Saw this post on insta and the matter of fact is you can’t expect a retail stall to care about culture and traditions. Retail cares only about one thing, and that’s dollars and cents. Deepavali doesn’t rake in the cash like Christmas does, and that’s reality. No idea why OP is kicking up a fuss cos if you’re running a retail outlet you’ll do exactly the same thing and that’s catering to the main target audience and consumer groups.