Co-founder @0xProject / @matchaxyz
matcha.xyz
Joined February 2016
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Sharing this internal "History of 0x" presentation in case it might be helpful for other web3 builders. It covers:
- Our almost 8 year voyage through the DEX idea maze, building on top of Ethereum.
- Our mission and motivations, failures and learnings.
- Historical context on crypto and the various Ethereum hype cycles.
- What’s allowed us to get where we are today: the dedication of our team, our mission and values, and persistence.
Happy to answer questions in this thread (if there are any).
docs.google.com/presentation…
Will Warren retweeted
We’ve spent a decade building swap infrastructure for crypto.
Solana is the first, and currently only, non-EVM chain supported by the 0x Swap API. We’re bringing our standards for execution quality and reliability to one of crypto’s most important ecosystems.
Now in open beta.
Will Warren retweeted
Your success is our success.
0x Swap API on @solana, now available.
👉 0x.org/products/solana
Will Warren retweeted
Personal news: my husband @willwarren and I are expecting a baby girl this winter and we couldn't be more excited! 😊
Will Warren retweeted
🪄 Matcha is proud to support Robinhood Chain on Day 1
Robinhood Chain with cross-chain swaps on matcha.xyz ✨
Will Warren retweeted
Robinhood Chain is live, and 0x is a Day 1 partner.
As the trusted swap partner for Robinhood Chain at launch, 0x lets users move into crypto and tokenized RWAs from any supported network in a single transaction.
ALT Two logos are displayed: the 0x logo in a white square and the Robinhood logo in a green square, set against a dark, textured background.
Will Warren retweeted
0x customers can now swap any token to any token across all supported chains. We've hardened and battle tested the API in production with early customers, with $200M+ traded in recent months.
0x was founded with the vision that everything of value will eventually be tokenized, laying the foundation for the free flow of all value.
While tokenization is unfolding before our eyes, the other side of the coin is a complexity underneath that grows every single day. Exchanging tokens in the most efficient way possible involves a complex web of blockchains, messaging systems, smart contracts, market makers, and liquidity pools, each with different properties and trade-offs.
So do you try to navigate the complexity yourself, or do you settle for something simple but imperfect?
You no longer have to make that choice. 0x Cross-Chain API turns that complexity into a single integration: routing, bridging, execution, and tracking.
Letting value flow freely ain't easy work
Will Warren retweeted
Truly one of the best I have ever worked with - not just as a boss but as a person. Ive always spoken fondly about my time at 0x and so much has to do with culture and environment that @willwarren and @abandeali1 cultivated.
Today I’m transitioning out of my role as co-CEO at 0x. I remain a major shareholder, I’ll continue to sit on the board, and I will continue to lend my full support to @abandeali1 and the team.
I’m proud of what we’ve built and our role in realizing the vision of tokenization and globally accessible markets. We started out building the first DEX protocol on Ethereum in 2016, weathered many cycles, and today our products drive billions of dollars in trading volume each month, powering onchain swaps for companies like Coinbase, Robinhood, Phantom, and Kraken.
I strongly believe the space will continue to grow as all forms of value are tokenized onchain, and that 0x and Matcha will play a central role in this global mega-trend. Our products, partners, tech, institutional knowledge, track record, and balance sheet all put us in a strong position to lead this market.
Our industry has entered a new phase; it’s hyper competitive, it’s crowded, and to survive here we must be able to make decisions quickly and move fast. Aspects of our org structure and operating model have slowed us in recent years, with the co-CEO structure being a major contributor.
Amir and I have rebuilt and reimagined 0x multiple times over the past decade. Now Amir has my full support as he rebuilds the organization to thrive in a world where AI is rapidly enhancing individual capability and human coordination.
Will Warren retweeted
People are always surprised when I tell them that Will and I have been building 0x together for nearly 10 years, including 6 years as co-CEOs. That kind of partnership is rare in crypto. We have lived through multiple bull and bear markets, life or death company moments, major pivots, and several reinventions of 0x.
I am grateful to @willwarren for being on this journey with me. There is a 0% chance that 0x would be where it is today without his efforts and unwavering vision. Will is by far the most long-term oriented person that I know in crypto. Not getting caught up in short term games and relentlessly building towards a consistent vision is a big part of what helped 0x survive and thrive over the years.
We have a massive opportunity ahead of us as more markets move onchain and AI changes how companies operate. 0x is entering its next chapter with a simpler operating model designed for faster decision-making, clearer ownership, and stronger execution.
I’m excited to lead 0x through this next phase, and grateful to have Will’s continued support as a board member, shareholder, and friend.
Today I’m transitioning out of my role as co-CEO at 0x. I remain a major shareholder, I’ll continue to sit on the board, and I will continue to lend my full support to @abandeali1 and the team.
I’m proud of what we’ve built and our role in realizing the vision of tokenization and globally accessible markets. We started out building the first DEX protocol on Ethereum in 2016, weathered many cycles, and today our products drive billions of dollars in trading volume each month, powering onchain swaps for companies like Coinbase, Robinhood, Phantom, and Kraken.
I strongly believe the space will continue to grow as all forms of value are tokenized onchain, and that 0x and Matcha will play a central role in this global mega-trend. Our products, partners, tech, institutional knowledge, track record, and balance sheet all put us in a strong position to lead this market.
Our industry has entered a new phase; it’s hyper competitive, it’s crowded, and to survive here we must be able to make decisions quickly and move fast. Aspects of our org structure and operating model have slowed us in recent years, with the co-CEO structure being a major contributor.
Amir and I have rebuilt and reimagined 0x multiple times over the past decade. Now Amir has my full support as he rebuilds the organization to thrive in a world where AI is rapidly enhancing individual capability and human coordination.
Today I’m transitioning out of my role as co-CEO at 0x. I remain a major shareholder, I’ll continue to sit on the board, and I will continue to lend my full support to @abandeali1 and the team.
I’m proud of what we’ve built and our role in realizing the vision of tokenization and globally accessible markets. We started out building the first DEX protocol on Ethereum in 2016, weathered many cycles, and today our products drive billions of dollars in trading volume each month, powering onchain swaps for companies like Coinbase, Robinhood, Phantom, and Kraken.
I strongly believe the space will continue to grow as all forms of value are tokenized onchain, and that 0x and Matcha will play a central role in this global mega-trend. Our products, partners, tech, institutional knowledge, track record, and balance sheet all put us in a strong position to lead this market.
Our industry has entered a new phase; it’s hyper competitive, it’s crowded, and to survive here we must be able to make decisions quickly and move fast. Aspects of our org structure and operating model have slowed us in recent years, with the co-CEO structure being a major contributor.
Amir and I have rebuilt and reimagined 0x multiple times over the past decade. Now Amir has my full support as he rebuilds the organization to thrive in a world where AI is rapidly enhancing individual capability and human coordination.
Will Warren retweeted
Batched approve and swap is one of the most important UX and security upgrades in all of the EVM.
At Matcha Meta, we are always looking for ways to eliminate categories of risk
- Single approval contract for all aggregators
- Now, atomic exact approvals for wallets that support it
- In the future, we are looking into Permit support so Rabby users can also enjoy atomic approve and swap too (caveats: only for tokens that support EIP-2612, and requires 2 signatures but only 1 onchain tx)
Did you see that @matchametaxyz @safe and @ambire now also support atomic approvals - don’t need to sign two tx to do a swap anymore, and don’t have a lingering approval you need to revoke later
Will Warren retweeted
Tough news out of Coinbase today. If you’re exploring what’s next, @0xProject and @matchaxyz are hiring across a few roles. Happy to chat about hiring, the market, or share feedback on your resume/profile.
Open roles:
• Growth Product Manager, Matcha
• Senior Product Designer
• GTM Data Scientist
• Institutional Sales Lead
• Senior React Native Engineer
• Senior Backend Engineer, Rust/TS
All roles are remote, with a preference for North America time zones.
I’ll link the careers page in the comments, and my DMs are open.
Will Warren retweeted
👉 NEW: Any-to-Any Swaps
Cross-chain? Same-chain? However you swap, it's all one tab now.
Better swaps happen on matcha.xyz 🍵
Will Warren retweeted
If you’re in Miami, our @0xProject team will be at @consensus2026 Miami this week to discuss the best swap execution in web3. DM me if you’d like to meet.
Will Warren retweeted
April showers bring May liquidity ☔️
Last month, @0xProject shipped 40+ new sources across 10 chains, plus:
• Tron support in Cross-Chain API
• 0x Agent Skill
• ERC-4337 smart wallet support in Gasless API
• Sub-BPS slippage precision to parts-per-million (`slippagePpm`)
• Fine-grained wrap/unwrap routing control (`wrapUnwrapMode`)
• Even better gas + pricing accuracy
Full list of updates 👇
Will Warren retweeted
Most exchanges are sitting on an untapped revenue stream 💰
Our latest data brief covers what the onchain trading shift signals about user behavior, where token coverage gaps are pushing volume, and how leading exchanges are adapting.
Read the full report in the replies 👇
Will Warren retweeted
Crypto swap infra was built for trading, not payments. Traders accept a floating output. Merchants can't. That's why we built Exact Buy — guaranteed output swaps, enterprise-grad :)