TJB Creative

Most small businesses don't notice how weak branding costs them money... I create logos that get good brands recognized instantly. Let's build you a lasting brand together. tinyurl.com/betterlogonow

If we repackaged design as "digital marketing," we'd all be rich by now.

I haven't done much content on YouTube. Growing my community here and on LinkedIn has been more important. But making the thumbnails is fun. It's actually more fun than making the videos. Anyone else feel the same?

GM 🌄

I call this one: "Gen-X Designer On Startup"

GM.

I'm convinced design is 20% making stuff and 80% walking away and coming back 20 minutes later to see of it looks like shit or not.

GM everyone. Happy Saturday. What are we working on today?

X is telling me I already have 910 impressions tomorrow. Either they're counting Europe/Asia views by user timestamp...or Elon has a time machine he isn't telling us about. 50/50 I'd say. 🤔

A logo anchors a system. The best logos work everywhere... On everything.

The hero we deserve.

Friday evening vibes. #digitalart

Running a business in Maryland just got harder. Is your logo out of date? I craft identity systems that set good brands apart from the competition. You can have a logo and system that work hard for you. Selling is easier when you have pride in your brand. tjbcreative.com/bmorelogo

UNPOPULAR OPINION: Impressions are meaningless. Change my mind.

My life isn't all logo design. I make time for fun stuff too. What are you making just for fun?

Got a question about how/where to use your logo? Ask in the replies. I'm answering all day. #SmallBusiness

GM all. I'm up to 282 followers. I'd love to get to 500 by the end of the month. If you're into design, branding, or anything #smallbusiness let's connect!

Is generic imagery ALWAYS a bad thing? Not necessarily. There are situations where the use of common visual imagery makes sense. A generic image can work when that image is a literal representation of the brand name. The most obvious example of this is Apple. But in the case of Apple, the name and logo have nothing to do with computing, so the mark distinguishes the brand effectively. Trade symbols, by contrast, are generally less effective. For starters, your competition has access and a claim to the same images and icons that you do. But there are ways to make it work... The key to making a generic image work is to give it a unique, distinctive style. That's the approach I took when I created this mark for a painting & interior design company in Virginia. Normally, a paintbrush would be cliché imagery for a painter. The strategy here was to create a radical, impressionistic take on the brush motif. This aligned with the company's focus on modern design for high-value clients. Yes, many paint contractors use a brush as a mark. But only one company uses an abstract, single-color mark that incorporates the owner's initial in the negative space. Only one company uses a brush made with my unique combination of strokes. What makes this mark work in context is the LACK of literal representation. No bristles. No drips. No definitive outline. This is the type of logo project that's the most fun for me as a designer. When style and artistic expression become the distinguishing elements in a logo, some really cool things can happen. Cheers, TJ #logodesign #smallbusiness #branding

Are you an auto mechanic with a wrench in your logo? You can do better. tjbcreative.com/betterlogono…