Corey McCarthy (@testarossa4) header
Corey McCarthy (@testarossa4) profile picture

B2B SaaS CMO | event evangelist | workforce management | @lesliesweek board member | lover chocolate chip cookies | #eventprofs

San Francisco, CA
Joined October 2008
Photo by Corey McCarthy (@testarossa4)Photo by Corey McCarthy (@testarossa4)Photo by Corey McCarthy (@testarossa4)Photo by Corey McCarthy (@testarossa4)Photo by Corey McCarthy (@testarossa4)Photo by Corey McCarthy (@testarossa4)Photo by Corey McCarthy (@testarossa4)Photo by Corey McCarthy (@testarossa4)Photo by Corey McCarthy (@testarossa4)Photo by Corey McCarthy (@testarossa4)
Guess who's back, back again: @maxlugavere 🧑‍🍳
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Corey McCarthy retweeted
2/2 We recently spoke to @dashe_uk and @testarossa4 to get their views on corporate gifting and the benefits it have to event engagement - they had some great insights! Read the blog below! lnkd.in/dpdCH_x #eventprofs #eventprof #eventmanagement #virtualevent #events
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I'm discussing “💥#eventtech💥 chat: Every Thursday” with @marcogiberti, @punchtownparry, @coynes, @tojulius, @lizkingevents, @testarossa4, @Penthouselord, @StaceyThorp, and Women in Event Tech. Today, Jan 21 at 2:00 PM EST on @joinclubhouse. Join us! joinclubhouse.com/event/5M4Y…
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We’re proud to announce Socio now offers upgraded accessibility features, and we’ve expanded our award-winning customer support to include weekend hours! hubs.ly/H0CPHHz0
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Corey McCarthy retweeted
Community is the new commodity. Offer multiple channels to attend and participate in events. Allowing them to participate on their own term. #eventtrends21 #teamwork #collaboration #tech #innovation
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Making money is a priority for 2021. @testarossa4 differentiates between 2 event types: generating revenue off the event itself or off products and services. #eventtrends21
On #eventtrends21, @testarossa4 says that yearlong community engagement in events presents an opportunity for digital advertising opportunities, whereas the traditional sponsorship model for events will not be the highest revenue generator.
Good point - it’s their data, their lives, their experiences
Corey McCarthy retweeted
Let's talk about event ticket costs! With segmentation in your tickets, you're able to amplify ticket value. Think about a SaaS model that extends past the event (i.e. membership options) & personalized/elevated experiences per attendee level. -@testarossa4 #eventtrends21
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You need a better purpose for your event to exist.. a superior reason for commanding your audiences time.. otherwise what’s the point..?#eventtrends21
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"An event is an event. We need to go back to the attendee journey and journey map for both experiences (live and virtual)." @testarossa4 #SOEI
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30% of event professionals would not attend any form of in-person event themselves, and a further 33% would only attend a small and local event. Only 14% of event professionals would themselves attend any in-person event. #SOEI @hothospitalitye @NickBorelli @testarossa4
#Eventprofs, throughout the #EventHack #HybridGames, we’ve seen some BIG ideas that truly push the boundaries, and we can’t wait to see what tricks the hackers reveal at the main event. 🤔 Join us for the finals: hubs.ly/H0B4SnB0
We’re super excited and honored to win Best Technology Start-Up at the @EventTechAwards 2020! 🙌 🎉 🚀 #eventprofs #eventtech #ETAwards20 #tech #ETL20 hubs.ly/H0zsFPF0
We have just one episode left before the #EventHack finals! 🏆 Join us 11/12 for a special episode on hybrid event marketing and promotion. Check out the current standing and don’t forget to register below! 👇 hubs.ly/H0zwjQJ0
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Corey McCarthy retweeted
The biggest challenge virtual event platforms face is how will they deal with hybrid formats. Native in-person platforms (apps) have a definite advantage over newcomers but we are in a different environment from 2019. I'd be asking about that if I were a VC looking to invest.
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This week’s #EventHack #HybridGames is all about upleveling #productionvalue for #hybridevents! 📹 Register to see the new episode go live on Thursday at 1:00p EST and to access all previous episode recordings: get.socio.events/eventhack-h…
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Check out 3 awesome presentations from the #EventHack Games episode on hybrid audience engagement. All of the teams definitely brought their A-games. hubs.ly/H0yM_qY0
Socio event platform shortlisted for Event Technology Awards 2020 eventindustrynews.com/news/s… #eventprofs
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