Unbelievable to make the New York Times Best Sellers list for Million Dollar Weekend 💚🫰 Thank you all. So grateful for each of you 🙇‍♂️

I talk with Tahl Raz on my new podcast episode. He co-wrote my new book Million Dollar Weekend, and major best-sellers like Never Eat Alone and Never Split the Difference. I’d been dreaming about working with Tahl for decades. After no response from cold emails, I finally got his attention on LinkedIn, and after a call, he agreed to help me. I thought that if I could combine his writing skills with my book idea, we could create something really special. We booked a cabin in the woods for 5 days to finish the first draft. I was excited to work with @tahlraz, but on the first day, he called my book proposal bullsh*t (ouch). It stung. But he was right. Tahl pushed me and challenged me constantly. From this I was able to see his best-selling writing process. • Study the best. We conducted book reports on the top 30 books in our category. Tahl said, if we are writing this book - it had to be #1 in the entrepreneurship category. • Get to the core. Break down each chapter on human-sized pieces of paper to clarify the ‘aha’ moment, unique angle, and compelling story. This was to make sure there was 0 bullsh*t in the book! • Stories are memorable. Specifically, vulnerable stories are what gets remembered in a book. Focus deeply on this! • The process is never pretty. People romanticize the process of writing a book, thinking the first draft will be perfect. In reality, it takes edit after edit after edit to get it right. Over the course of the book, we cut 20,000 words. • Include your customers in the process. The final ⅓ of finishing the book was beta readers which quickly highlighted points of confusion and which parts were most impactful. Thanks everyone 🙏 From Tahl, I learned a ton about book-writing. But what I wasn’t expecting was how much I learned about myself. I faced serious imposter syndrome throughout this entire process. Sometimes I doubted the entire book. Hiring Tahl, in some ways, was to avoid doing the hard work of facing the material and seeing if I could really put a book together to help people. But after positive feedback from thousands of beta readers started coming in, I realized I could do it. Million Dollar Weekend is for all the people willing to take a chance on themselves (including myself). (Link to listen to my conversation with Tahl Raz below 👇)