founding design partner. I design from 0 to 1. prev. @eclipsefnd, @realvision, @nike, etc.

Portfolio →
Joined May 2020
Pinned Tweet
currently re-designing my portfolio... any feedback my fellow designers and clients? check progress here: vedantjamwal.com feel free to roast 🌚
2
7
366
working remotely is fullfiling. guess where this picture was taken? hint: people in this country aren’t that racist as they are said to be.
1
4
70
Sun Life had a sun with rays and a globe. Sunlife now has a yellow circle. A brand literally named after light just removed the light. The rays were the warmth. The globe was the story. Simplify the shape, never the soul. Every big rebrand now optimizes for the favicon and forgets the feeling. The excuse is always "optimized for digital." Screens render character just fine. We choose not to. When every logo is built to survive a favicon, none of them survive in your memory. Simplify the shape, never the soul. Are brands designing for people or for app icons?
1
3
84
AI produces the average of everything it has seen. Average is now instantly available, so average stops being worth paying for.
1
4
133
Everyone's building products for AI agents now. Almost nobody is designing for them. An agent can't squint at a vague number or guess what a broken command meant. It just fails, and your user blames you. @meow just raised a $31.6M Series B led by @Stifel with @archetypevc to build a bank for agents. @brandon, I went through the site and the agent flow. 8 fixes. WEBSITE 1. "By the numbers" has no numbers Now: "Meow Technologies by the numbers", then "$ Billions", "$ Billions", "Thousands". That's the whole section. Why it hurts: in banking, a word where a figure should be reads as hiding something. Fix: if the exact figure can't go public, round down to a floor you can defend. Saw this at Real Vision 2.0: people trusted one real number over a big vague word. Any digit beats a word. 2. The yield line hedges twice Now: the hero says "Earn up to" a range (3.73 to 3.97% today). The $100,000 minimum that decides if you qualify sits in 11px fine print under the button. Why it hurts: "up to" plus a range is two hedges, and the condition is the smallest text on the screen. Fix: one number with the condition in the same line, like "3.97% on balances over $100k". At Methlab the condition sat right next to the yield, never under it. 3. Three card issuers, no explanation Now: the hero says the Meow Card is issued by Cross River Bank. Lower on the homepage the Meow Commercial Card is issued by Community Federal Savings Bank. /cards says Lead Bank. Why it hurts: these may be three real products, but nothing says which card is which, so on a bank site it reads as a mistake. Fix: one small card table with card name, issuer and who it's for. At HumanAPI all trust copy came from one source, so it never contradicted itself. 4. The treasury fee is written two ways Now: /treasury says "1 basis point per month annualized". The FAQ on the same page says "0.01% per month". Why it hurts: a reader can't tell if that is 0.01% or 0.12% a year, and fees are where a money product earns or loses trust. Fix: state the yearly number once, the same way in both places, then say how it's billed. At Real Vision 2.0 every price went out in one format across the product. 5. On mobile the legal block outweighs the pitch Now: on a 390px phone the pitch under the headline is 5 lines. Under the only button sits a 14 line block of 11px legal text, the first of 6 "not a bank" lines on the homepage. Why it hurts: the screen where someone decides reads like a warning label. Fix: one plain line by the button with the full disclosure a tap away. At Eclipse we kept the one required line near the action and moved the rest behind a link. PRODUCT 6. The agent onboarding breaks on step one Now: /mcp has you paste a prompt that sends your agent to meow.com/skills.md. That file says "Start with meow start". On the published CLI (@joinmeow/cli 0.0.26, checked today) meow start returns "error: unknown command 'start'". The real entry is meow onboarding start. Why it hurts: this is the feature on the homepage banner and in the raise story. An agent that errors on the first step either guesses or gives up. Fix: change the line, then run every command in skills.md against the latest CLI on each release. At HumanAPI the first step of onboarding got more testing than any screen after it. 7. The skill describes a CLI that doesn't exist Now: the skills.md table lists pay, card, invoice, upload and confirm. In the CLI, meow pay just prints the general help; the real tools are create-ach-transfer, create-wire-transfer, create-card, create-invoice. The create-card help also gives two caps for the same limit field: $1,000 per card, and a few lines later $25,000. Why it hurts: agents follow the doc literally. A wrong command name or a wrong cap turns into a failed payment or a confused founder. Fix: generate skills.md from the CLI's own command list so the two can't drift, and pick one cap per context in plain words. 8. Two ways in for one account Now: skills.md says "No passwords are used", sign in is an email code. app.meow.com/signup asks for an email and a password. And its Sign up button is blue while every Get Started on meow.com is orange. Why it hurts: someone who starts in Claude and later opens the web app doesn't know which way in is theirs, and the jump from site to app feels like a different company. Fix: one sign in method on both surfaces (email code, Google as the option) and the same orange button from site to app. None of this needs a rebrand. Most of it is copy, one table and one release check. Happy to share the full notes.
We’re pleased to announce @Meow has accepted a $31.6M Series B led by @Stifel with participation from @archetypevc. That brings our total funding to over $60M. This is a strategic investment and a partnership. Stifel will offer a white-label version of Meow’s platform to its commercial banking clients, starting with venture and fund banking. Game on. Fintechs are becoming banks. They’re going after charters and showing up with better technology than the banks they compete against. Banks can spend years trying to build that technology, or they can run on a platform that already wins. Meow proves it. We compete for startups, the most competitive and demanding banking market in the world, and we go head to head on product. We have billions of assets on the platform, billions in annualized payment volume, and millions in annualized profits at scale and in the market every day. Most software sold to banks has never had to win a customer on its own. Ours competes for the most demanding customers every day. It’s proven. That’s why Stifel entrusted Meow with this deal and opportunity. Now, we’re launching the ability for banks to have the entire Meow platform under their own brand: → onboardings → bill pay → expense management → invoicing → agentic compliance and backoffice → stablecoins → everything else And it never falls behind. Every feature our customers push us to build ships to our bank customers too. We anticipate Stifel’s venture and fund banking clients get all of it starting early 2027. Meow will allow every bank to be able to compete with the industry leading fintechs. This will change the game for banks and is only the beginning. Now, back to work.
3
56
"Average credit back: $15,000." That's not an average. It's the ceiling. 2% of a $750k home. When your whole pitch is "we save you money," every number on the page is the product. @BuyWithHoma raised a $5M seed led by @QuietCapital. @armanjava, I went through it. 3 fixes:
Replying to @BuyWithHoma
@BuyWithHoma just raised a $5M seed to help transform home buying. We're now live in CA, TX, and FL. On-demand tours, experts at every step, and up to 2% back to lower closing costs, the purchase price, or to buy down your mortgage rate. Led by @QuietCapital with participation from @restivevc and @rexsalisbury . Excited for this next chapter! Know someone buying a home? Share this with them and help them save over $10K. tryhoma.com
1
5
132
2/ Saw this at Methlab. Any condition on a payout sat right under the number. Here: a $1,695,000 SF condo shows "Est. Homa Credit $33,900," exactly 2%. Every SF card I checked shows 2%. "Depends on the commission the seller side pays" sits in 12px footer text. Move it up.
1
35
3/ Saw this at HumanAPI. Proof numbers came from one live source, never typed by hand. Here: the homepage says "14,000+ Registered home buyers." The login screen says "Join 9000+ home buyers." Pick one number and pull it everywhere. Happy to share full notes.
1
25
A company built to fight hidden fees has "No Hidden Fees" in its homepage headline. The fee is 15% to 40%. It's not on the homepage. It's grey 14px text under a popup button. @chariotclaims raised a $10M Series A led by Silverton Partners. I went through it. 3 fixes:
We raised $10M Series A, led by Silverton Partners. The average class action settlement pays $32. We think consumers harmed deserve better than that. Check out the full release👇 news.crunchbase.com/ai/legal…
3
3
97
2/ Saw this at Real Vision 2.0. We kept fees and risk notes in plain view next to every promise. Here: "Simple, Clear, No Hidden Fees" is a 44px heading. The 15% to 40% fee is grey 14px at 3.1:1 contrast in a popup. Put the fee on the homepage, right next to "No upfront cost."
1
18
3/ Saw this at Methlab. We showed people what they'd get before we asked them to sign. Here: "Check Your Eligibility" is 3 questions, then "Type your full legal name to sign and attest." No result first. Show "You likely qualify" before the signature. Happy to share full notes.
6
Growth hides bad design. For a while. @crshmarket raised a $3.5M seed led by @6thManVentures. 50K users in 85 days. New visitors can't tell what it is. The featured market is closed. Consent boxes come pre-ticked. @Evanrrama, I went through it as a founding designer. 3 fixes:
What a week it’s been in Singapore at @TOKEN2049! Here’s what we’ve done: Placed 2nd out of 1,200 startups in one of crypto’s biggest startup competitions, went on a roller coaster with @_jhunsaker, co-founder of @monad and @category_xyz, announced our $3.5M raise to hundreds of people IRL and thousands more online, and met so many incredible founders and people across the industry. Now it’s back to the States to continue my comedy tour, perform in front of 20,000+ students this year, scale @CRSHMARKET to 1M users, and become one of the biggest names in the industry. Very blessed. Just getting started.
4
5
268
3/ Let people tick their own consent. Tap Buy Coins signed out and the Terms modal opens with all 3 boxes already ticked, including "I am at least 18 years old." With $1.65M in redemptions, trust is the product. Start them empty. Happy to send the full notes if they're useful.
2
14
2/ Never open on a closed market. My first mobile screen said "Entries are closed for this round. Play again next round." On desktop the featured market had 1 entry on each side, then locked. Feature the next open market with a countdown. Don't make no the first answer.
1
15
1/ Say what CRSH is before the stream plays. New visitors get a live Madden stream and "Will Q1 reach over 12.5 total points?" Nothing says pick, win coins, redeem. "WATCH. PICK. WIN." sits 1,493px down. Mobile has no How it Works at all. Put that line on the stream.
3
64
Most startups don't have a traffic problem. They have a first-screen problem. @walapay_io just raised a $4.6M seed to move money in 180+ countries. Their homepage doesn't say that. I went through it as a founding designer. 3 fixes:
4
5
198
3/ Show proof above the fold. On a 1440x900 screen, 320px of empty space pushes your customer logos below the fold. Trim it and Kira, Nuvei and the rest show up on first load. Happy to send the full notes if they're useful.
1
15
2/ Give developers a door. The only hero button is "Get in Touch", a sales form. "Read the docs" sits 4,800px down the page. Put it next to the main button. Devs pick the API. Make them hunt and they leave.
2
16
1/ Say the edge in the hero. It reads "Global Money Movement Infrastructure". Your own meta description says "stablecoin-powered". Try: "Move money in 180+ countries on stablecoin rails." Clear beats clever.
2
64