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Synup, the leading digital profile management platform, enables brands to deliver relevant & trusted content for all locations, devices & digital media.

New York City, NY
Joined August 2013
Add the word "cheap" to a post and it gets flagged, shows which guideline failed and can't be published. Brand compliance checks, from our Tech Lead, Sayantan Ghosh: youtu.be/5XKpbhXxMgw
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"Best bakery" brings up the map pack. "Best bakery that sells the best macarons in New York City" can bring up an AI Overview. How local search reads intent, and why aggregators beat most business sites in the blue links, from our VP of Sales, Sudy Rao: youtu.be/-BlxM83IW6I
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One social post for many clients, and scheduling that follows your rules (not engagement guesses). Part of Synup's October 2026 updates, from our VP Product & CX, Roshan Agarkar: youtu.be/Y_3NUD2CgLQ
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What’s new in Synup this week 🚀   1 new feature: Custom Apps. Build client portal pages with templates, cards and live Synup data.   3 highlights: all your locations in one view, private projects for internal work, and clearer SEO progress with ranking history.
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If the answer depends on the store, the store owns it. If it doesn't, anybody can answer. How a multi-location brand should triage a Facebook question, an X complaint and an Instagram DM in one social inbox, from our CMO Niladri Sarkar: youtu.be/flEy9me-1G0
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What we shipped in Synup this week 🚀 1 new feature: Listings Resubmission. Resubmit saved business details without editing them again. 3 highlights: clearer ownership with Tasks & Approvals, planning across weeks with the Continuous Social Calendar, and a direct path from AEO
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Four parties touch every review your agency handles: you own delivery, the client owns the facts, the software vendor provides the software, and Google decides what shows. Agree who owns what before the first angry review: youtu.be/MDhNfVJ4oNk
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If your importer requires a full file: start with current approved data, apply intended edits, compare untouched fields and check for newer changes before uploading. synup.com/blog/business-list…
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Two people at the same company replied to one review. The customer saw the later reply, written without the full context. Neither did anything wrong. They were working in different places. How multi-location brands decide who owns the reply: youtu.be/yxx0CE2nBEA
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“Probably the owner” isn't a role. Log the account you checked, the role you saw and the date. Can't see the access list? Write “unknown” and why. synup.com/how-to/request-own…
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