@theseomba

SEO x Business. By @tomcritchlow

seomba.com/
Joined January 2021
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4Media
The #1 skills gap for SEO professionals is being able to make senior leadership care about SEO initiatives and to drive change across the organization. That's why the SEO MBA course on executive presence exists Enroll today: seomba.com/executive-presenc…
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This is the last week to enroll in the Executive Presence cohort that starts next week. If you're not enrolled - why not? What's holding you back?
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Love seeing success stories like this from folks taking the SEO MBA course:
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If you work in SEO, what's your plan for career development this year? I don't think you can plan a career (they often only make sense in hindsight) But I do believe you can prepare for your career. Here's two things from the SEO MBA to help:
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Substack just added this chat feature (now on Android and iOS). Should I use it for the SEO MBA? What would you like to see as discussion topics?
Substack
@Substack1 Dec 2022
Substack Chat is now available on Android. Chat is a community space reimagined specifically for writers and creators—it’s like having your own private social network. Join a Chat with your favorite writer, or host one with your subscribers today: on.substack.com/p/chat-andro…
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Office hours starting at 10am ET (20 mins)!
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Office hours happening in 20 mins (9am ET). Zoom link here: courses.seomba.com/view/cour…
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Office hours happening in 15 mins! If you're on the professional tier, see the schedule and grab the zoom link here: courses.seomba.com/view/cour…
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SEO MBA office hours at 2pm ET / 11 am PT (and 7pm UK time). Iykyk
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New SEO MBA email landing in your inboxes tomorrow. Back to it! ♥️
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After a quiet summer, there's lots of office hours slots coming up. This week: - Thurs Sep 1 @ 9.30 & 4pm Next week: - Friday Sep 9th @ 9.30am Available to anyone who purchased a course at the professional tier. Check your welcome email for details.
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Last day to grab SEO MBA course access at a discount!
Tom Critchlow
@tomcritchlow31 Jan 2022
The January discount for the SEO MBA course ends tomorrow at midnight. It's the only sale I'm running all year. Join over 200 SEOs who have enrolled: seomba.com/executive-presenc… What people have said:
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January is a time of intentions, reflections and looking forward. So I'm running a discount on the SEO MBA course valid through the end of Jan. Check it out here: seomba.substack.com/p/the-se…
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Planning the next SEOmba cohort. Format is 90min zoom once a week for 5 weeks. What time is preferred for folks?
39%10am ET
33%12pm ET
28%3pm ET
18 votes • Final results
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Too many SEOs focus on problems to be fixed. Here I argue that *capacity building* is a far more valuable focus: seomba.substack.com/p/are-yo…
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The SEO MBA has been on pause for a while as I've been traveling with my family but about to ramp back up! Sign up for new emails coming soon and a cohort #2! seomba.substack.com/
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The latest @theseomba has some slide templates to get buy-in for SEO at the executive layer: seomba.substack.com/p/how-to…
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Sorry for the pause in the email series! I'm taking a short break while traveling with my family.. More very soon!
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In the meantime, this article is great and definitely relevant for mid/senior SEOs: reforge.com/blog/managing-up h/t @MartijnSch

How To Manage Up - Lessons From Scaling Teams at Credit Karma & Lyft | Reforge Blog

Reforge drives team performance, with the most actionable learning from vetted operators that your team will actually use and apply.

reforge.com
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The latest @theseomba post is up: exploring a set of mindset shifts necessary to elevate your SEO strategy and operate at the executive layer: seomba.substack.com/p/mindse…
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