The essential tool for eCommerce category leaders. Find out where your marketing contributes value and where budget is simply wasted.
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Joined January 2016
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Fatface’s last click attribution model was incorrectly attributing £6 million in revenue to its direct & email channels.
Using Cubed tracking, the true share of revenue attributed to display was 9%, not the <1% figure obtained using the last click model.
econsultancy.com/case-studie…
A few weeks ago, we hosted a digital marketing event on the future of eCommerce featuring speakers from @PushONltd, @Lovehoney and Cubed.
The recordings from all three presentations have been featured in @YardDigital's latest newsletter, watch them here:
5855297.hs-sites.com/growth-…
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Our recent digital marketing event featured Timothy Willis from @PushONltd and Simon Boice from @Lovehoney; delivering fascinating presentations on PWAs and the shift to a MTA model.
We’ve rounded up some of the best insights in our latest blog post:
withcubed.com/the-future-of-…
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Our next digital marketing event — The Future of eCommerce — takes place tomorrow at 5pm.
Join us for some insightful talks, networking and drinks on us.
Sign up by using the link below:
withcubed.com/the-future-of-…
We look forward to seeing you tomorrow.
#CardiffMarketing
Our next digital marketing event takes place on 9th June at the Capital Tower in Cardiff.
We’ll be joined by Timothy Willis from @PushONltd, Simon Boice from @Lovehoney and Sonny Driscoll & Andrew Skinner from Cubed.
Sign up by using the link below:
linkedin.com/events/thefutur…
Our team are delighted to have contributed towards the success of this project!
The DAPTEC Flat Holm exhibit — our #data visualisation project in partnership with @cardiffmet, @Techniquest, and @cardiffcouncil — has been featured on @BBCNews. The supporting video feature will be aired on @BBCWalesNews tonight at 6:30pm.
bbc.co.uk/news/uk-wales-6150…
We're delighted that @Econsultancy have featured our case study that details how Cubed helped generate an additional £734K profit per year for @Lovehoney.
Read the full case study on Econsultancy: bit.ly/3Ptc9f1
#attribution #marketing
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How do you evaluate the most influential touchpoint of your customer journey?
This blog will help you understand the value of each point of contact with your customer and gain an understanding of how to utilise data.
Read here - bit.ly/3N6lmYv
#attribution #marketing
PushOn are hosting an eCommerce event in Edinburgh.
They will be discussing how you can flip the switch on your Paid Media strategy and optimise from the initial interaction through to checkout.
Join PushOn at the Outhouse from 5:30 pm on 26/05.
meetup.com/ecommerce-edinbur…
By 2023 all major browsers will have ruled out the use of third-party cookies.
41% of marketers believe the biggest issue will become the inability to track the right data.
Stay ahead of the curve on your marketing output-
bit.ly/396jZKs
#thirdpartycookies #marketing
This piece from TechRound gives a brilliant and varied number of tips from industry professionals on how to draw more traffic to your website.
Our Head of Campaigns, Lou Ali wrote for TechRound, read the full article here - bit.ly/3MBg6M8
#websitetraffic #userengagement
Staying up to date with news stories with negative headlines can be mentally taxing.
Our Senior Digital PR Manager @Lekha spoke to @MediaCatMag about creating a work life balance to help mental health.
bit.ly/3OA5yid
#mentalhealth #wellbeingatwork
🌍 It’s Earth Day today, lets talk about reducing our digital carbon footprint.
Cubed provides the insight required to measure the carbon impact of having visitors to your website.
Find out more - bit.ly/3vByQUW
#climateaction #earthday #ecologi
After the success of our digital event last Tuesday, we wanted to share our latest case study on the topic.
Read here to find out the methods the Cubed team used to generate Lovehoney more than 734k in additional revenue.
bit.ly/3xtGPWK
#Attribution #MarketingROI
Today is your last chance to sign-up for our event tomorrow morning, Powering Paid Search.
For your last opportunity to sign up head to - bit.ly/3MzxeTn or contact [email protected].
This one is not to be missed!
#Attribution #MarketingROI
April 5th, we're back to hosting events at Capital Tower where we'll be joined by guest speaker Russell O'Sullivan who will be taking your questions.
Head over to our event page or reach out to [email protected]. bit.ly/3MzxeTn #Attribution #MarketingROI #PPC
We'll finally be hosting our Digital Marketing Drop-in event on the 5th of April after some rescheduling due to illness
Head over to our event page or reach out to [email protected]. bit.ly/3MzxeTn #Attribution #MarketingROI #PPC
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Would you be willing to trust robots in the future or did Terminator put you off for life? 🤖
Cardiff Metropolitan University and Cubed conducted research into the human perception of robots.
KESS Doctoral Graduate, Joel Pinney discusses our findings - bit.ly/3IzYhuy
Earlier this year we commissioned YouGov to conduct research on the state of marketing planning by surveying 1,000 marketing decision makers.
Watch us discuss the insights we gained from this research here: youtube.com/watch?v=LTF4d06r…
#marketing #planning #agility
Today just 31% of tech jobs in the UK are held by women.
For #IWD2022 Rhiann wanted to encourage a new generation to continue to #BreakTheBias.
Read insights from Rhiann and others about what we can all do to move towards a gender-balanced workforce: bit.ly/3vVOAno
