marketing, commerce, content, and fatherhood // founder at @solaracontent // love wins • stay nerdy
Joined July 2018
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I'm excited to announce my new position: founder at @SolaraContent
We are the content studio for brands (B2B + DTC) that want to leverage humanity and technology to craft and launch stories in orbit — and beyond.
Over the past 10+ years I've worked with brands and tech across robotics, ecommerce, real estate, influencer management, finance, and more.
If you're a Shopify App, my work in that space is still dedicated to working with apps via Kollectify — that isn't changing. (and we're partnering with them)
But something I've learned over the years: everything is content, and I really love content.
I love the positioning, the branding, the strategy and the creation.
I want to plan the garden, and pull the weeds.
Or in the case of SOLARA: I want to create the mission, man the controls, and/or everything in between. ❇️
Well, your brand's mission through the content cosmos is calling.
Plot your course with SOLARA.
2026 was the year that Moldova joined Anguilla and the British Indian Ocean Territory in digital prosperity
All the nerds crying "heresy" after seeing the Magician's Nephew trailer would spontaneously combust if they read the inclusivism ending to the Last Battle.
"And if any man do a cruelty in my name, then, though he says the name Aslan, it is Tash whom he serves and by Tash his deed is accepted"
tim peckover retweeted
I have recently been asking myself why I am so spiritually recharged by nature and beauty.
The answer: “who cares? Just enjoy it.”
Because it works.
Get outside. Enjoy God’s creation.
In an age dominated by technology, in which efficiency and profit often take precedence, it is so important that we continue to cultivate a spirit of contemplation and allow time and space for beauty. Such an attitude will greatly help humanity, especially young people, to discover the ability of art to uplift and reveal the depths of the human spirit and our openness to the divine. Contemplation presents a marvelous opportunity to encounter the God who is Beauty.
Last week while taking our dog for a walk, we found an abandoned kitten! 🐈
Meet Angus Banana, the newest ( and most smol) addition to our crew.
As you can see, Theo's farm-dog protector instincts have taken over for his new little bro.
A friend asked me last week if I was done with ecommerce. Truthfully, maybe half my week is hitched to the Shopify partner backend via Kollectify.
The Shopify-adjacent clients I'm working with lately have all built something that solves an actual problem merchants already had. Marketing's job there is to find those brands and not waste their time.
That's the line for me: is this a net positive for the world or just another widget.
aka Would the actual product still be worth it if the marketing got turned off for a quarter?
For a lot of the Shopify apps I’ve worked with, that’s an easy distinction because they have little to no marketing to begin with, for one of two good reasons:
1. They are brand new, so they haven’t done any marketing yet (exciting!)
2. Growth up until now has been completely product-driven (even more exciting)
Anyways, still in the thick of commerce, just with a different set of questions in mind now.
