Focus: Transforming B2B marketing and revenue practices. Belief: Marketing must serve and respect the audience. Fav Tools: Data, tech, insights. Work @6senseInc
Portland, OR
Joined August 2008
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Funny little fact many seem to overlook: every single shooting involves a gun.
Maybe we should do something about those guns?
When your system ties affordable access to health care to working for big companies, how much innovation do you lose as a nation?
So is Trump being reinstated because of a moderation council review, or did moderation council actually just mean public polling?
3
Hit Drudgereport to see who is placing ads there now (as I do from time to time). Every single ad is from Criteo. Even after auto-refreshes.
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Spotify is now recommending the "Dad Rock" channel. Should I be offended? (I kinda am, but I still want to click)
Someone should put this on a billboard on the 101:
"We cannot expect to un-silo the tech without un-siloing the humans."
As a marketer, it pains me to say this: you are more credible when you don't sound like a marketer.
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B2B marketers, every single year: we are closely aligned with sales now!
Also, B2B marketers: alignment is our biggest challenge
The really good information and tools available online and for free today is amazing.
So what were the people putting out the other 99.99999% of content thinking?
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The "Occupations" lists banks use are wack.
ATM Owner/Operator, Pawn Shop Owner, Jeweler/Gem/Metal Dealer, Parking Lot Garage Owner. Do these really all need their own line?
3
Ad industry claims data improves quality and relevance of advertising for us, the consumers.
And yet, with all that data, this was the winning advert to target me on CNN Business? Ready to AdBlock again.
The ad industry uses so much data, that purportedly makes advertising more relevant to each of us. Yet consumers say the ads they see are getting worse.
unsupervised.com/resources/b…
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Went to Costco, and then my local grocery store. The difference in carts struck me... Like going from an F350 to a Civic.
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One of the problems with the default timeline: I'm seeing tweets from before the Roe news mixed in with ones after. It isn't a good look.
1,000s of banner ads are pushed to each of us every day. So if you expect a 0.10% or higher CTR, you are expecting the average person will click/tap multiple banner ads every day. Who does that?
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How has Twitter possibly been working on an "edit" feature for a year? It is 280 characters, what possibly makes it that complicated!?!?
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Sounds about right. And a cautionary tale for anyone outsourcing lead gen or appointment setting.
And shows we need solutions like @gated_email for more than just email. Digital communication is too cheap and easy to abuse.
npr.org/2022/03/27/108814080…