Running experiments with AI to create banger ads | Sharing and productizing workflows with @heyoz_ai

The Hive
Joined March 2023
The End of Media Buyers and Creative Strategists? Claude can be your all in one Ad Agent it finds competitors -> brief -> statics -> video ads, all in one chat. Download the Free Agent👇 Most brands need 4 tools for this. One to spy on competitors. One doc for the brief. One designer for statics. One editor for video. And a week of back and forth. So we put it all in one chat. Meet the Ad Creative Agent. It runs on Claude. You click once, it does the job: • Finds your top competitors • Writes the creative brief • Creates the static ads • Creates the video ads Every step lands back in the chat. ✓ Competitors found ✓ Brief created ✓ Statics created ✓ Video ads created Then you hit send. HeyOz turns it into a campaign. Instead of: Spy → Brief → Wait → Revise You get: Click → Check → Send → Launch The full setup is free. • The copy-paste agent for Claude • The competitor scan method • The creative brief template • Static and video ad prompts • The 5-day launch loop Your next campaign is one chat away. PS. it also never asks for "one more round of edits" ahaha.
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Seedance 2.5 vs Kling 4 for a Pringles Ad Made on HeyOz
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I just built a 2-agent Claude duo that grows your Meta Ads. ⠀ Strategy Wizard + Creative Wizard -> same spend, more winners. Get both agents FREE👇 ⠀ Most Meta accounts don't have a budget problem. ⠀ They have a creative problem. ⠀ Same 6 ads running for weeks. Tired hooks. Rising CPA. ROAS stuck under 2x. ⠀ So I split the media buyer job into 2 Claude agents. ⠀ 🧙‍♂️ Agent 1: The Strategy Wizard ↳ Reads your Ads Manager export ↳ Finds the hooks that convert ↳ Writes the creative briefs ↳ Tells you what to kill or scale ⠀ 🧙‍♀️ Agent 2: The Creative Wizard ↳ Turns every brief into variants ↳ AI statics + AI video ads ↳ 50+ new creatives a month ↳ Made with HeyOz ⠀ Then they loop every week. Agent 1 reads the results. Agent 2 builds the next batch. ⠀ Same spend. More shots on goal. Better numbers. ⠀ Inside the free pack: • Both agent prompts • 15-min setup in Claude • Ads Manager diagnosis table • 30 hook formulas • Creative brief template • 54-variant test matrix • The weekly optimisation loop ⠀ You don't need a bigger budget. You need more good ads. ⠀ PS. Agent 1 is brutally honest about your ads. Don't take it personally ahaha.
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Ahad Shams | AI Ads Guy retweeted
If your company refers to engineers as the IT department, you have nothing to worry about. You were already breached last week.
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Hiring more media buyers is the wrong fix for your ads. Use this Claude skill pack instead. 40 skills. 8 stages. Research to scale. Download the Free Pack👇 40 Claude skills, mapped across the 8 stages of paid traffic: 1. Research Customer Avatar, Competitor Ad Scan, Review Mining, Offer Audit, Angle Finder. 2. Strategy Campaign Structure, Budget Planner, Funnel Map, KPI Targets, Testing Roadmap. 3. Creative Hook Writer, Ad Copywriter, UGC Script, Static Ad Brief, Video Ad Brief. 4. Meta Ads Meta Campaign Setup, Audience Builder, Advantage+ Setup, Retargeting Plan, Catalog Ads. 5. Google Ads Search Campaign, Keyword Research, Negative Keywords, Performance Max, YouTube Ads. 6. TikTok Ads TikTok Campaign Setup, Spark Ads, TikTok Hook Bank, Creator Brief, TikTok Shop Ads. 7. Tracking Pixel and CAPI Check, UTM Builder, Conversion Audit, Attribution, Landing Page Audit. 8. Scale Creative Fatigue Check, Scaling Rules, Weekly Report, ROAS Diagnosis, Account Audit. Each one is a folder Claude opens on its own when you need it. Install once. Ask in plain English. Get the work back in minutes. Then HeyOz turns the briefs into the actual ads. Your next media buyer might just be a folder. PS. yes, there's a skill that tells you when your favourite ad is dead. it's the one nobody wants to run ahaha.
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We just open-sourced 100 animations. Any brand. One prompt. All FREE. Backgrounds, text, offers, reviews, end cards -> Claude rebrands all 100 for you. Download the Free Pack👇 The footage is rarely the problem. It's the seconds around it. A hook that just sits there. A price nobody notices. An end card nobody reads. So the thumb keeps scrolling. It's not a footage problem. It's a motion problem. So we built a pack for it: • Backgrounds: gradients and orbits • Text: words that slam and decode • Offers: prices, timers, buy buttons • Proof: reviews, live orders, ratings • Endings: QR codes and CTAs that land Every animation is one HTML file. Tell Claude your colours and font. It reskins all 100 for you. HeyOz makes the content. The pack makes it move. Instead of: Brief → Wait → Revise → Pay You get: Pick → Reskin → Render → Launch Free. Open source. Yours to edit. Better footage won't stop the scroll. Better motion will. PS. yes, there's a confetti one. no, we're not sorry ahaha.
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Ahad Shams | AI Ads Guy retweeted
Here's the full video, made on HeyOz
Claude + Instagram = 67000+ Views in 24 HOURS And they're still going up Yesterday, my always on agent noticed the Tesla Roadster trend picking up It was natural... A flying f**cking car then my agent got to work I wasn't first to the trend but i was very early My agent was already analysing all the clips, memes, news going viral about the tesla roadster. Then it got to work -multiple concepts -multiple angles -briefs for all i chose the top 10 it used HeyOz to generate the clips and we scheduled across social media And in less than 24 hours, our video was getting insane traction, and it still is I have prepared the full guide on how to set up the agent so it can run without you Comment "viral" for the full guide
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Claude + Instagram = 67000+ Views in 24 HOURS And they're still going up Yesterday, my always on agent noticed the Tesla Roadster trend picking up It was natural... A flying f**cking car then my agent got to work I wasn't first to the trend but i was very early My agent was already analysing all the clips, memes, news going viral about the tesla roadster. Then it got to work -multiple concepts -multiple angles -briefs for all i chose the top 10 it used HeyOz to generate the clips and we scheduled across social media And in less than 24 hours, our video was getting insane traction, and it still is I have prepared the full guide on how to set up the agent so it can run without you Comment "viral" for the full guide
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Holy sh*t. I just built an AI agent that runs your ENTIRE marketing. Meet Wiz -> connect your ad accounts, analytics + CRM and it works 24/7. Download the Free Agent👇 Most brands live in 8 tabs. Ads Manager. Google Ads. GA4. Shopify. HubSpot. A reporting sheet. The inbox. And nobody has time to check them all. So waste slips through. Tired ads keep spending. Winners never get scaled. Tracking breaks for weeks. It's not a talent problem. It's a bandwidth problem. So we built Wiz. It runs on Claude. Connect your tools, then: • Ask anything in plain English • It finds wasted spend • It kills tired ads • It scales your winners • It fixes broken tracking • It reports every morning at 7 And the best part? It changes nothing without you. Wiz proposes. You tap Allow. Then it briefs new ads and HeyOz makes them for you. Instead of: Check → Guess → Panic → Hire You get: Ask → Approve → Scale → Sleep The full agent is in one free guide. • The copy-paste Wiz brain • How to connect 12 tools • The 8 jobs it runs daily • The 24/7 schedule • 30 prompts + a 7-day plan No freelancers. No agencies. Just Wiz. PS. he also does a little dance when your ROAS goes up. we didn't teach him that ahaha.
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Holy sh*t. I just built the ULTIMATE Winner Ad Brain. Hooks, copy, reviews, scripts + offers -> video, AI video & static ads that win. Download the Free Brain👇 Most brands don't have an ad problem. They have a memory problem. Every new ad starts from zero. A blank doc. A random hook. A trend someone saw last night. Then they launch 10 and pray. Meanwhile every winning ad is built from the same 5 decisions. The hook. The angle. The format. The proof. The offer. Nobody writes them down. So we built a brain that does. It runs on Claude. Everything that wins, in one place: • 50 hook formulas • 25 winning angles • 20 video + AI video formats • 15 static layouts • 10 offer frameworks Then it builds the ads for you: ↳ UGC that feels real ↳ AI scenes you could never shoot ↳ Statics that sell in one look Paste your website URL. It learns your brand in seconds. Instead of: Blank doc → Guess → Launch → Pray You get: Brain → Brief → Build → Scale The full brain is in one free guide. • Every hook, angle and format • Shot lists for 20 video ads • 15 static layouts, explained • 12 copy-paste Claude prompts • The 45-min weekly winner loop You don't need more ad ideas. You need a better brain. PS. finally a brain that remembers what works, unlike mine before coffee ahaha.
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Opus 5.5 vs Gemini Argon for a Pringles ad Made on HeyOz via Seedance 2.5
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After benchmarking 100+ D2C brands and 22M+ live Meta ads, I just built the ULTIMATE AI Ad Audit Agent Audits your ads -> tells you what to fix -> creates the winning video + static ads. Download the Free Agent👇 Most ad accounts don't die. They slowly bleed. One winner carrying everything. Ads fatigued for weeks. The same 2 formats on repeat. No new hooks in a month. And nobody notices until CPA doubles. It's not a budget problem. It's a diagnosis problem. Ads Manager shows you numbers. It never tells you what to do. So we built an agent that does. It runs on Claude. 4 steps, every Monday: • Audits your account out of 100 • Benchmarks you vs 100+ D2C brands • Writes your Kill / Scale / Test plan • Sends the new ads to HeyOz Benchmarked on brands you study: ↳ AG1, SKIMS, Nike, rhode ↳ Gymshark, Oura, Huel, Ridge ↳ Dr. Squatch, HexClad, Our Place ↳ + 88 more Instead of: Spend → Guess → Panic → Cut budget You get: Audit → Fix → Build → Scale The full agent is in one free guide. • The copy-paste agent for Claude • The 40-point audit + thresholds • The Benchmark 100 database • 12 formats to test next • 8 prompts + the 30-min Monday loop Your ads don't need more budget. They need a check-up. PS. this is the only doctor that'll tell you to kill your favourite ad and mean it ahaha.
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R.I.P. UGC creators. This system made 50 UGC Creators, 50 Hooks, 50 angles and 50 formats in seconds. And I'm giving the system for free 👇 The AI UGC Creator Kit. Made with HeyOz × Claude. 50 creators. 50 hooks. 50 angles. 50 formats. Built for nutrition, peptides, fitness, wellness, supplements and skincare brands. Here's what's inside: 1. The Creator Library 50 AI creators across 6 niches. Each one has a face, a voice, 3 hooks, a 15 second script and the exact prompt to recreate them. 2. 50 hooks that pass Meta review Scroll stoppers with zero medical claims. Swap the product, keep the rhythm. 3. 50 angles that keep working Skeptic turned believer. Over 40. Dupe alert. Same product, completely different ad. 4. 50 formats, and what to film Car selfie rant. GRWM. Bathroom shelf tour. Fake FaceTime. Length included for each. 5. 5 ready-to-run recipes Creator, hook, angle and format already matched. Just make it. 6. The Claude prompt pack Load the kit into Claude and it writes your next 10 creator ads in your brand voice. 7. The 7 day launch plan Day 1, pick 5 creators. Day 7, kill the losers and scale the winner. A real UGC video: $150 to $500 and 2 weeks of waiting. These: minutes in HeyOz. As many hook versions as you want. 50 × 50 × 50 = 125,000 possible ads. Your competitors are still waiting on draft one. Free below 👇 Just comment "UGC"
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R.I.P. CREATIVE STRATEGISTS, COPYWRITERS & MEDIA BUYERS. Meet the Wiz Squad. 4 AI agents on Claude that scout, listen, write and test your ads every single week, and I'm giving them away for free 👇 Most brands don't lose on Meta because of budget. They lose because nobody has time to do 4 jobs every week: → Find what's winning → Hear what customers actually say → Write new ads → Kill the losers So I built an agent for each one. 1. Wiz, the scout Scrolls the Ads Library and your rivals on Meta, TikTok and Instagram. Saves what's winning, and why. 2. Echo, the listener Mines reviews, comments, Reddit, YouTube and TikTok. Pulls your customers' exact words. "Finally, no more bloating." 214 quotes like that. 3. Quill, the writer Turns those words into hooks, scripts and briefs. 30 hooks and 6 UGC scripts, sent straight to HeyOz. 4. Tally, the analyst Reads your ad results every day across Meta, Google and TikTok. Kills 4, scales 2, tests 3 new. Then briefs the squad. HeyOz turns every brief into video and static ads. Then the loop starts again. Every single week. The part that stays yours: the offer, the taste and the final call. No briefs stuck in Slack. No copywriter guessing what customers want. No losing ad burning budget for 2 weeks. Your best ad is already written in your customers' words. Echo just goes and finds them. Setup takes 15 minutes. Giving away the whole squad for free below 👇
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These AI characters are going absolutely viral on completely fresh accounts. This is how you make one. 16 posts. 18K followers. Every video between 20K and 70K views. No budget, no following to start with. Just characters who look like nothing else on your feed. Why they’re going viral → Instant recognition. Same wig, same suit, same silhouette every time. You know it’s them in a quarter of a second. → Absurd, played completely straight. Counting cash in a hotel bathroom. Taking a business call on a treadmill. Nobody winks at the camera. → Recurring characters. People don’t follow an account. They follow them. Every video is another episode. → “Is this real?” Half the comments are people arguing about it. That’s engagement you didn’t have to ask for. → Cheap to make daily. One character sheet, endless scenarios. How to make them Design the character: one silhouette, one outfit, one absurd trait. Write it down word for word. Generate a reference sheet — front, side, three-quarter, full body. Write 30 scenarios: ordinary places, played dead serious, with one thing wrong. Generate each video from the reference sheet, so the character never drifts. How to set up the account → Handle and name in character, never yours → Profile pic: the character’s face, tight crop → Bio: one line of lore, nothing else → Turn on the AI label — both platforms want it, and hiding it is how fresh accounts get throttled → Post 1–2 a day for 14 days before you judge anything How to get your first viral video → The character’s on screen in frame one. No intro. → Under 10 seconds. Built to loop. → Put them somewhere they don’t belong. → One caption line that starts an argument. → Reply to the top comments with new videos. That’s your next three posts, written for you. I put the whole system in a guide — character sheet prompts, 30 scenario templates, the exact generation workflow, and the posting plan for the first 14 days. Comment “viral” and I’ll send it.
These AI characters are going viral. You can make your own on HeyOz and have them appear anywhere, doing anything you want. What are you waiting for? Video made on HeyOz
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SKIMS, NIKE & AG1 SPENT MILLIONS TESTING THEIR META ADS. I pulled their 314 best ads into one swipe file, plus the Claude prompts to turn them into yours. Giving it away for free 👇 Meta doesn't show anyone's spend or ROAS. But it does show 3 signals that only appear when an ad is making money: → How many people it reached → How long it's been running → How many times the brand duplicated it Nobody keeps paying for a loser. So I ranked every ad by those 3 signals. 148 ran 30+ days. 42 got cloned 5+ times. One Nike ad has been live for 549 days. Here's what's inside: 1. The Ad Library All 314 ads from SKIMS, Nike, rhode, AG1 and Bloom. Filter by angle, sort by days running. 2. The breakdown Every ad tagged with its hook, angle and format. Plus why it works and how to steal it. 3. The 5 playbooks One per brand. What they repeat, and 3 moves to steal from each. 4. The Claude prompt pack 6 prompts that break down any winner, find the patterns and write your next 10 ads. 5. The HeyOz briefs Claude turns those concepts into prompts you paste straight into HeyOz. Statics and videos in your brand. No shoot, no editor. 6. The 7-day plan From picking 10 ads on Day 1 to your first test live on Day 6. 7. The part that stays yours Your product, your proof, your offer. Steal the structure, never the ad. They paid for the testing. You get the results. Giving away the full swipe file for free below 👇
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EVERYONE knows the zackdfilms format. Brands are starting to steal his format. You should too. You've seen them. "What happens if you swallow gum? 🤔" A 3D guy, a cutaway of his stomach, a deadpan voice, and somehow you've watched it three times. That's the Zack D. Films format. And it's quietly becoming one of the best ad formats in DTC. Here's why. Every product has a mechanism nobody can see. What the serum does under your skin. Where the supplement goes after you swallow it. What the filter actually catches. Normal ads tell you the mechanism. Nobody believes them. This format shows it. The camera goes inside. And people watch it because they're curious, not because they're being sold to. The structure is always the same: → A question you can't scroll past → "You" in a scenario → The camera goes inside → It gets worse (or weirder) → The product is the explanation → A twist that makes you loop it Even Prime ran one. A Zack D. short about milk ended on a Prime Shake plug — and it played like content, not an ad. I built a guide for getting Claude to script these for any product: → 30 hook templates in the "what happens if" style → How to find the hidden mechanism in your product → The 6-beat script structure → Shot-by-shot 3D prompts — cutaways, cross-sections, the x-ray look → What you can't claim (this format makes it very easy to get flagged) Comment "explained" and I'll send it.
🤖 Made with AI
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R.I.P. AD SPY TOOLS & CREATIVE STRATEGISTS. Meet Wiz. A free AI agent on Claude that scouts your competitors' winning ads and makes new ones for you in HeyOz 👇 I pointed it at 3 brands: rhode, AG1 and Bloom. It came back with rhode's top ad, AG1's UGC winner and Bloom's promo angle. Then it turned all 3 into brand new ads. Here's what Wiz does: 1.⁠ ⁠The scout Scrolls the Meta Ads Library for every rival ad live in the last 30 days. Saves only the ones that are actually winning. 2.⁠ ⁠The breakdown Pulls apart why each winner works. The hook, the format, the offer. 3.⁠ ⁠The audit Runs through your own ads too. Every ad gets a verdict: scale, keep or kill. 4.⁠ ⁠The briefs Turns the winning patterns into hooks, copy and creative briefs. Ready to shoot. 5.⁠ ⁠The render HeyOz turns the briefs into static and video ads. UGC selfies, product films, statics. No shoot. No editor. 6.⁠ ⁠The loop It runs again every Monday. New rivals, new winners, new ads. 7.⁠ ⁠The part that stays yours Which angle gets the budget. Wiz brings the ads. You make the call. No more scrolling the Ads Library for hours. No more screenshots dying in a Notion folder. No more briefs that take a week. Your competitors already paid to find their winners. Wiz just reads the receipts. Giving away Wiz for free below 👇
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This ad doesn't show the product for 90 seconds. That's exactly why it sells. These Drama ads are PRINTING. Here's the whole thing. 0:00 — A conference room. Every eye on her. The senior partner puts down his pen: "Where did this come from?" Three weeks earlier. 0:08 — 11:42pm. She's buried behind a tower of folders. Two partners walk past. "She looks exhausted. Not partner material." She heard. 0:30 — It gets worse. He hands her pitch to the new guy. Her sister asks when she last slept. "I don't have time to look human." 1:30 — 2am. She finds a small amber bottle in her bag. Resets her alarm. Decides to fight. 2:00 — Pitch day. A colleague: "You look different." "New routine." The new guy freezes on a question. She answers it. Then the next one. The partner puts down his pen. "Where did this come from?" "It was always here. You weren't looking." 2:50 — Someone drops an envelope on her desk. "Read it before he does." Her face falls. Cut. Part 2 on our page. That's a skincare ad. The product gets four seconds of screen time and one line. Nobody says an ingredient. And people watch three minutes and go looking for episode 2. Every drama ad that works follows the same six beats. Claude can write all of them — logline, beat sheet, script, shot list — from four prompts. I wrote the guide, including this exact episode. Comment "episode" and I'll send it.
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Drama ads are PRINTING right now. And almost nobody in DTC is making them properly. People don't open Instagram to watch ads. They open it to watch something. Characters. Tension. A relationship about to crack. A payoff they have to stay for. So the brands scaling hardest right now stopped interrupting the show. They made the ad the show. A 2–7 minute vertical drama. A real story — a bad boss, a rival, a secret, a comeback. And somewhere in the middle, the product quietly becomes the turning point. It sounds backwards. Longer ad, less product, more story. But entertainment is the currency you pay for attention. Give someone a story worth watching and they'll happily sit through the product, because you earned it first. The account tells you fast when it's working: Cheap CPMs. Watch time that doesn't fall off a cliff at second 3. Comments asking for part 2. And room to scale that a 15-second UGC ad never had. The problem is nobody on a growth team knows how to write a show. So I built a guide for getting Claude to do it: → The 6-beat structure every one of these follows → How to make the product the plot twist, not the commercial break → Character and conflict templates by category — skincare, supplements, fashion, apps → The cliffhanger formula that makes people hunt for episode 2 → Shot-by-shot scripts ready to film or generate Stop interrupting the show. Make the ad the show. Comment "drama" and I'll send it.
Women wanna watch shows. They wanna follow characters, drama, relationships, tension, payoff. They don’t wanna get 8 seconds into their scroll and suddenly feel like they’ve been ambushed by an ad. So give them the show. Build the entertainment first, then slowly work the product into it. That’s the part I think a lot of brands are missing. Entertainment value is basically the currency you use to earn product attention. If the story is good enough, people will happily sit through the product education because you already gave them something worth watching. And when you get that balance right, the ad account usually tells you pretty quickly. Cheap CPMs. Strong CPAs. Way more scale. Stop interrupting the show. Make the ad the show.
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