→ Your team spends less time chasing down tracking numbers.
→ Your customers actually get answers, not autoresponders.
Automation should make humans better at being human.