David Fi (@thedavidfi) header
David Fi (@thedavidfi) profile picture

Creative director & brand strategist. I help you look like a $100M brand, and become one. Writing about brand, design, AI & bootstrapping.

The Earth
Joined July 2017
Photo by David Fi (@thedavidfi)Photo by David Fi (@thedavidfi)Photo by David Fi (@thedavidfi)Photo by David Fi (@thedavidfi)Photo by David Fi (@thedavidfi)Photo by David Fi (@thedavidfi)Photo by David Fi (@thedavidfi)Photo by David Fi (@thedavidfi)Photo by David Fi (@thedavidfi)Photo by David Fi (@thedavidfi)
There's no single right way to grow as a creative. Better, little by little. Be a team player. Make the value visible. Play the long game. You show the path, they walk it. Not the best, the right one. davidfi.com/articles/growing…
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Do you know other time mankind has lived under subscription model? Yes, it was called Antiquity and the Middle Ages. Slaves and peasants didn’t own anything either
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everyone's drowning in AI slop so critical thinking becomes your design superpower. but at scale? brand is what actually wins. it's what makes people choose you over the noise. design filters. brand sells.
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in an era of AI slop, critical thinking is king for design. everything else is noise. but differentiation? that's brand. that's what separates you when everyone has access to the same tools. design solves problems. brand makes them remember you did it.
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Changed the offer of a client from "Book a call" to "Get your free audit" Why? "Book a call" = selling to me "Free audit" = helping me find problems Same action. Different framing. Huge difference in conversion psychology. Always lead with value, not your calendar.
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DESIGN DIDN'T DELIVER
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It's a shame the design space is becoming an algorithm and popularity contest with eye-catchy but not usable designs instead of having thoughtful conversations demonstrating how we add value and we are not just pretty visuals providers!!!
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Please, let me disable liquid glass :(
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Anyone else creating their own universe with AI gen tools?
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Creating a whole scifi universe with @midjourney #AIGenerativeArt
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Creating a whole scifi universe using @midjourney #AIGenerativeArt
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amazing, there's an entire world of visual communication possible through motion graphics
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People posting templates with small edits and calling them "our designs" 🤦‍♂️
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Animating SERP UIs for a client's sales video XD + AfterEffects
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David Fi retweeted
Dear Clients, here is a hack, Be nice and stay clear with your requirements. In return, freelancers/agencies will give you their absolute best work, the kind we’re proud to show off. And many times, we’re even happy to do more than what we’re paid for.
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Survive the hilarious chaos of design work! Navigate through modern workspaces, dodge impossible client requests... My new vibecoded video game is here: SUPER DESIGN BRO. brief-door-43971850.figma.si…
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Survive the hilarious chaos of design work! Navigate through modern workspaces, dodge impossible client requests... My new vibecoded video game is here: SUPER DESIGN BRO. brief-door-43971850.figma.si…
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Designer's Quest is a platform game where you navigate the design world by collecting falling project resources while dodging problematic clients. Jump between platforms, gather the right materials to complete design briefs! figma.com/make/hwl1xpdRGus3T…
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Been analyzing brands through Microsoft/Google/AWS standards for 17 years. Thinking of offering free brand audits to a few tech companies soon. DM if you’d be interested.
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