ecom creatives agency https://teapaw.org/t.co/xloZ1U9sTK
Joined February 2021
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🚨 [OPPORTUNITY] I'm opening up the second cohort of my Creative Strategy Bootcamp
A handful of the places have already been taken from waiting list applicants
Nothing on the market even comes close to whats being taught in my program I can tell you that after paying for every skool, whop, course, and community there is
They don't have the sauce we have
Several of the first group of students have already secured Creative Strategy roles at 8 & 9 figure brands through our network
We will begin first week of May so this week is your chance to secure your spot
As of writing this we only have 7 spots remaining
Here's what you can expect:
3x weekly calls with myself where I will be teaching you directly how to
- Write winning ads
- Identify winning ad formats and structures
- Extract insights that lead to winning messaging and angles
- Source and qualify creators and editors
- Analyse ads like a winner so you're constantly getting better
On top of that you'll get access to an entire library of lessons, templates, and resources that I use to train my team of killers to be able to routinely write ads that spend multi 6-figures for brands.
If you missed out on the first group, and if you want to learn how to make better ads comment 'BOOTCAMP' below and I'll send you more info
In life you have brains and you have hands
99% of people are hands
Very few people are both brains and hands
The brains control the hands
Don't just be hands
Oh shit bro just seen the 57th guy today who shared the same mid ass workflow for animated ads
I better claim it because he said he’s gonna delete it in 24h
!!!
When your BFCM offer is live turn back on all your ‘fatigued’ winning ads from earlier this year
Increased buying intent + improved offer will give your fatigued winners a new lease of life
Everyone’s raving about song ads, short films, animations, yappers etc etc
The reason they work is not because of the concept or style of video
The reason they work is because they tell good stories and weave problems and products into them in an engaging way
It’s very simple
So if you’re trying to think of how to build a story for your offer
Think of the person that needs to have your desired outcome as a non negotiable
If you sell a sleep offer, perhaps it’s a commercial pilot, jet lag, timezones, odd hours but STILL getting good sleep? Worth listening to
If it’s a skin offer, perhaps it’s a runway model, she NEEDS good skin, she must have a secret that she can share, worth listening to
Start looking for characters and build the ads around the character
Their story must resonate
It must create desire to continue watching
And it must have some degree of authority over the viewers situation
Sufian retweeted
🚨DealFuel is now live on the iOS and Android App Stores 🚨
This one feels pretty surreal because DealFuel started as an idea in a notebook, then became a platform I hacked together myself, then eventually a proper web app.
It worked too.
We reached thousands of members, built a huge private network and took this space by storm.
But there was always one obvious gap.
Reps had to remember to log in.
We used Telegram to push opportunities and communicate quickly, which worked surprisingly well, but it was still a workaround.
That gap is now gone.
Your phone pings the second you’re shortlisted for a role.
You can read the brief, accept or pass in one tap, and track every opportunity you’re in without jumping between platforms or waiting for someone to chase you.
The whole thing is built around one focus of getting elite sales reps in front of the right opportunity faster than anyone else.
That has always been my vision.
Now it sits in your pocket.
DealFuel is live on iOS and Android.
The takeover continues 👑👑👑
Why does Shopify not show your post purchase upsells to customers outside of your main market?
@aftersell @Shopify
Sufian retweeted
Proof that you can scale while making just 5 high intend ad concepts per week
Before working together this brand had never cracked a £20k/day let alone a million pound month
Their goal coming into this January was £800k
We blitzed that setting the record at £1.3M
How?
High quality + Hight intent
You don’t need 100 ads a week to scale
If anything I can guarantee you all you’re doing is creating chaos
Because neither you or your team are equipped to deal with the feedback and learnings of that number of ads on a weekly basis and then tweak your inputs accordingly
In other words
You’re disrespecting the feedback loop
And you think more agencies
More creators
More creative
Is the solution
But this case study
And numerous others disprove that theory
Spend more time on each ad
Be more intentional
And actually learn from your tests
And you’ll have a lot more peace
And a lot more money
Sufian retweeted
If you've ever watched a movie and the first scene starts in the middle of an action sequence, or a bank robbery, or some other scene that leaves you with zero context
That's called a 'Cold Open'
It drops the viewer into the story immediately.
Here's how to leverage that same technique to create highly engaging ads for sophisticated audiences.
When you use the cold open, they are compelled to pay attention because what you describe immediately resonates with them as their lived experience
If you pair it with authentic VOC language, and deep understanding of your avatar you don't need to leverage the types of hooks that a fatigued high sophistication market has seen 1000x before and knows exactly when to tune out.
Example:
Let's say I'm writing ads for a neck pain offer, I decide I'm going to make a yapper ad that opens something like this:
"it got to the point where i was dreading going to sleep every night, because i knew exactly how the night was going to play out, 45 minutes adjusting my pillow trying to find a position where i can't feel the pain, finally fall asleep, only to wake up at 3:40am with what felt like static radiating through my entire arm, and my shoulder crushed up against my neck."
Without using any of the classic identification hooks, we have intercepted the audience, and planted them in the scene that they more than likely experience every night like the protagonist in our ad
Highly effective.
