Tom Stephens (@storebrands) profile picture

A global expert in Private Label strategy. Tom brings a world-wide perspective to the ever changing strategies required to stay competitive.

Toronto, Canada
Joined May 2009
Photo by Tom Stephens (@storebrands)Photo by Tom Stephens (@storebrands)Photo by Tom Stephens (@storebrands)Photo by Tom Stephens (@storebrands)
How Loblaw responded to COVID-driven online demand | Canadian Grocer canadiangrocer.com/top-stori…
In case of doubt. This is in reference to Don Cherry and his sidekick. 😩
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Story about an interesting Twitter brand account - the-message.ca/2019/08/22/st…
Amazon could grow beyond Whole Foods in new grocery push sbne.ws/r/CBtC
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Grocers double down on private-label products sbne.ws/r/CBmP
do you have a slam dunk planned for this week?
Heading to St.Joe's for next week PLMA Exec Education. Teaching a course on Store Brand Strategy. hope to see you there
Please listen to my brand new podcast series in conjunction with Larry Aylward from Store Brands and download my white paper in conjunction with S4RB. storebrands.com/how-build-an…
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Will Kroger’s private brand commercials grow brand loyalty? blog.s4rb.com/will-krogers-p…
Private brands: Learning digital transformation from Usain Bolt blog.s4rb.com/private-brands…