Daily insights, ideas and inspiration for non-fiction writers. From 'How to Write Clearly', available in print, ebook and audio from Amazon worldwide
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😆 If you can use humour and make it relevant, the reader should remember your message better. doi.org/10.1016/j.sbspro.201…
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💊 Plain language has real-world impact. People giving consent for clinical trials don’t always understand what they’re signing up for. doi.org/10.1016/S1470-2045(0…
😦 Before you try to tell the reader anything, talk about what they might be feeling now. This shows that you understand them, and that you’re not going to just talk over their feelings.
🚰 With ‘kitchen sink syndrome’, you add so much content that your project collapses under the weight. If you overload your writing, the reader will just switch off or stop reading.
🖼 The great advantages of the step-by-step structure are transparency and modularity. The reader can see all the steps before they start reading, and they always know where they are in the sequence.
🐍 Weasel words imply things without saying them, or create an expectation without making any firm commitment.
⏩ One study found that clearly structured paragraphs help readers read quicker, understand better and remember more. doi.org/10.1016/S0022-5371(7…
⚠️ The best writing has a tolerance for error, so it actively prevents readers misunderstand it, or using it in the wrong way.
👩🏻🏫 Metaphors are part of how we think. You can use them to teach your reader new things or show them new perspectives.
🙋♂️ if you’re working with an expert, don’t be afraid to ask them really basic questions. Don’t worry about looking stupid, or admitting you don’t understand.
How to treat the reader with respect:
✅ Think of them as a real, living person
✅ Remember they can choose whether to read on
✅ Don’t assume they will act in ways that you never would.
😆 If you can use humour and make it relevant, the reader should remember your message better. doi.org/10.1016/j.sbspro.201…