StrategyStew (@strategystew) profile picture

Owner of strat.mktg firm specializing in B2B marketing, marketing strategist, brand developer, author, contributor to smallbiztrends blog,

Cleveland, OH
Joined October 2007
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A5) The Conjuring. It’s a good gateway horror movie because it has atmosphere, a creepy house, supernatural scares, and just enough jump scares to keep you tense. #BizapaloozaChat
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A4) Characters making absurd decisions. If you hear a horrifying noise in the basement and decide to investigate alone in socks, I’m no longer scared. I’m annoyed. #BizapaloozaChat
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A3) Found footage can still get me when it feels real enough. The rougher it looks, the more my brain starts whispering, “what if this actually happened?” #BizapaloozaChat
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A2) The Blair Witch Project. I understand why it was groundbreaking, but for me it was mostly people arguing in the woods while holding a shaky camera. #BizapaloozaChat
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A1) The Blair Witch Project. It got me because you never really SEE the thing. You’re stuck in the woods, getting more lost, hearing noises, and your imagination does the rest. #BizapaloozaChat
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A5) I try to separate “this is uncomfortable” from “this crosses a line.” Not every hard business decision is a values problem. Sometimes it’s just a hard decision. #BizapaloozaChat
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A4) Use stories. A real example of how you handled a mistake, solved a weird customer problem, or said no to something says more than a list of values. #BizapaloozaChat
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A3) I’ve learned that the wrong client rarely stays one small problem. It becomes extra calls, exceptions, stress, scope creep, and time you can’t get back. #BizapaloozaChat
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A2) Contractors and partners. If I say I value reliability but keep hiring the cheapest person and accepting missed deadlines, I’m creating my own problem. #BizapaloozaChat
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A1) I think values get clearer when you ask, “What do I refuse to become just to grow?” That’s where the line starts to appear. #BizapaloozaChat
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A5) Retire mandatory Secret Santa. If we need an algorithm, spending limit, questionnaire, reminder system, and three swaps to make this fun, maybe we're forcing it. #BizapaloozaChat
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A4) Most holiday movie problems could be solved with one text message, shared calendar, or functioning GPS app. I still watch them, but the inefficiency hurts. #BizapaloozaChat
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A3) Smart lights are superior. One app, infinite colors, automated schedules, no crawling behind the tree searching for the mysterious unplugged strand. Technology wins Christmas. #BizapaloozaChat
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A2) Candy canes. Great branding. Excellent seasonal UX. Terrible actual eating experience unless you're looking for a sticky peppermint commitment lasting 45 minutes. #BizapaloozaChat
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A1) Holiday cards. I like getting them, but printing, addressing, stamping, mailing, and tracking 75 cards feels like something technology should have solved by now. #BizapaloozaChat
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A5) Separate feelings from metrics. Write down what you FEEL is true, then look at revenue, conversions, retention, feedback and results. Run the business on evidence. #BizapaloozaChat
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A4) Healthy doubt produces a next step: test, learn, improve. Imposter syndrome produces loops: research, worry, redesign, repeat. If nothing ships, you’re probably stuck in the loop. #BizapaloozaChat
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A3) Selling. You start explaining every feature, defending the price and talking past the close because you’re trying to prove you deserve to be there instead of solving the client’s problem. #BizapaloozaChat
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A2) It delays decisions. You postpone launching, selling, hiring or raising prices while someone less qualified moves faster and captures the opportunity. Speed has economic value. #BizapaloozaChat
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A1) Constantly wondering whether you know enough to charge, launch or lead—even when your clients are already getting results. The evidence says yes. Your brain keeps requesting more data. #BizapaloozaChat
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