Web Canopy Studio

Every #Entrepreneur should believe in their ability to sell. However, most generate a lead on their website and fail miserably when running a demo or sales call. Here's the no-BS strategy I teach my clients on how to run a sales call when someone books on your website

I’m looking for an AI notetaker for zoom meetings that can give a great summary of the call and can capture to-do items from the discussion. Any recommendations?

Want a simple website CRO update that takes no time and can be done with ChatGPT? Add a section that calls out your customer’s transformation when they work with you. Tell them exactly where they are now (current state) and where they will be after working with you (future state). Don’t make it lame. Don’t make it wordy. Write it like you’re explaining to your grandma. Seriously. If you can, include a visual representation of this transformation. It can be an illustration or an emoji for all I care. But remember, most people are visual learners. Your graphic is more likely to be remembered than the text you wrote. Sometimes the most obvious stuff is the hardest to adopt. Add this today and give it a test. (Screenshot is from our Wireframe Template Playbooks. Comic sans used for your daily dose of cringe.)

For a more in-depth explanation, check out the blog I wrote about this topic here: webcanopystudio.com/blog/run…

Now repackage this old content (and make updates where necessary) into a new offer that provides value in a new way or to a new audience. This saves a ton of time in production but allows your content to take on a second life.

Find old content you've made that still holds value. Old webinars, PDFs, ebooks, as long as the information is still useful.

Another common example is taking multiple clips from a Youtube video and clipping them into short-form videos for other social media platforms. The problem is, eventually this content gets stale. So what can you do to breathe new life into it?

There are many ways to go about this. One of the easiest and most common is using one long-form piece of content to create multiple short-form pieces. Again, this would be an example of turning a blog into a social post.

For example, we have an old blog post on this topic. Now I'm using what we learned from that to write new information on a new platform about a topic we already know.

Notice I said repurpose not reuse. You should still update the content and make it new, but using the same topics and what you've already learned can cut down tremendously on production time.

Constantly making new content sucks. Here's how to repurpose old content and make it new. 🧵