Another example that shows the benefits of involving audiences in the storytelling process. "New report: Successes and lessons learned from Stories of Atlantic City" by @CenterCoopMedialink.medium.com/5wEuiKJZw1 via @NiemanLab 1/8
"Storytelling is the weapon of choice in the battle for attention... And thus the battle for talent, customers, retention, etc."
Thanks @DaveLandes for a great breakfast seminar on "Game-Based Narratives" at @tale_content!
#storytelling
People need to play a central role in companiesâ brand communication. Empowering employees builds authenticity that engages customers. #YouFirst strategy @TeliaCompany#ThePoint