Professor of Marketing @LUBSMarkDiv @LeedsUniBSchool || PhD @Cambridge_Uni || MSc @UniversityLeeds || BEngg MBA India
Leeds
Joined February 2009
- Tweets134
- Following1.4K
- Followers261
- Likes451
Geopolitical unrest = doom and gloom for retail? Not Quite.
Our new @JR_Updates @JRetailing @J_Of_Retailing study paints a brighter picture:
✅ Local brands increase sales
✅ Substantial brand activism beats symbolic brand activism
#unrest #global #war #geopolitical #retail
1
1
35
East Kolkata Wetlands is a fascinating example of biocultural innovation. Covering 125 square kilometres, it’s a fishery, a farmland, a rice paddy, a community hub, a heritage site and home to over 3,000 tribal families. Thanks to my co-authors @jarrodvassallo @JaideepPrabhu
This was such a fun piece to put together. And the concept itself is fundamental and ground breaking. I hope this reaches a wide audience! Thank you @sourindrab @jarrodvassallo @SSIReview @Cambridge_Uni @CambridgeJBS @morewithlesspod @innofrugal
Huts in Pakistan are an example of biocultural innovation, which use traditional knowledge and easily available indigenous material. Learn more about biocultural innovation from tinyurl.com/45wh3wbn @jarrodvassallo @JaideepPrabhu
A great example of a frugal biocultural innovation: theguardian.com/global-devel… @jarrodvassallo @sourindrab
Congratulations @JaideepPrabhu on becoming a Fellow of the British Academy
This Post is from an account that no longer exists. Learn more
Thanks @WithResearchers for recommending our paper on the impact of #risktaking and #empathy on #innovation
Our #recommended paper this week examines #Design #thinking and #PublicSector #innovation #risk taking, cognitive #empathy and emotional empathy on individual #performance, written by @jarrodvassallo @sourindrab Hasanuzzaman Zaman @JaideepPrabhu doi.org/10.1016/j.respol.202…
2
189
In our new article, with @JaideepPrabhu & @jarrodvassallo , we introduce the concept of "Biocultural Innovation".
Link to the full paper is here: onlinelibrary.wiley.com/doi/…
#biocultural #innovation #biodiversity #sustainability #biosphere #ethnosphere #intergenerational #SDGs
2
163
Thanks @anirchowdhury and @a2i_bd for your support in the data collection process ... hopefully the findings of this will increase innovation output of Bangladesh based bureaucrats @LUBSMarkDiv @LeedsUniBSchool @UniversityLeeds
Link to the paper is here: reader.elsevier.com/reader/s…
Fascinating insights from @a2i_bd's work in Bangladesh:civil servants “who fit a particular profile–––higher in risk-taking propensity & cognitive empathy,but lower in emotional empathy––are most likely to turn their ideas into reality.” Grateful to Jaideep,Hasan & other writers!
125
Excited to see our Research Policy paper on public sector innovation @LUBSMarkDiv @LeedsUniBSchool @UniversityLeeds @_hasanzaman @JaideepPrabhu @jarrodvassallo
Paper is on this link: reader.elsevier.com/reader/s…
Delighted to see this paper in print: sciencedirect.com/science/ar…. A labour of love devoted to my father and grandfathers. Special thanks to @anirchowdhury and @Ishtiaque_IH. @sourindrab @jarrodvassallo @BennettInst @CambridgeJudge
110
Our research paper in Research Policy is highlighted in the following forum ... Thanks @JaideepPrabhu @jarrodvassallo @_hasanzaman @LeedsUniBSchool @UniversityLeeds @a2i_bd @anirchowdhury @Ishtiaque_IH
Delighted to see our research discussed here @sourindrab @jarrodvassallo @CambridgeJBS @a2i_bd @anirchowdhury @Ishtiaque_IH
53% of research outputs from @LeedsUniBSchool was considered to be world-class in terms of originality, significance and rigour in the Research Excellence Framework 2021 #REF #REF2021 #REFresults #research @UniversityLeeds
This Post is from an account that no longer exists. Learn more
1
1
REF 2021 positions @UniversityLeeds as one of the UK’s top universities for research and impact power. 90% research has an overall quality rating of “world leading” or “internationally excellent” #REF2021 #REFresults #REF
The results of the Research Excellence Framework (REF) 2021 identified that over 90% of University of Leeds research has an overall quality rating of “world-leading” or “internationally excellent”.
leeds.ac.uk/news/article/507…
#REFResults @REF_2021
ALT Image of the Great Hall with text over the top that says that over 90% of University of Leeds research has an overall quality rating of "world-leading" or "internationally excellent" according to REF 2021.
3
Humbled to receive the 2022 Excellence in Global Marketing Research Award from @AMA_Marketing for my @JofMarketing article co-authored with @JaideepPrabhu and Rajesh Chandy. @LUBSMarkDiv @LeedsUniBSchool @UniversityLeeds @CambridgeJBS @LBS @Cambridge_Uni
Delighted to win the AMA's Global Marketing SIG's 2022 Excellence in Global Marketing Research Award for my paper on how Indian firms go global with @sourindrab and Rajesh Chandy! @ama_marketing @JofMarketing @CambridgeJBS
Wishing everyone a Happy Lunar New Year. May the year of the Tiger help us accomplish all our wishes. #yearofthetiger2022 #lunarnewyear2022
@LUBSMarkDiv @LeedsUniBSchool @UniversityLeeds
Thanks to Marketing Department Advisory Board members for their thoughtful and insightful suggestions @LUBSMarkDiv @LeedsUniBSchool @UniversityLeeds
17 January 2022
Deadline for paper submission at AMA Global Marketing SIG Conference at Crete, Greece
@LUBSMarkDiv @AMA_Marketing @KelHewett
Excellent presentation by @LUBSMarkDiv alumni Kim Moraes at @LeedsUniBSchool @UniversityLeeds. Kim Moraes spoke about @evianwater branding, segmentation and differentiation #Marketing #Branding @Danone
Excellent interaction with Laura Pitharas at @LUBSMarkDiv, @LeedsUniBSchool, @UniversityLeeds . Laura Pitharas focuses on sustainable wool suits for women which are manufactured in England. #sustainability #fashion #marketing #madeinengland laurapitharas.com/
Thanks Gareth Turner, Head of Marketing @weetabix for interacting with @LUBSMarkDiv students from @LeedsUniBSchool @UniversityLeeds. Gareth talked about virality of a @weetabix tweet #socialmedia #marketing #viral
Sourindra Banerjee retweeted
Just back from the AMA Global Marketing SIG Conference 2021, organized by LUBS Marketing Division in Taormina, Sicily !
Thanks to everyone attending the conference! It's been a blast! See you all again next year....who knows where?!
😏 🤫 😉
@AMA_Marketing @amaglobalsig
