unitQ is AI for quality — unify every customer signal, turn them into insights, and tie them to your KPIs, all in real time.

California, USA
Joined April 2018
Day 2 at the GDS CMO Summit in Austin was all about solutioning. @kristenribero and Simone Knight led the room through quick wins, building internal stakeholder alignment, and tapping customer data that's already living and breathing out in the world.
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Great start in Austin! Our VP of Marketing Kristen Ribero and Simone Knight, former VP of Marketing at NBCUniversal, are leading workshops at the GDS CMO Summit on first-party data. Day 1: what counts as first-party data, who owns it, and where CX fits. Next: solutions.
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Every company is deploying AI support. Few are grading it. In a lot of deployments, the AI vendor grades its own AI. Same system writes the answer and scores it. A human agent's wrong answer reaches one customer. A bot's reaches everyone who asks. Link in reply.
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"Currently we do not have a measure. We just assume." One support team on how they catch AI misses, from our study of support and CX teams. The quietest customers are the ones you lose. Link in reply.
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Your AI closed the ticket. How do you know the customer actually got helped?
0%Our AI vendor tells us
0%Resolution rate / CSAT
0%We review a sample
0%Honestly, we assume
0 votes • Final results
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At #ELCAnnual in SF today and tomorrow. 👋 Lots of engineering leaders shipping AI agents into production. Our question: once that agent talks to customers, who's checking what it says? Find our team at Fort Mason.
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Your AI closed the ticket. Why is the customer back? We interviewed 67 support and CX teams. 72% of respondents named a concrete AI benefit, like speed or 24/7 availability. 36% said standard support metrics don't fully capture whether customers got useful help. Link in reply.
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AI is clearing support tickets faster than ever. Whether customers are actually better off? Nobody's answered that well. We're building an honest benchmark with the teams living it. <7 min, $50 Amazon gift card for completing it. research.unitq.com/dDY6BX
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Customers spot 50% of product issues before internal teams do. The time between a customer feeling a problem and the company seeing it? Skai Kang calls it the critical insights gap. She joined @BlakeMichelleM on The Modern Customer Podcast to talk about closing it.
Most companies want to be customer-centric. The difference is whether they can see customer feedback clearly and act on it. Skai Kang, VP of Customer Success at @unitQsoftware, shares how connecting customer feedback to business metrics helps companies move the needle and truly walk the walk. Listen to the full conversation below. youtu.be/hvOSBJFyFbA
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Lots of unitQ folks on stage today. In Austin, Mike Krug, our Director of Product, joined the "When AI Becomes the Customer" panel at #ReutersMomentum with Cigna Group, Phillips 66 and Coty. When an agent does the buying, friction becomes a lost sale nobody sees.
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On stage now at the CPO Summit, @cwiklund asked who owned customer understanding two years ago, and whether that job still exists. 80% of companies think they deliver a superior experience. 8% of customers agree. The responsibility didn't disappear. It became unassigned.
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unitQ is live at CPO Summit in Burlingame. Booth team on the floor: customer signals → action with AI. Stage at 2pm PT: Christian on “Customer understanding is becoming an interface, not a job.” Hyatt Regency SFO — come find us.
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Sample 3% of support chats and call it a day? That's not the whole picture — especially when humans, bots, and AI agents share the same queue. unitQ Support QA scores every interaction in real time: agents + bots, custom scorecards, failed intents, missed steps, handoff quality. If AI is answering customers, QA has to cover more than a sample. unitq.com/products/unitq-sup…
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We asked 160+ professionals if AI is coming for their jobs. 42% said it already has — research hiring slowed, roles going unfilled. 50%+ said execution-heavy work gets delegated first. 28% said early-career researchers feel it first. One called it an "expertise drought."
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We asked 160 professionals if AI is coming for their jobs. 42% said it already has, with research hiring slowed and roles going unfilled. 50%+ said execution-heavy work is delegated first, and 28% said early-career researchers feel the impact first. One called it an “expertise drought.” Full study: unitq.com/blog/ai-is-coming-…
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A major bank, a language app, and a pizza chain may have nothing in common on paper. But all three earned a spot on our 2026 Epic Awards list of the highest-quality apps. The shared habit? They treat customer feedback as the input that sets the roadmap. unitQ CEO @cwiklund shares what that looks like in @Forbes → forbes.com/councils/forbeste…
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AI was supposed to give researchers time back. 77% of people using AI say it added to their workload instead. So we built the Quality Research Hub — free kits, sample reports, and guides for doing more research with fewer people. Plus a live study: is AI replacing researchers? 🔗interviewq.com/MAdcrz
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