World Travel & Tourism Council (@WTTC) joined A World For Travel 2026 in Paris, France.
Maribel Rodriguez, Executive Vice President, Destinations, presented WTTC’s strategic priorities for the sector, from seamless travel and connectivity to sustainability, investment and talent, alongside our latest research on France.
France remains the world’s leading destination, and its Travel & Tourism sector continues to grow ahead of the wider economy and the European average, creating jobs and opportunity across the country.
With more than 60 Members in Europe, WTTC continues to work with governments and industry to strengthen the sector’s role as a driver of growth across the region.
#WTTC #TravelAndTourism
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WTTC President & CEO Gloria Guevara (@GGuevaraM) met Tonči Glavin (@TonciGlavina) a, Minister of Tourism and Sports of Croatia, at #WTM2026 in London to discuss the future of tourism, sustainability and destination competitiveness.
They also explored WTTC’s 8 strategic priorities: sustainable development, resilience of the sector, quality investment and the application of artificial intelligence.
The World Travel & Tourism Council (@WTTC) welcomes the European Commission’s first EU Sustainable Tourism Strategy, an important milestone recognising Travel & Tourism as a strategic driver of Europe’s competitiveness, economic growth and employment.
The strategy reflects many of the eight strategic priorities set out by WTTC’s Members, the global leaders of the Travel & Tourism private sector, which are as follows:
-Secure and seamless travel
-Crisis preparedness, management and recovery
-Destination stewardship and overcrowding
-Expanding connectivity and creating new travel corridors
-Sustainability initiatives
-Workforce
-Harnessing new technologies
-Policies to foster investment and new growth opportunities
These are also closely aligned with the recommendations we shared with the European Commission ahead of the strategy’s launch.
To strengthen Europe’s position as the world’s leading destination, implementation will be key: seamless travel, unlocking investment, supporting SMEs and a competitive, predictable regulatory environment.
WTTC and our Members stand ready to work with Commissioner Apostolos Tzitzikostas (@tzitzikostas) and the European Commission, bringing private-sector expertise and investment to deliver real benefits for Europe’s destinations, businesses, workers and communities.
#TravelAndTourism #SustainableTourism #EUTourism #WTTC
Our President & CEO Gloria Guevara (@GGuevaraM) met India’s Union Minister of Tourism, Gajendra Singh Shekhawat (@gssjodhpur), at #WTM2026 in London to discuss next year’s proposed WTTC Global Summit in India, a key platform to shape the global agenda for Travel and Tourism 🇮🇳
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At the Wanderlust Reader Travel Awards, WTTC President & CEO Gloria Guevara presented Costa Rica with the award for Most Desirable Country worldwide 🏆
A well-deserved recognition for a destination that continues to inspire travellers around the world with its adventure and ecotourism experiences.
#WTM2026 @WTM_London
At @WTM_London, World Travel & Tourism Council (@WTTC), in collaboration with @OmranGroupOm, launched its inaugural Power, Efficiency & Opportunity (PEO) Indices, expanding how Travel & Tourism performance is measured.
Developed with our research partners, the new framework benchmarks Travel & Tourism across 184 economies, looking beyond visitor numbers and economic contribution to assess the sector’s economic, environmental and social impact.
The findings show that the strongest destinations are those that combine the scale of growth with the quality of outcomes for people, communities and the environment.
Read more: bit.ly/4zzc5ku
#WTTC #OmranGroup
WTTC President & CEO Gloria Guevara (@GGuevaraM) met with Dr. Nathalie Desplas, Undersecretary of Tourism of Mexico, and Mariana Díaz y Maxil, General Director of Promotion and International Affairs at SECTUR, at #WTMLondon 🇲🇽
@SECTUR_mx @WTM_London
We were proud to be joined by prominent WTTC Members Frank Rainieri, Founder & Chairman of Grupo Puntacana, and Hamza Farooqui, Founder & CEO of Millat Group, alongside senior representatives of WTTC Member companies, including Rosana Morillo, Vice President of Government Affairs at MSC, and Rajiv Garodia, SVP & Head of Global Sales & Commercial Operations at Visa Government Solutions.
Their insights highlighted how closer public-private collaboration is key to building a more resilient, competitive and sustainable Travel & Tourism sector.
#WTM2026 @FrankERainieri @rosanamorill0 @WTM_London
Gloria Guevara (@GGuevaraM), President & CEO of WTTC, is speaking at the Ministerial Summit at WTM.
#WTM2026 @WTM_London
Gloria Guevara (@GGuevaraM), WTTC President & CEO, took to the Wanderlust Headliner Stage at #WTMLondon to share “Where Travel Stands, Where It’s Heading: The WTTC Outlook” ️
From the sector’s continued growth to changing travel trends and the priorities to futureproof that growth, she set out where Travel & Tourism goes next.
#WTTC #WTM2026 @WTM_London
We welcome the launch of London’s new Oxford Street traffic-free zone, which supports our view that the city is a strong model for growth in Europe, focused on attracting more tourism 🇬🇧
Just days before global Travel & Tourism leaders gather for World Travel Market, almost a kilometre of the street has become permanently traffic-free, delivered by the Mayor of London with the support of the UK Government.
“London shows what happens when government treats Travel & Tourism as a strategic priority,” said Gloria Guevara (@GGuevaraM) WTTC President & CEO.
We encourage governments everywhere to follow London’s lead.
Read more: bit.ly/3UrCkKg
#WTTC #OxfordStreet #London
We are delighted to welcome Mandarin Oriental back to the Executive Committee of the World Travel & Tourism Council (@WTTC )
Mandarin Oriental Hotel Group is one of the world’s most recognised luxury hospitality brands, known for its legendary service and exceptional guest experiences. It returns to WTTC after serving on our Executive Committee for more than 25 years.
📌 It operates 47 hotels, 16 residences and 44 exceptional homes in 30 countries and territories, with plans to grow to 100 hotels worldwide by 2033.
Welcome back to WTTC 🤝
Read more: bit.ly/48maWAu
We are excited to have @FourSeasons join the World Travel & Tourism Council (@WTTC ) as a member of our Executive Committee.
Founded in 1962, Four Seasons has spent 65 years redefining luxury hospitality, growing from its first hotel in Toronto to 140 hotels and more than 60 residential properties in 47 countries.
💬 “As our industry continues to evolve, we are honored to join the World Travel & Tourism Council to advance innovation and strengthen the long-term resilience of the global travel and tourism industry.” – Alejandro Reynal, President & CEO, Four Seasons
Welcome to WTTC 🤝
Read more: bit.ly/4inVxUT
We are deeply saddened to hear about the incident involving passenger rail services in the province of Toledo in Spain.
Our thoughts are with all those affected by this situation and with the response teams assisting on the ground.
We stand in solidarity with Spain at this difficult time.
Travel and transport infrastructure plays a vital role in connecting people and supporting economies, and we are here to support the Spanish authorities and the wider Travel & Tourism sector as they respond to this situation.
Tourism isn't just about economic impact - it shapes our future generations ✈️
The Right Honourable @JustinTrudeau, former Prime Minister of Canada, sat down with WTTC President & CEO Gloria Guevara(@GGuevaraM) at the Global Summit to discuss why the sector is critical for global leadership.
As he highlighted: "The jobs, the kinds of jobs, particularly for young people in tourism, are nation-building."
#GSMalta #WTTC
🏆 WTTC Global Partner Award: H.E. Apostolos Tzitzikostas, European Commissioner for Sustainable Transport and Tourism.
As the first EU Commissioner with Tourism in his portfolio, he gives the sector a stronger voice in policymaking.
#GSMalta #WTTC @tzitzikostas
