predrag ✺ (@the_boriginal) header
predrag ✺ (@the_boriginal) profile picture

Designer & Dad building @kliker_studio with my wife. 10+ years in branding, advertising, campaigns, art direction. Sometimes I just make the logo bigger.

Dubai, UAE - Bor, Serbia
Joined October 2012
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Oren just defined AI hype in one single sentence.
I am fully submerged in those workflows with my team every day and painfully aware we are in a bubble away from the entire rest of the world anytime we have to integrate a client workflow or hire X is not real life
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I had regular airpods for 2-3 years, gave them to my brother, bought airpods pro and have them for 4 years. Bought another pair for my wife as well. None of us ever lost a single one. I don’t know what is with people who constantly lose airpods. I think only worse are the ones who keep losing apple pencil.
Replying to @alecttrona
Health Twitter and people who aren’t dumb enough to spend $250 on AirPods that you loose every week were onto this years ago then IG saw it and made it performative
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The whole premise of business on social media is relying on number of followers/likes/comments equal validation of person/work/idea. Which is why we saw countless times how same people scam, steal and fraud others, even in 2026. The only thing social media validates, partially, is popularity. It’s like one big popularity contest, that has no rules.
Replying to @AlexAperios
Does anyone really think their business is growing because of likes and follows?
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Saturday is for fresh seafood, fruits and vegetables market.
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Bravo Zvezdoooo!!! #kkcz
Ice in his veins! CHRIS JONES hits the game-winning three! 🥶 #kkcz #WeAreTheTeam
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I know the workday is over when she comes to close my laptop and use it as a desk for her equipment. She calls this doctor-patient. And it’s not possible to reschedule. 😄
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Watching @thenickpattison with @jayneil last night for second time, taking notes, with intruder 🐈‍⬛
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Remember how @Apple used to give us stickers when we buy some product? Accidentally found these space grey/silver stickers from old macbook pro 2019. I feel bad to put them on something. White stickers are on my PC case. 😄
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There was a huge global merger and some of the biggest agencies fired thousands of people around the world, and still do, since restructuring is in full swing. That left a lot of creatives without many options to choose from. Also, many companies realized that it’s highly beneficial having small teams of highly skilled people in house, and have no problem paying them properly.
A lot of very good brand designers and cd’s are going in house What could this mean
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I tried Paper, Wonder design and Doop design over the weekend. Here’s my hot take: none of these tools are made for designers. They are made for AI to design for you. And if you want to design, you do it in Figma and then bring those to these tools and let AI continue. These apps feel more like rectangle tool with mcp than a design tool. Except rectangle tool, type tool and in some pen tool, that is all you got. Now, a lot of people swear by these. I honestly feel like those are the first to be replaced fully with Claude or GPT. I also feel that people like these tools because they give them a false sense of doing so much. You iterate so fast, you produce so fast. But with that much speed quality is what suffers. That is why on X all we see is the same thing over and over again, same dashboards, same visuals, same styles, same effects. Everyone talk about taste but that is where it ends. Majority is obsessed with tools, not the design.
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It’s quick money grab scheme. I make an app out of feature that already exist somewhere. Hype it on x with bros, sell subscription, and then abandon it after 6 months. This is 90% of vibe coded apps.
this whole "i'll build my own" wont last another 3 months for decades bros can't even keep their copyright footer text updated, imagine keeping 5 apps running never
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Everyone use same tools, same shortcuts and keep copying each other. No surprise. The change will come when we stop promoting tools and outcomes, and start celebrating craft.
Every product is starting to look the same again. Same font, same rounded corners, same colors, same prompt box, same side bar. Good design taste and branding critical.
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The more and more I am convinced that people here, and especially designers, lie so much each time they mention AI. Be careful who you work with and whose products you buy. Don’t cry after because bros have been selling you their success stories just like that. Also nobody is selling stuff for $50 or $200. Now we talk thousands, because everyone know the old game. New game is, we all premium. And it keeps happening. People think big following equals credibility, until they realize too late.
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Vrlo je bitno da se shvati zašto smo hteli promene. Vrlo je bitno i da se to sada ponavlja ljudima. Hteli smo poštovanje prava, zakona, sistemske promene, borbu protiv korupcije i organizovanog kriminala. Da odgovorni odgovaraju. Da svi budu jednaki pred zakonom. Da nema više povlašćenih, pomilovanih, kumova i braće. Kad je najzad prvi korak napravljen, odjednom se mnogi pretvaraju upravo u one protiv kojih su bili juče. Aha, sad je naš red da divljamo, maltretiramo, da bukvalno kršimo taj isti zakon na koji se pozivamo, ali da se ne primenjuje na našu stranu sada. Pa jel je to promena? Mnogi od njih zaslužuju najgore, ali ako svako uzme sam pravdu u svoje ruke tu nema sistema. To se zove bezakonje. I to je upravo ono na šta prethodna vlast računa. Da se izazovu nemiri, da se pokaže da smo isti. Oni i dalje kontrolišu institucije, nemojte to da zaboravite. Svi ti ljudi su i dalje na svojim pozicijama. I ako dodje to toga, ta policija neće biti na strani studenata. Ne padajte u vatru, čekali smo 14 godina. Sačekaćemo još par nedelja i da onda krenemo da radimo stvari kako treba, najzad. Napravljen je prvi korak, sledeći je drugi, a ne osmi ili petnaesti. Verujte tim ljudima za koje ste juče glasali.
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Everyone thought their content was worth paying subscription for. And people were like, mmm nope.
I kinda miss medium.com. What happened?
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We were always in trust economy. Attention just skewed that picture to fool us into believing that a lot of attention equals trust. We learned the hard way.
We're no longer in an attention economy. We're in a trust economy. That makes a strong brand 10x more important than it used to be.
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In my previous role, we had this issue with external agency work. The fix, instead of marketing person, I was assigned to deal with them. Shoots, feedback, art direction, asset sharing. Results were visible in just one week. It was extra work for me, since I was responsible for 3 brands, but I understood their problems, and was also someone who understood limitations from in house perspective. Now, this is my secret weapon. I know both sides.
worked with a crypto launchpad that raised $1B+ for other projects they had an inhouse designer, but brought in external agency to help result? founder was paying their internal designer extra hours just to clean up the agency’s work broken comms + no clear hierarchy = paying twice for the same asset three takeaways if you're hiring an external agency: - let designers talk directly to designers (cut out middle man) - identify the exact skill gap first instead of hiring generic extra hands - process > headcount
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After I got pissed I realized I’ll just make my own little app for this. Turned out great. I’ll polish it and share some screenshots. Btw, is it me or opus 5.5 and sonnet 5.5 eat usage at least 30% faster than sol 6.1?
Gave Claude google drive access today, he made a sheet document where I would add content ideas, he will tag them with labels based on 4 content pillars, so I can later filter them out and work on those. After working more than 10 minutes and 8% of current session usage, it failed, because he said he can't do it. Opus 5.5 ladies and gentlemen. The hype is real.
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In the era of AI, when everyone called them out that they are ‘behind’ Apple still focuses on human creativity. While at the same time sell the most popular devices for running local AI. They are ‘behind’ what? Who?
Go behind the scenes of Made by Sound. A story of music, collaboration and craft with @fredagainagain1 and NEST Acoustics. Discover how sound brought the Apple Music logo to life, captured entirely in camera. Just music, made visible.
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