BREAKING | The American Conference announced today that James Madison University has been admitted as a full member of the conference, with competition to begin no later than July 1, 2028. 🔗 theamerican.org/news/2026/10… #BuiltToRise x @JMUSports

The next level is almost here… 👀 🎮 #BuiltToRise x #AmericanHoops

This is when champions are made🏆 MARCH IS HERE‼️🏀 #BuiltToRise x #AmericanHoops

American Women's Basketball Standings as the teams are Building for Birmingham 🏀 #BuiltToRise x #AmericanHoops

American Men's Basketball Standings as the teams are Building for Birmingham 🏀 #BuiltToRise x #AmericanHoops

The countdown to March is on⏰ The American Basketball Championship tickets are ON SALE NOW!🏀🏆 🎟️ theamerican.org/basketball #BuiltToRise x #AmericanHoops

All eyes on us 👀 American football was one of the biggest stories in college football this season, and delivered even bigger audiences in bowl season 🏈 📺 #BuiltToRise x #AmericanFB

4-0 in the last 24 hours of @BowlSeason 😏🏆 #BuiltToRise x #AmericanFB

𝙋𝙪𝙧𝙚 𝙘𝙞𝙣𝙚𝙢𝙖🔥 Roll the tape from the historic night in New Orleans last Friday🎥 And the Green Wave aren't done yet🌊🏆 #BuiltToRise x @GreenWaveFB

The American mourns the heartbreaking loss of Chuck Sullivan, longtime Assistant Commissioner of Communications. Chuck was a respected leader in college athletics, a loving husband and father and will be deeply missed by so many. 🔗theamerican.org/news/2025/11…

Honoring 250 years of the United States Army and all of the soldiers who have served and made the ultimate sacrifice for our country🇺🇸 Army's uniforms for the @ArmyNavyGame are TOUGH🔥🔥 #BuiltToRise x #AmericanFB

5 TEAMS in the @CFBPlayoff picture🏆 In for a big November🍿 #BuiltToRise x #AmericanFB

𝐍𝐨. 𝟐𝟓🐅 #BuiltToRise x #AmericanFB

The matchup we’ve all been waiting for 😤 #BuiltToRise x #AmericanFB

𝐂𝐋𝐈𝐍𝐂𝐇𝐄𝐃⚽️ Charlotte has clinched a spot in the American Women’s Soccer Championship⛏️🏆 #BuiltToRise x #AmericanWSOC

𝐂𝐋𝐈𝐍𝐂𝐇𝐄𝐃⚽️ Rice has clinched a spot in the American Women’s Soccer Championship🦉🏆 #BuiltToRise x #AmericanWSOC

Keep climbing 📈 𝐍𝐨. 𝟏𝟖 🤘 #BuiltToRise x #AmericanFB

American Men's Basketball Preseason Poll🏀 #BuiltToRise x #AmericanHoops

American Women's Basketball Preseason Poll🏀 #BuiltToRise x #AmericanHoops