Tom Koszyk (@tomkoszyk) profile picture

Founder at Hologram Design Agency • We help startups ship & grow faster through purposeful design

Warsaw, Poland
Joined July 2009
Last year, I used nearly 3.5 billion tokens in Cursor. Beyond finally being able to build the things I design, hardly anything has taught me more about product design in recent years than bringing those designs to life in Cursor.
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We're growing again. Super happy to welcome Bartek on board 👋 Really proud we can say we have only senior talent on our team at Hologram!
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Tomorrow in Wrocław, I’ll be speaking at iDesign. Sharing a few thoughts on how AI is changing (and will keep changing) the world of digital product design It’ll be a mix of technical insights, a bit of philosophy, and plenty of real-life cases from Hologram, see you there!
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Speed isn’t luck. It’s process, tools, and experience. For EngageSoft MLP approach meant multi-feature that had to compete with enterprise HR systems from day one. Dozens of screens, complex features. Delivered in less than two months. Without cutting on quality. Wdyt?
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The big tradeoff of doing long, complex, strategic projects? It takes quite some time before we can brag about the results of our work. Fortunately, more and more projects we can finally share with the world. Here are a few of them!
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People still think a design-first approach slows down product delivery. It's the exact opposite. Most teams don't lose time to design, development, or planning but on realignments. Spending more time on foundational strategic decisions pays off tenfold later.
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A small idea we turned into a full product. 30 days from concept to App Store. TurboTales started as an experiment. But you can't fool nature. As a design-first studio, we had to make sure it also looks great. Succeed?
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Products don't win because they do everything. They win because they do one thing obviously better.
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The traditional software development model is dead. Bullsh*t? Hear me out. For years, we've normalized a completely broken process.
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We're a design-led team at Hologram Design, and for us, products were always about overall user experience So we decided to test something: can you move fast without sacrificing quality if you're willing to rethink everything? Enter Turbo Tales - our native iOS app.
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With the latest Requests for Startups from YC, Aaron Epstein emphasised the role of designers in product creation and argued more designers should be founders. My thoughts on this? Yes please, but!
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