Consistently not hitting
When I asked Atkins why the offence has gotten worse under this new structure with Don Mattingly, he pointed again to “consistency”…
“Because of the smaller signs, the compete, the fight, no rollover. That’s been consistent with our team, consistent with our staff.” #BlueJays
Saw these and legit thought they were @CanadiensMTL parody
The #Giants have unveiled a "Century Red" uniform, which the team will wear at least two times this season.
Dan Stratton retweeted
We are shocked and angered.
Our statement on comments by Ministers Johns. #novascotia #IPV #GBV #domesticviolence #domesticviolenceisanepidemic
From immense struggles to the top of the golf world, @Maxhoma's story has inspired a generation of dreamers.
🔥🔥🔥🔥🔥🔥
GOAL 🇨🇦🇨🇦
JACOB SHAFFELBURG, THE PRIDE OF NOVA SCOTIA, MAKES IT 2-0 FOR THE #CANMNT AND WE ARE (pretty much) GOING TO THE 2024 COPA AMERICA 😎
This is amazing
"Feathered Cut?"… "Knuckleball?"…
Just two of the ELEVEN shots @TommyFleetwood1 has on command with TP5x pix.
Watch the full video of him talking through each shot: tmgolf.co/XTommyFlight
🔥🔥🔥🔥🔥
In the second half tonight, the @49ers' Brock Purdy:
- threw for 150+ yards
- rushed for 45+ yards
- completed 80% of his passes
- averaged 10.0+ yards per rush
- had 0 turnovers
No other NFL QB in the last 30 years has done all of that in a single half (reg or post).
This will be on repeat today
With the season on the line and down 4…
Brock Purdy leads the #49ers down the field on a 12-play 69-yard game winning drive to send the squad back to the NFCCG
Dan Stratton retweeted
Tim Houston and the PCs seem to believe they are doing a good job on housing (by cherry picking one month of data). Meanwhile, this is the reality we are living in.
Dan Stratton retweeted
Nova Scotia Health’s mobile primary care clinic will be in Cobequid (Cobequid Community Health Centre, 40 Freer Lane) this weekend, Saturday, December 9 and Sunday, December 10, from 9 a.m. - 4 p.m. For details, visit: nshealth.ca/mobileprimarycar…
Sources: Shohei Ohtani is en route to Toronto today.
A representative of his agency, CAA, would not comment when asked about Ohtani’s travel plans.
At this hour, Ohtani does not have a signed agreement with any @MLB team.
@MLBNetwork
Readers added context they thought people might want to know
The Bleacher Report sports website: Free agent Shohei Ohtani reportedly is not in Toronto and is not traveling to the city despite a report stating otherwise.
bleacherreport.com/articles/10100…
Terrible look for the NFL
Remember when Tyreek Hill took a camera guys phone to take a video after a TD earlier this season?
Well the NFL suspended the camera man (@kfitzsports) for the rest of the season because of it.
NO
FUN
LEAGUE
Incredible stuff from @JoePompliano as always
Amazon is paying $100 million to broadcast the NFL's first-ever Black Friday game.
But it's really a chess move to steal market share from brick-and-mortar stores and generate online sales.
Let me explain 👇
Thanksgiving Day football has always been huge.
Last year's games averaged 33.5 million viewers, including 42 million viewers for the Cowboys vs. Giants — the most-watched regular season game of all time.
2022 Average Viewership
• NBA Christmas Day: 4.27 million
• NFL Thanksgiving Day: 33.5 million
But the NFL has never done a Black Friday game because 1) it's a holiday known for people leaving the house to go shopping and 2) the Sports Broadcasting Act of 1961 prohibits NFL games on Fridays after 6 pm ET and all day on Saturdays during the fall.
This rule was implemented by Congress to protect high school and college football from seeing a decline in attendance and viewership because of the NFL.
But Amazon offered the NFL $100 million for the game, so they decided to put it at 3 pm ET to skirt the rule.
And it's an even better deal for Amazon.
Amazon is allowing anyone to watch — Amazon's first TNF broadcast generated more Prime sign-ups than any other 3-hour window in company history — and Amazon is also reportedly charging 2x more than their TNF broadcast for 30-second ad placements.
Cost Of A 30-Second Commercial
• Thursday Night Football: $440,000
• Black Friday: $880,000
But more importantly, Amazon will leverage its new ad strategy called "audience-based creative."
This will enable brands to target different audience segments with different ads in the same time slot.
For example, according to Ad Age, Bose will show three different ads using Amazon's ad technology.
The first ad features Joe Burrow and will be delivered to non-Prime members, while the other two Bose ads will feature different products and be shown only to Prime members based on their Amazon Prime search history.
And here's the best part...
These targeted ads will also be shoppable, meaning viewers can watch the commercial, place the product in their cart with the click of a button, and checkout without ever leaving the broadcast.
That makes Amazon's broadcast far more valuable than a typical commercial — brands will be able to retarget these customers after the game — and it also gives us a view into how brand advertising could look in the future.
Companies like Amazon and Apple are only going to spend more money on live sports rights, and their ad targeting could change how brands market forever.
Now that's pretty damn cool.
** If you enjoyed this breakdown, follow me @JoePompliano for more sports business content **
