Writer, editor and brand consultant. Written for Vogue, Refinery29, Marie Claire, Glamour, ES Magazine. Columnist for The Jewish Chronicle.

London, England
Joined March 2024
A new episode of The #Perfume Making Podcast is live! 🎙️Scent as Story - How to Build a Brand that Captivates🎙️ This week on the show I'm joined by @ViolaLevy, journalist, founder of branding agency ‘Smart  Beauty Creative” and podcast. podcasts.apple.com/us/podcas…
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In our latest webinar, Mireille Dagger, Legal Director at BDB Pitmans, sat down with @MrsRodial, Beauty Entrepreneur & Investor on Dragon's Den Greece, and @PavanHenna to cover tips on pitching, entrepreneurship, and funding.
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Help create a beauty industry that looks like you. The @britishbeautycl has launched a survey to better understand how to improve equity, accessibility and inclusivity in the beauty industry. 👉 Complete the anonymous survey at bit.ly/4eOQLgR
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The British Beauty Council was pleased to attend the first business reception hosted by Prime Minister @Keir_Starmer, alongside Rachel Reeves, Chancellor of the Exchequer and Jonathan Reynolds, Secretary of State for Business and Trade in 10 Downing Street.
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violalevy retweeted
Iris Ventures, the leading consumer growth equity firm and WGSN, the world’s leading consumer trend forecaster, team up to create an exclusive take on the global beauty market. Download the white paper today to get ahead and win in the beauty industry: bit.ly/4cC7bYf
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Fenty Beauty’s clip-arty social media campaign may signal a change in direction for luxury advertising. It won’t suit every brand. voguebusiness.com/story/cons…
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The once-hot beauty brand is hoping to stage a comeback under new CEO Britany LeBlanc and co-founder Alex Kummerow. voguebusiness.com/story/beau…
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it blows my mind that UK politics is not an endless, 24/7 screaming match about the housing crisis. London has Detroit wages and San Francisco rents and yet people are still anxious that it is adding too much housing – at San Francisco, CA
The UK has a deep state and it's the planning system. If you can't build dense housing in the North London Business Park then you've made it illegal to build dense housing. London has the worst housing crisis in the world. The current planning system should be utterly abolished
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So.... "chess"?
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violalevy retweeted
Ad of the Day – Vanish, "More than just clothes" by @HavasLondon buff.ly/49qvGoN
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Someone made this nice chart of densities of different cities. It’s worth noting that even the highest density parts of NYC are ~1/2 that of Mumbai or Hong Kong and NYC doesn’t have that density at all sustained.
Replying to @lymanstoneky
It's worth noting the biggest effect sizes showing penalties for density come out of studies conducted in east Asia, while some studies in the US and Canada find the smallest effect sizes. Perhaps because "high density" in America is "rural countryside" in China.
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🤯📷 Absolutely incredible ... Under Armour’s AI-driven ad raises ethical—some say existential—questions about training AI on-brand assets.
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🔵 Google Search has changed our psychology and connection to the colour blue! 🔥💯 – at City of London, London
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