Tom Tsinas

Google averages 13.7b searches per day, more than 2X the second-place platform, Instagram (6.5b). Even major video and social platforms like YouTube (3.3b), TikTok (1.0b), and Reddit (0.9b) fall significantly behind. #Marketing #SEO visualcapitalist.com/chatgpt…

With 58% of consumers having replaced traditional search engines with Gen AI tools for product/service recommendations, 71% of those now want generative AI integrated into their shopping experiences. (@Capgemini Report) #digitalmarkerting capgemini.com/insights/resea…

Marketers who strengthen their measurement strategy and improve the quality of their audience and conversion data can guide Google AI to better maximize their ROI. Here are three key areas from Google to prioritize for success with AI. bit.ly/3MUNI9z | #DigitalMarketing

Ecomm sales in Canada fell 11.1% & In-Store sales up +3.5%. Canadian consumers have become selective w/ discretionary purchases transitioning focus from larger buys like Electronics, to smaller buys driving up sales in Apparel and experiences | bit.ly/3lIviiV | #Retail

Online retail sales fell by 2.8% in November 2022, and continues a downward trend seen since early 2021. Here’s a look at four trends that could shape omnichannel retail in 2023 | bit.ly/3Rx2Wnc #retailnews #consumerbehavior

43% of retail decision-makers are currently working on converting checkout cashier areas into more space for contactless checkout solutions. bit.ly/3i5UiPp | #retailstrategy #consumerbehavior #CX

SaaS product gets 64% more website visitors to sign up for a trial by using customers’ own words in headlines + 2 more case studies (pharma + sleep aid) | #SEO #communication | bit.ly/3WQMgbU

74% of consumers told @PwC survey they plan to spend the same / more this holiday season. This despite fears of inflation & rising costs of transportation & utilities as deterrents. Millennials lead the way | bit.ly/3FpTNaq #retailnews #DigitalMarketing

Microsoft went public in 1985 & only sold microprocessors & software. Now, its revenue streams are split between Azure, Office, Xbox & Windows OS. Visualizing Financials of the World’s Biggest Companies: From IPO to Today bit.ly/FinIPO #apple | #tesla #amazon #alphabet

7 effective remedies for when you don’t control the conversion page: bit.ly/3VwIqnT | #CRO #websites #DigitalMarketing

eCommerce sales 2X in the past 5 years & expected to 2X again by 2026. Many of companies are locked into an outdated view of eCommerce as a “bolt-on” to the main business. Read core findings from @McKinsey NeXT commerce research: bit.ly/3FmeMMl

Marketers continue to up the number of data sources they use according to this @salesforce which found that the average marketer is using 15 different data sources, up from 10 last year -> bit.ly/3OGjLut | #DataAnalytics #DigitalMarketing #Marketing

Our @postmedianet team looks at a 7 Google search trends for 2023 that marketers should be prioritizing. bit.ly/3Uf1d5T | #SEO #DigitalMarketingServices

66.3% of buyers leave stores empty handed because the retailer didn’t have the desired products & 20% of shoppers say product selection is an important factor in selecting an online retailer. No surprise that 31% of shoppers turn to Amazon because of the selection #retail

There are three key areas of impact that the move to GA4 poses to marketing leaders and this article takes a closer look at each of these disruptions | #marketing #data flip.it/rbi7_U

There’s still time to solidify your Black Friday & Holiday strategies. Here are 5 Ecommerce tips from the talented @Postmedia team that were featured on the @Feedonomics blog. Great insights for both SMB and enterprise accounts | bit.ly/3AgDVFd | #digitalmarketing

90% of Pinners use the platform for research and discovery and Pinterest TV Canada is the latest move to make Pinterest home to the most actionable content online | bit.ly/3txu3U1 | #socialmediastrategy #marketing #retailnews

Google searches for “in stock” have gone up 800%. The need to display available inventory is stronger than ever, yet an evaluation of 2,000 retail websites demonstrated that only 38% of retailers show basic inventory availability on product page. | #digitalmarketing #PPC #SEO

35% of shoppers plan to use at least one of these retail technologies this holiday season, up from 25% in 2021, according to @DeloitteInsight survey. | #Retail #Marketing