Freelance B2B SaaS writer | Words in @engagedlyInc @peopleboxai @Fingent @msg91 @GeekflareHQ | OKR writer | Ex Full time desk at @Bajaj_finserv, InfoBeans✨
Pune, India
Joined October 2016
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Unnati Khushlani retweeted
Our new product, @Clay Ads, is officially live!
This might be the most electric product-market fit we've ever seen. I met with 8 prospects last week and they couldn't get enough.
In just two months, our team used Clay Ads to cut LinkedIn CPL from $250 to $25. Here's how it works:
Exclusion lists that auto-sync to Salesforce so ads only reach people who can actually buy. If you’re an existing customer, open opp, or partner, you won’t see our ads. This is by design!
Meta became a real B2B channel for us too. Work emails rarely match personal profiles, so most B2B teams skip it entirely. Clay enriches contacts with personal emails before audiences ever hit the platform. 60%+ match rates. One recent campaign generated 200 leads at $10 each within 24 hours.
And the audiences stay fresh on their own. When someone becomes a customer, they stop seeing your ads the next day. When sales shifts priorities, targeting shifts with them. This all happens automatically -- across both platforms. And no CSV exports or manual rebuilds required!
Customers like Slack, Anthropic and Rippling are already hitting 90%+ match rates on LinkedIn and 60%+ on Meta. That is 2-4x what they were getting before.
This is a massive win for marketing teams.
Learn more here: clay.com/ads
Unnati Khushlani retweeted
My favorite networking tip: Show up to breakouts, networking hours, and after parties EARLY.
This will give you 1-on-1 time with the organizers and speakers, and it will make you seem like an insider.
When other folks roll in later, they will approach YOU
Unnati Khushlani retweeted
Client: "We'll get you the brief next week!"
Me a week later: "Do you have the brief?"
Client:
Me another week later: "Any update?"
Client:
Me a few days later: "Just checking in..."
Client:
Client two months later: "HERE'S THE BRIEF CAN WE HAVE THE DRAFT TOMORROW?"
Unnati Khushlani retweeted
I've said it before and I'll say it again: There's no secret sauce to freelancing success.
Do the work and take action every day. It's the little steps that compound over time.
Unnati Khushlani retweeted
Freelancers: What does success look like for you?
Success for me isn't six figures, but the fact that I can take every Friday off or dip out on a Monday afternoon to go paddleboarding if the weather's nice.
Unnati Khushlani retweeted
5) You are an average of 5 people
Be careful with whom you share the most time because you eventually pick up their habits & thought patterns.
So ensure that you get influenced by the right people.
Unnati Khushlani retweeted
"Payment on acceptance."
IS NOT THE SAME THING AS
"Payment on publication."
My fellow freelancers, please read the fine print before starting a new project.🚩
Dear clients, please don't delay payments till publication. The writer's role ends with words in your inbox.🚩
Unnati Khushlani retweeted
ChatGPT is the next clubhouse.
In 12 months, people will forget it existed.
Unnati Khushlani retweeted
Writers can last...
☕3 hours on a cup of coffee
🥧6 hours on a good meal
💭173,392 hours on that random compliment you gave them five years ago
Unnati Khushlani retweeted
More like :
- you learn more & get all credits in startups
- skin in the game!!! So much more impact than just money (you can get paid equally or even more once you have experience + credibility)
- self driven attitude in startups >>>
Unnati Khushlani retweeted
The first piece of advice I give every early stage Founder I meet is to ban remote work in their org and call everyone back to Office (except for genuine cases).
In almost every case I get a message a few weeks later saying that this advice was game changing for their org.
Unnati Khushlani retweeted
The most undervalued skill of our time is the ability to write.
In an analog world, talking was the main currency of communication and connection. In a digital world, there's a growing premium on the capacity to convey thoughts in text.
The pen is mightier than the spoken word.