@superloaf_bread

SUPERLOAF: the healthiest loaf ever made. Available in M&S and online with Ocado. #SUPERLOAFYourLife

 UK
linktr.ee/superloaf
Joined January 2014
  • Tweets2.5K
  • Following1.2K
  • Followers1.9K
1.5KMedia
‘Hailed as the best thing since veg, this 16 ingredient wonder bread has taken the culinary world by storm, and for good reason.’ Check out the full @Telegraph profile on Modern Baker’s vision for an Alt Carbs future below! telegraph.co.uk/food-and-dri…

The new sliced bread that will boost your gut health and immunity

Hailed as 'the best thing since veg', this 16-ingredient wonder bread has taken the culinary world by storm, and for good reason

telegraph.co.uk
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Super excited to have been mentioned in 'Bready for action: what are the top bread brands’ tactics for 2024 and beyond?' bakeryinfo.co.uk/finished-go…

What are the UK’s top bread brands’ tactics for 2024 and beyond?

Discover how Warburtons, Hovis and challengers such as Jason's Sourdough are handling the inflationary environment and reacting to changing consumer bread buying habits

bakeryinfo.co.uk
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"Health is high up the agenda for Hovis, with the company recently signing with Modern Baker to create new gut-healthy bakery products. This was said to be a natural extension of their existing partnership, which had led to the development and launch last year of Superloaf 5.0."
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Bread that tastes good, and does good. What’s not to love?

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Full of vitamins and tasty?! They said it couldn’t be done…then we came along. Filled to the brim with hidden superpowers you won’t find in other loaves and, it’s even more delicious.⭐️ Visit your local @marksandspencer or online @Ocado to discover what the hype is all about…

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What you thought we would just stop at bread...? Bread is just the beginning! Stay tuned to see what comes next at Modern Baker.

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Behind the magic of what Superloaf is today, there have been countless hours of research, long nights and head scratching to make it the healthiest bread ever made. But we’re not done yet! Follow along on our journey to see what we’re up to next…
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We are over the moon to announce that Superloaf has been ranked 5th Functional Food & Drink company in this year’s Global FoodTech 500 Awards. Out of over 1500 entries from 57 countries, we are honoured to have been selected and to have ranked 182 out of the total 500.

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Modern Baker SUPERLOAF retweeted
Forward Fooding@forwardfooding21 Mar 2024
🍞🤝 FoodTech 500 alumni @superloaf_bread has secured a licensing agreement with UK manufacturing giant @hovisbakery to scale its impact. foodnavigator.com/Article/20…

‘Industry’s latest bogeyman’: Does Superloaf prove that not all UPFs should be tarred with the same...

Better-for-you NPD is high on the priority list for producers in 2024, driven no doubt by reports of growing concern among consumers that ultra-processed foods (UPFs) are damaging for personal health...

foodnavigator.com
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'Industry's latest bogeyman': Does Superloaf prove that not all UPFs should be tarred with the same brush? - BakeryAndSnacks.com dlvr.it/T4Hwxz

Bakery and snacks, cereal, cakes and pastries global market news and science

Global market news for bakery and snacks, cereal, cakes and pastries. Covers trends, big brands and science for the B2B world

bakeryandsnacks.com
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Modern Baker SUPERLOAF retweeted
British Baker@BritishBaker20 Mar 2024
Replying to @hovisbakery
@hovisbakery has signed an exclusive three-year licensing agreement with @superloaf_bread, the Oxford-based start-up behind the gut-healthy bread brand. #bakery #bread #finance #agreement #license #manufacture #health #npd bakeryinfo.co.uk/finance/hov…

Hovis to grow healthy bread offerings via Modern Baker brand ...

Bread giant signs a three-year agreement with the Superloaf creators to develop, manufacture, and distribute new healthy bakery products

bakeryinfo.co.uk
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In a recent opinion piece in @TheGrocer, Superloaf co-founder, Leo Campbell, suggests Ultra Processed Food (UPF) classification represents what’s broken in our food system much more accurately than the decades-old HFSS system.

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In a nutshell, nutrition innovation in the UK has a crucial role to play in redefining the UPF category for the better. After all, not all UPFs are created equal… Read the full article at bit.ly/3wMrmme
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One simple switch to Superloaf and your gut will be thanking you, take it from this self-proclaimed Superloaf convert! Superloaf is available in @marksandspencer nationwide and @Ocado. If you’ve tried Superloaf, we’d love to know what you think. Leave your review below.

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Many foods contain fibre, but not in the optimal mix – and they don’t all taste delicious. Superloaf manages both. A white loaf that’s measurably healthier than most wholemeal or even sourdough loaves. This #FibreFebruary, choose Superloaf to up your fibre.

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‘Best bread on the market!’ says NikkiG96. We’d be lying if we said we didn’t agree… Head to your local @marksandspencer or click the @Ocado link, to experience the magic that is Superloaf, for yourself.

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"The big problem with the great British biscuit habit." Via @Telegraph. The biscuit badly needs reinventing… You won't be surprised to know we're on the case at Modern Baker. Stay tuned for updates.

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The benefits of Superloaf's seeded sourdough include slower glucose absorption, reduced-calorie load and optimised gut microbiome activity. Beyond the healthy sciencey bit, Superloaf tastes delicious too. Follow Janelsays’ lead and try Superloaf for yourself here!

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The news is true, you can now enjoy 20% off of Superloaf, at @Ocado ! Click the link in our bio to head straight there, your gut will thank you…
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How do you Superloaf? This @Ocado customer comes from a family of Superloaf fans. To discover why, visit Ocado here bit.ly/48Z7n1G If you’re already a fan, leave your review below. 🥪
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The clue’s in the name… Superloaf, more than ‘just a loaf.’

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