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When people ask what I do for work and the words strategy/planning, stakeholder management, and final presentation just ain’t resonating, I play this:
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In a world where all VCs look and sound the same, enter @PartechPartners – a VC firm with an Oscar-worthy approach to showcasing the stories of its founders. So when they wanted to refresh their brand identity, we thought it was only fitting to create a slick cinematic universe to match their heroically daring approach to doing things differently. Taking inspiration from french cinema, we created a look and feel that champions their commitment to people, innovation and storytelling.
Full case study live on our site
→ koto.studio/work/partech/
He may be childish but he called it. #ThisIsAmerica – at Sydney, New South Wales
This thread yo. Gucci levels need 🧯, they too 🔥. – at Sydney, New South Wales
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I wanna meet jnr strategists. Or students interested in brand strategy. Or account management folk interested in brand strategy. Or anyone interested in getting into brand strategy. Primarily keen to speak to those based in SYD, but my door is open. Please share, RT, hit me up! – at Sydney, New South Wales
Wrote another thing on intention vs attention on LinkedIn of all places. Came really close to doing a LinkedIn Stories about it too - haha OK not that last bit obvs ;)
linkedin.com/pulse/intention…
You think the brand is bad? Wait till you see The Australia National Brand Advisory Council responsible for advising on and advocating it. The #diversity bit comes in the industries they work in so it’s all good. – at Sydney, New South Wales
You see what your brand strategy done did @alistairws? 🕺🏾
Low on the core, high on the playground.
m.youtube.com/watch?feature=… – at Sydney, New South Wales
Fascinating read this.
@gabbylord_ is dropping truth 💣left, right and centre. My thoughts are (and have been for some time) that @AGDA_National is a lost cause and that the space of representing Australian design is ripe for disruption. – at Sydney, New South Wales
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Accessible to an exclusive “in-club” audience - tick
All white international speaker list - tick
Posted by a national body that has been noticeably silent on the issue of the moment - tick
But hey, black type(ography) matters – at Sydney, New South Wales
Design Chats International Speaker Series with Josh Higgins
Pre-release registration is available to AGDA members and 72andSunny invitees only.
Register now to receive the webinar link
Thursday 11th June 2020 — 10am (AEST)
bit.ly/2BzvVnD
A thought; countless people blatantly, stubbornly, foolishly, selfishly ignored clear (OK that’s debatable) instruction to stay at home and PROTECT themselves/others. Just have that in mind the next time you think a messaging matrix is gonna magically unlock purchase intent. 🤔 – at Sydney, New South Wales
A little something I wrote on ‘change’ before EVERYTHING changed. – at Sydney, New South Wales
G Torto (@iamghettosmurf) pens honest and insightful words about the parallels between parenting and strategy.
Read his words — word-form.com
#change #wordform #creativity #design #writing #creativewriting #designwriting
For those who profit from a system that favours the few, be humbled by your shared fragility. The world has reluctantly come to a stop, yet this is only the beginning. Wealth will not save health when your fellow man can’t cover his mouth or wash his hands properly. #WATTBA – at Sydney, New South Wales
The antidote to COVID-19 is as simple as people-centric principles over profit. We now face a global pandemic because our love of paper outweighs the wellbeing of others. How we’ve not yet locked down all borders I’ll never know. – at Sydney, New South Wales
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The newest edition of Word—Form asks Mirella Arapian (@MirellaArapian, G Torto (@iamghettosmurf) & Dr Jane Connory (@invisibleinaus) to discuss how Change has impacted their lives. They're all such beautiful pieces of writing. Read their responses — word-form.com
What Dr Jane said...
Proud to have contributed to the newest edition of Word—Form with @MirellaArapian and @iamghettosmurf to discuss how Change has impacted our lives.
Read our responses — word-form.com
Thanks @wordformco!
#design #womenindesign #graphicdesign #change











